THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

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Your search returned 13 entries

Instagram Presence
@UnderArmour
At Under Armour, our mission is simple: to make you better.For the past 21 years, we have been brea…
Live Event Coverage, Sports
2023 UA Next All-America Game
Under Armour Football aimed to highlight the top football players in country and their experiences …
Long Form Video, Sports
Chasing Worlds
Under Armour’s mission is to make athletes better, and our professional run teams are one way to ad…
Integrated Campaign, Sports
winner
Curry Brand - All-time 3-point Record 2974
How do you celebrate the guy who Changed the Game and is about to become the all-time 3-point recor…
Branded Series, Medium-Length Video
finalist
Personal Records
Our objective for this series was to drive authenticity for the Under Armour brand among runners. F…
Long Form Video
SQUAD LIFE
We’re not born into our sweat fam, we choose it. In 2022, we continued to build upon our success on…
Fitness, Health, & Wellness, Remote Production
finalist
UA Body In Mind YouTube Series
In 2021, Under Armour wanted to inspire all female athletes during this unpredictable time to keep …
Branded Series, Sports
UA Campus Blitz - Jackson State Edition: "We Believe"
When Under Armour partners with collegiate programs, its more than a logo on a jersey. We are about…
Short Form Video, Sports
UA Next All-America Game
very year Under Armour celebrates the best 100 high school football seniors with the UA Next All-Am…
Music & Dance
finalist
UA Tracks
Music can make or break your workout. For many trainers, the beat has to drop just right to fire yo…
Live Streaming Video
Under Armour + Twitch: Curry 4 "More Buckets"
To celebrate the launch of Curry 4 "More Buckets" colorway, Under Armour partnered with Twitch for …
Contest or Promotion, Integrated Campaign
Under Armour Flow State Challenge
After a year of unprecedented challenges, solo miles, and cancelled races, runners have had to dig …
Instagram Partnership, Medium-Length Video
finalist
Virtual Training Diary
In this series, Under Armour wanted to shine a light on the intensity of marathon training by partn…