THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
None

By Industry

Auto

The Greatest Interception Ever
Volvo Car USA

Consumer Brand

Lucy The Robot
Atomic 212 Sydney, Double Robotics

Entertainment

Peanutize me!
Ludomade, 20th Century Fox

Fashion, Beauty & Luxury

Carol's Daughter #BornandMade
Love Social, Carol's Daughter

Food & Beverage

Lovin' The Super Bowl
DDB Chicago, McDonald's

Government & Politics

The Royal Navy Engineers Recruitment Campaign
e3, The Royal Navy

Home & Decor

The First Ever Pinterest Yard Sale
Deutsch, Krylon

Live Events

2015 iHeartRadio Music Festival
iHeartRadio

Non-Profit

Crossroads Community Street Fare Social Campaign
Saatchi & Saatchi Wellness, Crossroads Community Services
Love Has No Labels
R/GA, Ad Council

Retail & E-Commerce

Live The Fresh Blade Shave
Dollar Shave Club

Technology

Lucy The Robot
Atomic 212 Sydney, Double Robotics

Travel & Tourism

BLAH Airlines
Eleven Inc, Virgin America

Business to Business

#BallotBriefcase on Snapchat
PwC

Education

John Jay College Insta-Challenge
VGD, John Jay College

Family & Parenting

Plum Organics®: Parenting Unfiltered
Something Massive, Plum Organics

Financial Services

Meet Halfway
CP+B LA, Noble People, PayPal, Airbnb

Games

LEGO Dimensions: The Ultimate Social Media Collaboration
Warner Bros. Interactive Entertainment
HUNT the TRUTH Audio Series
Ayzenberg Group, Xbox/343 Industries

Health & Fitness

#CignaRunTogether at #DisneylandHalf Marathon Weekend
Cigna

Hospitality

Two Bellmen
Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group

News

The New Yorker on Social Media
The New Yorker

Pets & Animals

RuffLife
breensmith, Friends of Animals

Sports

#MyPlayoffsMoment
National Hockey League and Camp Jefferson

Television

Netflix Narcos Original Series Social Media Campaign
Mistress, Netflix

Wine, Beer & Spirits

Hockey Heaven
Rethink, Molson Canadian
My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR

Arts & Entertainment

Actor

Dwayne Johnson

Celebrity

Jimmy Fallon

Dance

Misty Copeland

Singer

Troye Sivan

Actress

Taraji P. Henson

Comedian

Kevin Hart

Musician

Adele

TV Show

The Late Late Show with James Corden

Content and Media

Animated GIFs

Hulu: The Perfect GIF
Good People, Hulu

Data Visualization

#Cokenomics
Mistress, Netflix

Hashtag

#GayIsOK
Lush Cosmetics + AllOut

Meme

Straight Outta Somewhere
PMG, Beats by Dre

Video

Wish Writer
Carat and J. Walter Thompson , Macy's

Contest or Promotion

Mr. Robot: Debt Deletion
ISL, NBCUniversal

Emojis

Emoji Ordering
CP+B, Domino's

Live Streaming Video

Mr. Robot: Debt Deletion
ISL, NBCUniversal

Photography and Graphics

High-Five. Give $5. Save Big Cats.
National Geographic

Virtual Reality

Discovery VR
Discovery Communications

Strategy & Engagement

Creative use of Technology

Netflix socks
Deeplocal, Netflix

Gamification

#CatchDrogon
360i, HBO/ Game of Thrones

Integration with Live Television

The Voice
NBC Entertainment

Online Community

@SummerBreak, a single summer told over multiple platforms
AT&T, Fullscreen, The Chernin Group, Astronauts Wanted, AT&T

Real Time Response

Adopt A Life Partner
DigitasLBi New York, Rescue Dogs Rock NYC

Customer Service

Tale of tiger's big adventure highlights airport's commitment to customer service
Hillsborough County Aviation Authority

Humor

Mustang Speed Dating
Team Detroit, Ford Motor Company

Media Buying Strategy

Lucy The Robot
Atomic 212 Sydney, Double Robotics

Physical & Digital

WestJet Christmas Miracle: 12,000 mini miracles
studio m , WestJet

Social Media Tool

#EveryDayCare – Whirlpool, DigitasLBi and Crowdtap
DigitasLBi, Crowdtap, Whirlpool

Agency of the Year

Large Agency of the Year

R/GA

Small Agency of the Year

Atomic 212 Sydney

Mid-Size Agency of the Year

DDB Chicago

Team Internet

Vine Artist

Zach King

Vine Musician

Us The Duo

YouTube Comedian

Roman Atwood

YouTube Guru

Sprinkle of Glitter

Snapchatter of the Year

DJ Khaled

YouTuber of the Year

Casey Neistat

Vine Comedian

MeechOnMars Mikaela Long

Web Series

Good Mythical Morning

YouTube Ensemble

Prank vs Prank

YouTube Musician

Lindsey Stirling

Viner of the Year

King Bach

By Campaign

Influencer & Celebrity Campaign

My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR

Mobile Campaign

Taco Bell Mobile Ordering Application
DigitasLBi, Taco Bell

Social Good Campaign

"Love Has No Labels" Diversity & Inclusion Campaign
The Ad Council
Connor's Cure
WWE

Integrated Campaign

Love Has No Labels
R/GA, Ad Council

Multi-Platform Campaign

Endless Table
Havas Worldwide Chicago, Reynolds
#NewWords - Dictionary.com
Collab (www.collabcreators.com), Dictionary.com

Creative & Design

Art

Matija Erceg

DIY

ThreadBanger

Instagrammer of the Year

Baddie Winkle

Blogger

Momma's Gone City

Fashion

Christian Siriano

By use of Platform

Emerging Platform

Mr. Robot: Debt Deletion
ISL, NBCUniversal

Instagram

Beats By Dre Straight Outta Compton
R/GA's Hustle, Beats By Dr. Dre

Snapchat

Call of Duty: Hack in Black
Edelman & AKQA, Activision

Twitter

Lovin' The Super Bowl
DDB Chicago, McDonald's

YouTube

Do You Adventure?
NORTH, CLIF Bar

Facebook

Silent Ads
CP+B, Hotels.com

Pinterest

The First Ever Pinterest Yard Sale
Deutsch, Krylon

Tumblr

CRITICS' CHOICE AWARDS FAN ART RED CAPRET
A&E Television

Vine

Disney Vine
Disney Interactive

News & Media

Animal

JiffPom

Food

Hannah Hart

Journalist

Katie Couric

Parody Account

Emo Kylo Ren

Author

J.K. Rowling Sarah Dessen

Healthy Living

Jessamyn Stanley

Parenting

SACCONEJOLYs

Sports

Stephen Curry

Tech & Innovation

Activism

Janet Mock

Gaming

Rooster Teeth's Let's Play

Science

I Fucking Love Science

Periscoper of the Year

Season & Snare

Education

Khan Academy

Podcast

Ear Biscuits

Weird

Bill Wurtz

YouNower of the Year

Merrell Twins

By Overall Presence

Facebook Presence

AJ+: 2.2 Billion Facebook Video Views in 2015
AJ+

Tumblr Presence

The Real Cost: Reaching youth at risk of experimenting with cigarettes
FCB Garfinkel, FDA Center of Tobacco Products

YouTube Presence

Last Week Tonight
HBO

Instagram Presence

Airbnb Instagram: @airbnb
Airbnb

Twitter Presence

Casper: The Tweeting Mattress
Casper

Content

GIF of the Year

Pizza Rat

Tumblr Blog of the Year

Photoshop Your Dreams

Instagram Photo of the Year

Peace for Paris

Vine of the Year

Why the fuck you lyin'