THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
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Auto
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Fitness, Health, & Wellness
Food & Beverage
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News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
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Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
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NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
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Podcast Mini Series
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Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
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Long Form Video
Medium-Length Video
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Product Feature Video
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Additional Filters
Pharma & Healthcare
Going “Beyond the Bleed” in Hemophilia
One million people are affected by hemophilia, a chronic bleeding disorder that impairs blood clott…
Storytelling
,
Technology
Going beyond traditional brand storytelling with Microsoft Unlocked
Human Stories, Powered by Technology Microsoft Unlocked is a platform designed to shift the narr…
Multi-Platform Campaign
Gold Bond + Sport’s Illustrated Swimsuit Legends
Establish Gold Bond as the go-to authority in body skincare by leveraging a bold, culturally releva…
Documentary
,
Long Form Video
Gonzalo’s Journey🚌: Cleft Transformed in Bolivia
Each year, about 1 in 700 children are born with cleft lip and palate, or an opening in the lip and…
Branded Content
Good Trouble Farewell Social Campaign
How do you say goodbye to beloved characters after 10 years, straddling across two different series…
YouTube Presence
Good Work
Studies show that young people are more likely to remember and share news/information that’s delive…
Other Podcast Genres
Goodnight Bedtime Stories
The idea driving this project was to give caregivers a tool in their nightly routine to help their …
Humor
Goodyear Blimp is Funny?!
You know how maddening it is when someone says their target audience is “everyone”? Or when someone…
Medium-Length Video
,
Product Feature Video
Google – Welcome to the Gemini era
Gemini, formerly known as Bard, is a generative artificial intelligence chatbot. Based on the …
Brand Awareness Campaign
,
Branded Content
,
Data & Insights
,
Long Form Video
,
Multi-Platform Campaign
,
Storytelling
,
Technology
Google — Year in Search 2024
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments. In 2024,…
Instagram
Grabbing Life by the Groupon: Shoplooks Campaign Drives Authentic Connections
Shoplooks, a rapidly growing influencer marketing network, partnered with Groupon to design a campa…
Artificial Intelligence
,
Brand Voice
,
Food & Beverage
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Launch Campaign
Greys Anatomy Launch
In the weeks leading up to the return of Grey’s Anatomy on ABC (Season 20 premiere), Hulu acquired …
Integrated Campaign
,
Real Time Response
,
Use of Viral Content
Grimace Effect
On June 12, 2024 McDonald's Grimace celebrated his birthday by taking the mound for a New York Mets…
Live Video
,
Organic Promotion
,
Restaurants
Grimace in Canada
McDonald’s Canada was looking to drive relevance and foot traffic amongst a younger audience. As a …
Contest or Promotion
,
Data & Insights
Grubhub Special Delivery
THE MOST ANTICIPATED MOMENT IN DELIVERY HISTORY We spent months listening to customers talking a…
Music Video
GRWMusic
With this campaign, e.l.f. wanted to address the lack of representation of different identities wit…
Brand Partnership
Gypsy Rose Blanchard Partnership
With unprecedented public interest surrounding Gypsy Rose Blanchard's release from prison, Hulu sei…
Brand Partnership
,
Multi-Platform Partnership
H&M and Meta partner on ‘Find Your Beach’ summer campaign
From June to August 2024, H&M partnered with Meta on a summer campaign in the US titled ‘Find Your …
Brand Awareness Campaign
,
Event & Experiential
,
Retail & E-Commerce
H&M Hosts Global Event Series Culminating with Surprise Charli xcx Concert in Times Square
Last fall, H&M embarked on a strategic plan to elevate their brand experience and reignite their fa…
Branded Content
,
Gaming
Haaland for the Win! Clash of Clans x Erling Haaland
We were approached by Axis Studios and The David Agency on behalf of Supercell to encourage lapsed …
Auto
Hands-Free Road Trip
Lincoln wanted to take its new hands-free BlueCruise technology for a test drive. And as it turns o…
Government & Politics
HandsOffMyPorn
By late August, Kamala Harris faced significant challenges with male voters, particularly young men…
Sports
Hard to Beat - Premiership Rugby x Wilderness Agency
The objective of the campaign was three-fold: Interest newcomers to the league, especially yo…
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