4th Annual Shorty Social Good Awards Categories

See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 5th Annual Shorty Awards

BuzzFeed Animated GIF Premiere & Banshee GIF Shop

Finalist in Animated GIFs

About this entry

The new Cinemax series, Banshee, is filled with gripping fight scenes, shocking moments and an attractive cast. It made perfect sense to utilize the animated GIF format as a cornerstone of the marketing campaign in a variety of innovative executions, including releasing the entire first episode as a series of animated GIFs and extract key moments from every episode for live GIFing by @Cinemax.Banshee is a gritty, pulpy drama series featuring distinctive action sequences with an array of unique and quirky characters; a perfect mix for a highly quoteable and “GIF-able" series. Using this knowledge, Cinemax partnered with BuzzFeed to create the first ever animated GIF premiere for a series which provided viewers with a unique and highly shareable way in which to experience the series. A Banshee GIF Shop Tumblr was created in tandem with the GIF premiere, doubling down on the popular animated GIF behavior and extending it throughout the season by “live GIF-ing" new episodes, tweeting embedded GIFs of the most talked about moments from an episode (e.g., a villain getting an A1 steak sauce bottle shoved down his throat) or replying to fan tweets with related GIFs for them to share.

Why does this entry deserve to win?



About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.