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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 273 entries

Food & Beverage, Gamification, Creative use of Technology
finalist
silver honor
The Snack Saga
Problem - Fanta needed to present to their audience the new face of the campaign – The Mouth – a 3D…
Food & Beverage
The Social Cheesecake
Philadelphia is the cream cheese leader in Brazil and the brand wanted to promote the cheesecake, t…
Food & Beverage, Multi-Platform Campaign
The Story of Funables
Ferrara Candy Company acquired Kellogg Co.'s Fruity Snacks as part of a $1.3B deal with plans to gi…
Food & Beverage
The Udder Truth
Food choices are increasingly emotional and difficult for consumers, many of whom are inundated wit…
Food & Beverage, Instagram Presence, Meme, GIF, & Emojis
winner
gold honor
The Unhinged Story of Totino's Instagram Success With Gen-Z
Totino’s is an innovator brand, originating the category of rolled, hot snacks that revolutionized …
Consumer Brand, Food & Beverage, Social Good Campaign, User-Generated Content
finalist
gold honor
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
Food & Beverage
The Wait Is Over
Close to 130 million people watched the Super Bowl, making it the single most viewed event in the U…
Food & Beverage, Instagram Partnership, Vertical Video
The World’s Crispiest Bouquet
McCain Foods needed to find a way to cut through the social noise on National French Fry Day while …
Food & Beverage, Short Form Video, Video
winner
silver honor
Thrills, No Spills
Slurpee released a new sports bottle over winter and tasked us with selling 150,000 of them. That's…
Food & Beverage, Localization, Restaurants
Tiger Pistol and Wendy’s Set New Standard for QSR Advertising
Tiger Pistol partnered with The Wendy’s Company for a national-to-local social advertising strategy…
Food & Beverage
Time for a Refresh
The primary objective of the Iberia Coconut Water campaign was to elevate the brand's profile in th…
Animation, Food & Beverage, Instagram
finalist
Topo Premieres
The Topo Chico brand was built in the field, case-by-case, bottle-by-bottle. To achieve their cult …
Food & Beverage
Trolli Gummi Creations Myspace Invasion
In early 2021, Trolli challenged Golin to launch a new product innovation: Trolli Sour Gummi Creati…
Event & Experiential, Food & Beverage
finalist
Tropcn
Heading into 2024, Tropicana OJ sales were suffering – in part because people mistakenly believed t…
Food & Beverage, Insights & Trends
winner
audience honor
Tropicana Crunch Cereal
Tropicana was experiencing softening sales and looking to create a cultural moment to spark excitem…
Food & Beverage, Humor
winner
Tropicana Toothpaste
Overview: It is scientifically impossible to enjoy a glass of orange juice after brushing your t…
Food & Beverage, Real Time Response, Twitter
finalist
bronze honor
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…
Food & Beverage
Twin Pickings #BetterTogether
Jacob's Creek Twin Pickings was launched in 2013 to recruit our future generation of wine drinkers…
Food & Beverage, Native Advertising
finalist
audience honor
Twizzlers/The Daily Show with Trevor Noah: The Last Straw
Follow the news with any regularity and you're likely aware by now that plastic straws are a scourg…
YouTube, Ambassador & Celebrity Campaign, Video, Food & Beverage
finalist
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineer…
Food & Beverage, Branded Content
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban…
Food & Beverage
Vienna Beef - 2023 Social
When we took over Vienna Beef’s social accounts in April 2023, we set out to make their social feed…
Food & Beverage
Vienna Beef - Ode to Chicago Dogs
We approach all Vienna Beef social content with an eye on our core KPIs of follower growth and enga…
Food & Beverage, Organic Promotion, Real Time Response, Humor, Twitter
winner
gold honor
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
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