THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Best Use of Video
Bringing Persian Back
The original music video “Bringing Persian Back" was created to excite loyal Shahs of Sunset fanati…
Consumer Brand
Brush Buddies Worldwide Music Search
Brush Buddies is an emerging consumer brand with a growing social media audience of people who lik…
Gamification
Bunchball powers MTV's EMA MegaFan Competition to Increase Fan Engagement
Bunchball partnered with Viacom International Media Networks to gamify the 2012 MTV Europe Music Aw…
Animated GIFs
finalist
BuzzFeed Animated GIF Premiere & Banshee GIF Shop
The new Cinemax series, Banshee, is filled with gripping fight scenes, shocking moments and an attr…
Facebook Brand Presence
,
Instagram Brand Presence
CAPRICHO on Facebook
In 2012, CAPRICHO’s Facebook page ceased to be an automatic news feed and began to offer exclusive …
Instagram Brand Presence
CAPRICHO on Instagram
CAPRICHO was able to see the potential of Instagram from the beginning. Unlike others within Brazil…
Mid-Sized Agency
winner
Carrot Creative
In 2005, Facebook was only available to university students; TIME declared I-Neighbors as the 'cool…
Facebook Brand Presence
finalist
Cartoon Network Brand Presence on Facebook
2012 was an exciting, transitional year for Cartoon Network’s Facebook page. After reaching the 10 …
Gamification
Century 21 Real Estate Moves Into SimCity Social
Century 21 and Mullen identified an opportunity to reach today’s social homebuyers in a unique and …
Mobile App in a Campaign
Charity Miles
Charity Miles is a free iPhone/Android app that enables people to earn money for charity when they …
Facebook Brand Presence
Chicken of the Sea - Mermaid
After rebranding the Chicken of the Sea Mermaid and immersing her in the social landscape, 2012 was…
Facebook Brand Presence
Cigna Go You on Facebook
Cigna was an unknown brand in the low-interest category of health insurance. We set out to change t…
Financial Services
winner
Citi’s Connect: Professional Women’s Network on LinkedIn
Realizing a need for a social media hub where women could network and discuss the issues that affec…
Twitter Hashtag
CLEAR Scalp & Hair Beauty Therapy™ Launch
Unilever partnered with Weber Shandwick to launch a revolutionary line of shampoos and conditioners…
Facebook Campaign
Clorox 2 Stain Monster
Clorox 2® Stain Fighter & Color Booster is the perfect addition to your laundry cycle, brightening …
Facebook Campaign
Clorox Asks Moms, What Would You Do If Mom Had Three Minutes?
In 2012, The Clorox Company was tasked with boosting Clorox® Disinfecting Wipes (CDW) sales among n…
Consumer Brand
Clorox’s Bleach It Away Program Encourages Parents to Talk about Pee, Poop and Puke
After nearly 100 years, bleach sales were fading as its traditional consumers aged. To reverse decr…
Social Media for News
finalist
CNN Election Insights
CNN noticed that people were incredibly outspoken with election opinions on Facebook and wanted to …
Tumblr Brand Presence
finalist
Comedy Central Tumblr
The official Tumblr blog of Comedy Central, home of South Park, The Daily Show, The Colbert Report,…
Campaign for Television
Comedy Central's Stand-Up Month
Comedy Central's annual tradition of Stand-Up Month usually consists of online showdowns, smackdown…
Live Television
Comedy Central’s Night of Too Many Stars
Producers of Comedy Central’s Night of Too Many Stars found an innovative way to integrate a sponso…
Mobile App in a Campaign
,
Live Television
winner
CONAN Sync App - it's techno-magic
Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest fr…
Campaign for Television
finalist
Copper Mugshot Yourself
Mugshot Yourself, is a web app that takes your photo and uses advanced Fast Image Replacement techn…
Twitter Hashtag
winner
CountonKobe
January 22nd, 2013 marked the 7th anniversary of Kobe Bryant’s legendary 81pt game. To celebrate th…
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