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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entry Gallery

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Your search returned 100 entries

User-Generated Content
#CODTopPlays
Following a lukewarm consumer response to the previous year's entry in the series, Activision neede…
Real Time Response, Hashtag
winner
#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the kill…
Real Time Response
#EarthWorldProblems
When Call of Duty: Infinite Warfare was announced via a trailer on its owned social media channels,…
Art Direction, Graphics
winner
silver honor
#GoldLife Rewards
In the Spring of 2016 Starbucks re-launched their loyalty program as Starbucks Rewards. The new pro…
Filter/Lens
#LOTRxAdobe TikTok Filter
In 2022, Adobe forged a collaboration with Prime Video to help build excitement for the new highly …
Social Good Campaign
finalist
silver honor
#Mynameis The Fuh-Net-Ic Filter
Everyone has a name. Unfortunately, not all have their name pronounced correctly. According to a…
Filter/Lens, LGBTQ Community Engagement, TikTok
finalist
gold honor
silver honor
#REALVOICESOFPRIDE
There are currently 72 countries where LGBTQIA+ people are discriminated against by law. In six of …
Hashtag
#TBThanksgiving – Celebrating 30+ Years of Turkey Talk-Line Wisdom
For more than 30 years, Butterball has provided turkey expertise to holiday cooks. Nowadays life ha…
Gamification, Instagram
120 Ways NY is Wild
When you think of the "wild" aspects of New York City, a family of gorillas doesn't usually come to…
Humor
Acres and Avenues Produces Laughs from Farm to City (Season 2)
While urban millennials are increasingly aware of the food they eat, most are far removed from the …
Contest or Promotion, Technology, Multi-Platform Partnership, Online Community, Call to Action, User-Generated Content
winner
gold honor
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
Branded Content
Adobe Collabograms
Adobe Photoshop asked us to revamp their social media content in 2016 with a campaign that's innova…
Art Direction, Contest or Promotion, Graphics, Images, Technology, Multi-Platform Partnership, Multi-Platform Campaign, Online Community, Call to Action, Storytelling, User-Generated Content
winner
bronze honor
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Twitter Presence
Adobe Lightroom Twitter
The photography community is particularly active on Twitter, and as algorithms were changing on oth…
Gamification
winner
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Contest or Promotion
finalist
bronze honor
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Facebook
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Art Direction, Graphics
finalist
gold honor
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Branded Content, Long Form Video
All American Family Portrait
As the world and specifically photography has gone digital, American families are no longer printin…
Integrated Campaign, Multi-Platform Campaign
Arby’s Helps Vegetarians Get Through Brown Sugar Bacon Launch
In 2015, Arby's was introducing its newest addition to the menu, Brown Sugar Bacon. Unfortunately, …
Television
finalist
Ash vs Evil Dead – The Most Groovy Social TV Campaign of 2015. Maybe Ever.
Ash vs Evil Dead was coming to STARZ, and it was going to be groovy. The series is a reboot of the …
Digital Pivot
finalist
ASICS Virtual Innovation Summit
  Context Since the start of 2020, members of the Edelman Brand team in London had prepared f…
Brand Awareness Campaign, Pharma & Healthcare
finalist
AstraZeneca's 'What science can do' Campaign
Over the past year, the Edelman Trust Barometer Study found that trust in healthcare companies has …
Consumer Brand, Contest or Promotion, Emerging Platform
winner
AXE the LABEL
In 2018, AXE was on a mission to increase its credibility in the number one passion point for gen z…
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