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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 273 entries

Food & Beverage
Stirring Up Love "Outside the Cup"
Love may be a many-splendored thing, but when it comes to professing it with panache on Valentine's…
Multi-Platform Campaign, Food & Beverage
Summer of Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
Food & Beverage
Sustain Us
Sustain us is a series about sustainable farmers and innovative ways in which to grow and distribu…
Food & Beverage, Launch Campaign
finalist
Szechuan Sauce Drop
Increase app downloads and in-app McNugget sales with a social-led, limited-time program. 
Call to Action, Food & Beverage
Taco Tuesday® “Meating Maker”
Business Goal: Plain and simple, we need to be part of consumers’ Tuesday routine, driving more tra…
Food & Beverage, Humor, Local Campaign
finalist
Tango Berry Peachy
Tango was launching a new soft drink flavour: Berry Peachy. They wanted to raise awareness of th…
Earned Media, Food & Beverage, Medium-Length Video
finalist
Tea Break with Lindsay Lohan
In a world where 'hustle culture' reigns supreme and needing a break is seen as weak, Millennial wo…
Influencer & Celebrity Campaign, Food & Beverage
finalist
That time Arby’s made friends with Jon Stewart
To fully understand the Arby's interaction with Jon Stewart and The Daily Show, one must go back a …
Food & Beverage
The 1st #PayWithaPhoto food truck by Old El Paso (France)
Old El Paso wanted to launch its taco premium range Restaurante on the French market. The goal was…
Food & Beverage, Restaurants, Integrated Campaign
winner
gold honor
The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to f…
Food & Beverage, TikTok, Use of Viral Content
finalist
The Creamy Coconut Head Takeover
Over the past five years, the brand has built a reputation for releasing new flavors of Dr Pepper, …
Food & Beverage, Multicultural Community Engagement, Hashtag, Call to Action, Twitter Video
winner
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States…
Video, Food & Beverage
The Few & Far Between: Tales of Mischief, Revelry and Whiskey
OBJECTIVEJack Daniel's (JDTW) attraction was softening amongst LDA-29 occasional drinkers. It's not…
Food & Beverage
The Flavor-Blasted Turkey
Oven bags, you may not be surprised to learn, are not exactly top of mind with Millennials. Despite…
Food & Beverage
The Gift of Sabor
For many, the holidays are a time of tradition, nostalgia, and togetherness—where food is more than…
Food & Beverage, Branded Content, Long Form Video
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980…
Food & Beverage, Physical & Digital, Video
finalist
gold honor
audience honor
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…
Food & Beverage, Mobile Campaign, Augmented Reality, Creative use of Technology
winner
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…
Food & Beverage, TikTok Partnership, Music & Dance
finalist
bronze honor
The Lil Jif Project
The J.M. Smucker Company needed to do more to win over younger consumers. After having had a reduce…
Food & Beverage, Online Community, Spokesperson, Branded Content
finalist
The Order of Cholula: Founding a Cult of Flavor
For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunat…
Food & Beverage, Branded Content
The Raisin Bran Bran Bod
Kellogg's Raisin Bran® has been an American pantry staple for decades. However, media today often f…
Brand Awareness Campaign, Food & Beverage, Integrated Campaign, Multi-Platform Partnership
winner
bronze honor
The Ring of Comfort
M&M’S brand purpose is to create a world where everyone feels that they belong, through the power o…
Food & Beverage, Launch Campaign
finalist
The Rum Stripe Corner Shop
In 2024, Heineken released the exciting and much-anticipated RTD cocktail, Rum Stripe.  A spin-o…
Food & Beverage, Multi-Platform Partnership
The Rural Dictionary with Eric Stonestreet
Pig farming has always been associated with dirt and mud. But today’s pig farmers are obsessed with…
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