Deep Focus is the Digital Agency for the Social Age. We engineer new ways for brands to earn equity and reach by understanding the new impression: the connections between people. Through the harmonious integration of four key disciplines – Social Communications, Creative & Technology, Media Planning & Buying and Strategy & Analytics – we have perfected the art and science of building engagement with brands with results that actually matter. In 2012, we launched the Moment Studio, the creative newsroom for hire. This team creates owned, branded visual content that is optimized for engagement in real-time. Every day. In the last year, Deep Focus has created iconic campaigns, won an Emmy, lead the industry, and pushed the boundaries of social media. We have been a torch-bearer in legitimizing the social media industry as a measurable and effective brand-building weapon in brands’ arsenal. There are 3 key reasons why Deep Focus should be named Best Social Media Agency: -We actively evolve our industry and lead through our legendary work, but also in how it defines how agencies should work to deliver for clients. In 2012, we launched the Moment Studio, a first-of-its-kind creative newsroom for hire that creates real-time branded content optimized for engagement. This new agency model redefines the creative process to allow brands to be nimble and relevant at a very low cost per asset (and thus cost per engagement). This model has resulted in incredible results for our clients – delivering reach that rivals paid media on TV. For instance, for Petcentric by Purina, in a 6 week period we grew the brand’s reach on Facebook from 8MM to 38MM people, a 395% increase. -Our work is second to none. Deep Focus creates work that has won preeminent awards in digital, social and traditional categories. We deliver outstanding short-form community management for the world’s biggest brands (Pepsi, Absolut, Purina), highly-engaging short form real-time content, big ideas that tell compelling brand stories, branded entertainment with A-list talent, clever strategies that optimize paid, owned and earned media, and, quite frankly, stuff people love to share. The incredible results shown in our Shortys submissions illustrate the value we deliver our clients: • We are winning the social cola wars with Pepsi’s global social presence. • We got incredible results for Petcentric with our Moment Studio. • Hug Your Dog Day with Eric Stonestreet. We created a holiday with Beneful Baked Delights, the centerpiece of which was a branded short video with Modern Family’s Eric Stonestreet and his dog Coleman Hawkins. • Wellpower. We created the first social health measurement and scoring platform on Facebook with WellPoint. -We shape the discourse of Social Media. Our team goes beyond doing good press for itself and instead shapes the discourse of social media for the better of our industry. Some examples: • Our CEO, Ian Schafer, our ECD, Ken Kraemer and other leaders within our firm speak regularly at conferences across the industry and the world. One of our directors even teaches Social Media at NYU. • Our Social Media Week event, an evening of disruption: • Our thinking and our advice have been featured in Fast Company, the NY Times, WSJ, Mashable, PSFK, The Washington Post. • Our 2013 Outlook report has been downloaded and read by tens of thousands of people.
http://submissions.deepfocus.net/purina/petcentricmomentstudio/ http://www.deep-focus.net/blog/ http://www.deepfocus.net/blog/general/deep-focus-presents-an-evening-of-disruption-at-social-media-week-new-york http://www.scribd.com/doc/118833645/DeepFocus-2013Outlook http://industry.shortyawards.com/nominee/5th_annual/Ub/purina-the-petcentric-moment-studio http://industry.shortyawards.com/nominee/5th_annual/Um/pepsi-live-for-now http://industry.shortyawards.com/nominee/5th_annual/Ue/ian-schafer-at-deep-focus-best-social-media-presence-of-a-ceo http://industry.shortyawards.com/nominee/5th_annual/CK/pepsi-live-for-now
