THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 5th Annual Shorty Awards Best Use of a Hashtag on Twitter

The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags on Twitter for a specific brand, marketing campaign, product, or service. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared t he most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Nominees

#LookforLogitech at CES
At the 2013 International Consumer Electronics Show (CES) Logitech’s goal was to build a strong sho…
#resolutionsGIRLSbreak
Given the premiere date of Season 2 on January 13, HBO harnessed the popularity of the New Year’s E…
A&E Duck Dynasty Virtual Duck Call
To promote Duck Dynasty, a reality TV series about a Redneck family with a passion for duck hunting…
CLEAR Scalp & Hair Beauty Therapy™ Launch
Unilever partnered with Weber Shandwick to launch a revolutionary line of shampoos and conditioners…
Discovery - Moonshiners Season 2
In partnership with Buzzfeed and Kings County Distillery, we worked together to build buzz around t…
Miller Lite Ask An Expert
Fantasy Football players are always looking for a competitive advantage. So we allowed them to twee…
Miller Lite Brad K #2Tweets
Brad K. was a Twitter celebrity, but NASCAR banned tweeting for the final race of the season. No pr…
State Farm & YouTube Coachella Live Stream 2012
We did not just sponsor the Coachella Music Festival. We focused on what people were missing and d…
TLC's Here Comes Honey Boo Boo
With their curious language and hilarious one-liners, the Georgia-based family at the center of TLC…
Tweet to Shoot
Nerf guns are very much a part of our agency’s culture. On a given day, we take them apart and modi…