THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Facebook Campaign
finalist
Craft The Next Blue Moon 2012
In 2011, we realized we had something incredible to leverage: a lunar blue moon on August 31, 2012 …
Viral Campaign
finalist
Cumberland Farms Hoff-tacular
To promote Cumberland Farms Farmhouse Blend Iced Coffee, we created a multi-channel campaign that t…
Social CEO
finalist
Dave Kerpen
Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as …
Celebrity Campaign
,
Viral Campaign
winner
David Blaine’s ELECTRIFIED
VICE brought Intel together with illusionist David Blaine to create a one-of-a-kind performance pie…
Mid-Sized Agency
winner
Deep Focus - Best Social Media Agency - Mid-Sized
Deep Focus is the Digital Agency for the Social Age. We engineer new ways for brands to earn equity…
Consumer Brand
Dell Music
Dell wanted to engage and reach a younger audience (Generation Y) promoting that Dell’s products em…
Social Media for News
finalist
Destino 2012 – Univision Election Coverage
Throughout the crucial 2012 Election cycle, Univision threaded social media across #Destino2012 cov…
Twitter Campaign
,
Twitter Hashtag
,
Campaign for Television
Discovery - Moonshiners Season 2
In partnership with Buzzfeed and Kings County Distillery, we worked together to build buzz around t…
Campaign for Television
Discovery Channel's Shark Week
Discovery Channel’s Shark Week 2012 marked the hallmark summer programming event's 25th anniversary…
Facebook Advertising
Dispelling the Social Media Myth
When Facebook approached McDonald’s with a grant, it made for the perfect test environment to prove…
Social Media for Fashion
DKNY's #UK2012 Ignites Global FOMO
In celebration of DKNY's London store re-opening, the legendary modern fashion brand partnered with…
Auto Industry
Dodge Dart deviantART
We needed to maintain interest for the new Dodge Dart between its debut at the North American Inter…
Auto Industry
winner
Dodge Dart Registry
To Dodge, the launch of the Dart created a set of “New Rules" for the auto industry. It marked a ne…
Best Use of Video
Domino's Voter Boot Camp
How do you capture the social buzz of a Presidential Election--without getting, you know, political…
Social Media In Real Life
Doritos Locos Tacos Live Tweet Billboards
In early 2012, Taco Bell launched the Doritos Locos Tacos and it was clear early on that it would b…
Twitter Campaign
Doritos Locos Tacos Tweet-Off
As a pre-launch to the 2012 national launch of the Doritos Locos Tacos, Taco Bell executed a Twitte…
Promoted on Twitter
DoubleTree by Hilton - #DoubleTreeTaxi Twitter Campaign
To help grow engagement for DoubleTree by Hilton with their UK audience as well as encourage intera…
Facebook Advertising
DoubleTree by Hilton - Little Things Project Facebook Advertising
DoubleTree by Hilton set off on a mission to ask travelers what “little things" would make their tr…
Instagram Brand Presence
DoubleTree by Hilton Instagram
It is important to be where our consumers are and engage and deliver value when, where and how they…
Twitter Campaign
,
Facebook Campaign
DoubleTree by Hilton Little Things Project Campaign
DoubleTree by Hilton set off on a mission to ask travelers what “little things" would make their tr…
Facebook Brand Presence
finalist
Dr Pepper Facebook Program
2010 and 2011 were historic years for Dr Pepper, but the beginning of 2012 was another story. Growt…
Consumer Brand
finalist
Dr Pepper Social Program
2010 and 2011 were historic years for Dr Pepper, but the beginning of 2012 was another story. Growt…
Campaign for Television
Duck Dynasty Season 2 Premiere Campaign
Duck Dynasty had a strong and growing presence in social media. Our Season 2 campaign aimed to give…
Social Media for News
winner
Election 2012: CNN Worldwide Won the Social Media Battle
In early 2012, CNN’s social media team began planning how the network would incorporate social medi…
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