In 2005, Facebook was only available to university students; TIME declared I-Neighbors as the 'coolest' social networking website, blogs were the next big thing, and Twitter didn’t exist. In that same year, Carrot Creative established itself as the first social media agency. Carrot is a product of the digital age, unlike the many agencies that rushed to adapt to it. Doubling in size every year since inception, we have scaled our team of digital natives - made up of strategists, analysts, designers, developers, account, production and creative members - to become an acclaimed full-service agency. We ideate and build every idea with a combination of strategic prowess, technical agility and conversational ability. This has attracted brands that include Target, Jaguar, Wilson, Red Bull, Bravo, Burton, MLB, NFL, Home Depot, Ford, and Disney.Carrot is an attitude and a culture as much as an agency. We’re bold, brave and Brooklyn. We’re natural explorers, passionate about social communities as well as the technology integral to them. Under the flag of Carrot Labs, we consistently immerse ourselves in the latest tech developments and platforms (often ahead of public release), fulfilling our natural curiosities and preparing our clients ahead of the curve. Our credibility has been recognized; we are the first to secure preferred status with Facebook, Tumblr, Linkedin and Heroku. We have earned the privilege of choosing who to work with and innovate alongside. In the last year, securing over 273 million collective impressions, we digitized autographs for Red Bull Athletes, created an actual Redneck Recliner to engage CMT's Facebook audience, connected Home Depot and millennials through mobile cornhole for College GameDay, showed America where WIlson's Super Bowl football was born through Tumblr GIFs, documented Kraken's nautical Spirits history, celebrated Christmas with Target with a Facebook advent calendar, had snowboarding enthusiasts packing virtual bags with Burton, debuted a Jaguar sports car with Facebook/Instagram, and completed plenty more campaigns that would exceed our character limit to detail. Our success with the Carrot brand in social media, and the highly-visible culture behind it, attracts the best of both brands and people to work with us. We're transparent about the principles we abide by: hustle, team and adventure. Our environment fosters constant inspiration with funded committees ranging from BBQing to “keeping it real," a democratic, open-source office jukebox (born in Carrot Labs), perks like weekly farm share deliveries, an annual Thanksgiving dinner and outings like Nets games and trips to Medieval Times. We aren't just a 50-employee agency in DUMBO. Maintaining our authority in social means stepping beyond the keyboard and fostering community offline. We are a collective of cross-media concepts that manifest in companies like the New York Digital District, the now global Digital Dumbo, and others that live under a what we call Carrot Ad-Ventures, like CropUp. We won’t be midsize for long; we’re coming for you.
Our Shorty Awards Submissions - Home Depot's College GameDay: http://industry.shortyawards.com/nominee/5th_annual/97/home-depot-college-gameday Red Bull Artograph: http://industry.shortyawards.com/nominee/5th_annual/16/red-bull-artograph CMT's My Big Redneck Recliner: http://industry.shortyawards.com/nominee/5th_annual/8U/my-big-redneck-recliner Wilson's Where Football is Born: http://industry.shortyawards.com/nominee/5th_annual/C2/where-football-is-born
