Tumblr has emerged as a powerful platform for individuals to run a blog or give birth to a meme. Now brands and industries such as fashion, music, and news are tapping into the power of Tumblr to launch new products, share content and engage with consumers. This award honors the brand that has best balanced wit, voice, creativity and reblogability on their Tumblr blog. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.