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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entry Gallery

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Your search returned 13 entries

Filter/Lens
finalist
audience honor
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-perso…
360 Video
winner
audience honor
Dolphin Experience for Hospitalized Children
Clearwater Marine Aquarium believed Winter the Dolphin’s new home, a multi-million-dollar expansion…
Contest or Promotion, Multi-Platform Campaign, Physical and Digital Convergence
finalist
gold honor
audience honor
DOUBLER by GOLD RUSH
The Florida Lottery reinvests 97 percent of its revenue back into the state's economy. Its main goa…
Live Video, Organic Promotion
finalist
audience honor
Florida Lottery's Scratch Factor Livestream
The Florida Lottery has contributed more than $1 Billion to education for each of the past 20 years…
Government & Politics, Facebook Live
finalist
Holiday Cash Live Stream Giveaway
In 2017 Florida Lottery challenged PPK to break through the holiday media clutter to promote The F…
Gamification
finalist
gold honor
audience honor
Kirbee’s Quick Run
When Tastykake, a Philadelphia snacking institution, sought to reignite snackers love for the infam…
Shoe-String Media Buying Strategy
finalist
LEGOLAND Florida E-commerce BOGO Awesomer Annual Pass Offer
In a crowd of Central Florida theme parks and resorts, LEGOLAND Florida needed to stand out. But…
Government & Politics
MONOPOLY Bonus Spectacular
In 2020 the Florida Lottery partnered with PPK for a big launch - a family of Scratch-Off games lev…
Shoe-String Media Buying Strategy
winner
National Fried Chicken & Waffle Day
We love Metro Diner's award-winning chicken and waffles dish and we thought more people should k…
Instagram, Vertical Video
finalist
audience honor
Scratching Series Xtreme
The Florida Lottery’s games are designed to thrill, and the new X THE CASH Scratch-Offs are no exce…
Government & Politics, Facebook Live
finalist
gold honor
The MONOPOLY JACKPOT In It To Spin It Live
The Florida Lottery is the government organization that offers fun and excitement for all who play,…
Mid-Range Media Buying Strategy
winner
Week For Life Cash Supply Second Chance Promotion
In July 2017, PPK was challenged by The Florida Lottery to develop a social media marketing initia…
Branded Series, Facebook Partnership, Facebook
finalist
bronze honor
audience honor
Week For Life Wellness Series
The Florida Lottery has contributed more than $1 Billion to education for each of the past 19 years…