THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 5th Annual Shorty Awards Best Use of Social Media In Real Life (IRL)

From tweeting about events in real time, checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (“IRL"). Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Nominees

A&E Duck Dynasty Virtual Duck Call
To promote Duck Dynasty, a reality TV series about a Redneck family with a passion for duck hunting…
Doritos Locos Tacos Live Tweet Billboards
In early 2012, Taco Bell launched the Doritos Locos Tacos and it was clear early on that it would b…
Extra Space Storage Lounge
In early 2012, Extra Space Storage brought organization to the masses at the annual BlissDom blogge…
Holiday Cheer Tracker
Without fail, the holidays end up being one of the most stressful times of the year. Amidst the hus…
Kingsford Charcoal Summer Solstice Grilling Challenge
On June 20, 2012, Kingsford® Charcoal embarked on a daunting barbecue challenge. The brand set out …
Mediabistro
Mediabistro offers its community members news, analysis, and education of traditional, digital, and…
Nickelodeon's Teenage Mutant Ninja Turtles: TURTLES VS. FOOT
This September, Nickelodeon re-launched the iconic “Teenage Mutant Ninja Turtles" as a new animated…
Nikon 1" Small Moments are Huge" Online Facebook Gallery
MWW sought to raise consumer awareness of its Nikon 1 system line of compact interchangeable lens c…
Plink
Launched in January Plink is an online-to-offline loyalty program that rewards members for dining a…
Propel - Just Dance 3
The campaign’s hub was the Xbox 360, where a branded destination informed users how to enter the on…
Purina Cat Chow: We are Cat People
Cat owners, by and large, are a misunderstood group. Purina Cat Chow wanted to take a stand for cat…