Best use of an Emerging Platform in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 11th Annual Shorty Awards Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Emerging Platform

We Do Our Own (Marketing) Stunts

With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the franchise to new heights. Of course, we had to create a multi-platform, innovative marketing campaign to match. We had to showcase the new movie pushing boundaries in stunts, technology and more. In order to do this, we set out to immerse fans in the wo…

Finalists

Emerging Platform

AT&T Hello Lab Presents “Starter Pack”

Millennials do not want your ads.They block them. Skip them. And should they accidentally see one, 84% say they don't like or trust them.Which is why when AT&T tasked us with driving relevancy with Millennial consumers, we knew traditional ads weren't going to cut it. We needed to create something that added enough value to a young consumer's day …

Emerging Platform

Guilty Party: Discord

Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows. For young consumers, fandom doesn't stop at celebrating. In fact, a recent study found that 84% of Millennials believe that fans have …

Emerging Platform

Mastercard Engages Twitch for League of Legends Esports Win

At Mastercard, we believe that experiences matter more than things, and the best way to connect with consumers is to engage with them around their passions. This mantra has been at the forefront of Mastercard for 20 years, but with time and the boom of digital, passions evolve – and Mastercard is listening.The explosive growth of esports made us, …

Emerging Platform

Ready Player One/HQ Trivia Integration

The idea originated as an effort to harness the fervor surrounding the HQ app, particularly amidst Ready Player One's core target audience and align these two brands as much as possible. Before Ready Player One, HQ Trivia had never partnered with a movie studio, and it felt this was a perfect property to be their first foray into film partnerships…

Emerging Platform

Smirnoff Equalizer

As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a result, the brand takes on global initiatives that align to its core purpose of inclusivity – the belief that Smirnoff can use the power of good times to make the world more inclusive.Often, at the heart of good times is music, which is why Smirnoff,…

Nominees

Emerging Platform

2018 MTV Video Music Awards - Voting on Amazon Alexa

We're always looking for new, innovative opportunities to engage with the MTV Video Music Awards audience, especially through one of our most exciting offerings – voting. Goals: Leverage partnerships to execute first-to-market opportunities Engage with our fans in new and innovative ways by utilizing emerging platforms

Emerging Platform

In 2018, AXE was on a mission to increase its credibility in the number one passion point for gen z guys—music. Could AXE, the brand known for getting guys noticed in the real world also get guys noticed in the music world?

Emerging Platform

Music video app Triller helps creators monetize short-form videos

We knew empowering our users to make money from the content they craft would set Triller apart as one of the only social media apps that gives creators the ability to make money directly in our app. While other social media sites encourage influencers to take outside partners and agree to brand sponsorships for peddling products they may or may not fully su…