The new Cinemax series, Banshee, is filled with gripping fight scenes, shocking moments and an attractive cast. It made perfect sense to utilize the animated GIF format as a cornerstone of the marketing campaign in a variety of innovative executions, including releasing the entire first episode as a series of animated GIFs and extract key moments from every episode for live GIFing by @Cinemax.Banshee is a gritty, pulpy drama series featuring distinctive action sequences with an array of unique and quirky characters; a perfect mix for a highly quoteable and “GIF-able" series. Using this knowledge, Cinemax partnered with BuzzFeed to create the first ever animated GIF premiere for a series which provided viewers with a unique and highly shareable way in which to experience the series. A Banshee GIF Shop Tumblr was created in tandem with the GIF premiere, doubling down on the popular animated GIF behavior and extending it throughout the season by “live GIF-ing" new episodes, tweeting embedded GIFs of the most talked about moments from an episode (e.g., a villain getting an A1 steak sauce bottle shoved down his throat) or replying to fan tweets with related GIFs for them to share.
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