Brush Buddies is an emerging consumer brand with a growing social media audience of people who like their music and love their teeth. Less than 2 years ago, Brush Buddies created an Oral Care category of Singing Toothbrushes that play today's hit songs while brushing with Justin Bieber, Lady Gaga, One Direction, LMFAO and Psy. Our Social Media Promotion Brush Buddies Worldwide Music Search gave an artist (or band), anywhere in the world, the opportunity to win a product licensing & promotion package alongside Brush Buddies superstar artists. Contestants entered by simply linking one of their music video's from YouTube. Artists and fans were encouraged to cast votes daily for their favorite video entry - the one with the most votes at the end of the contest period wins. Creative Brush Buddies tapped into fans passions for their favorite music, by giving them the power to choose our next artist while engaging with our brand on a daily basis. Integrated Promotional Platform SocialAppsHQ + Facebook.com + YouTube + BrushBuddies.com Brush Buddies integrated a wide variety of previously unrelated social media platforms as a fully branded contest page embedded within our website; providing full access to desktop & mobile users, while YouTube hosted video entries by contestants & SocialAppsHQ securely managed voting, bridging & "Like Gating" our followers on Facebook. Twitter-CRM Embedle + Twitter + BrushBuddies.com Working closely with Embedle, we assisted in the development & implementation of new brand engagement techniques that allowed for conversations between Twitter, our website and our TopFans. Twitter Parties TweetChat Brush Buddies hosted Twitter Parties that brought fans closer to their favorite artist; one event creating enough traffic to trend nationwide on Twitter in Canada Social Broadcast YouNow Nearing the end of the promotion, leading contestants participated in a live on-air broadcast that allowed the artists to be seen, heard & interact directly with the fans that had been promoting them in the contest. Ratings were 10 times the channel average. Meaningful • 23 Million brand impressions • 65,300 total votes cast • 29,200 votes for winning artist • 101 days of voting • 34 Twitter Trends from around the world (TrendsMap) • 30 contestants each provided a professionally created music video • 8 countries represented • @BrushBuddies ranked in Top 1% of Social Media Influencers Worldwide (Kred, January 2013)
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