THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Instagram

This category honors the most effective and creative use of Instagram in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

Instagram
winner
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…

Finalists

Instagram
finalist
gold honor
WHERE THE CRAWDADS SING - A Swift Reveal
“Secrets are buried within the marsh.” We needed to stoke intrigue for the upcoming theatrical rele…
Instagram
finalist
silver honor
Harry Styles Love On Tour x MSG Social Campaign
MSG Entertainment ran a month-long social campaign throughout Harry Styles' 15-night run at The Gar…
Instagram
finalist
bronze honor
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Instagram
finalist
Chewy Games Social
HARIBO is the world's leading manufacturer of gummi products and original inventor of the gummi bea…
Instagram
finalist
Logitech’s International Wellbeing Week 2022
With many people working from home or operating in a hybrid-work model, Logitech wanted to come tog…
Instagram
finalist
The Museum of Recent History
Coming out of the pandemic, Northwestern Mutual saw Americans collectively experiencing a “Great Re…
Instagram
finalist
The School for Good and Evil - Social Campaign
Netflix came to us with a magical opportunity: launch the campaign for their blockbuster level comi…
Instagram
finalist
audience honor
The Waiting Game – The World’s Most Boring Game
Life is full of boring moments: long lines, traffic, call queues. So, we made boring fun. Introduci…
Instagram
finalist
Topo Premieres
The Topo Chico brand was built in the field, case-by-case, bottle-by-bottle. To achieve their cult …
Instagram
finalist
US Open Instagram
The objective was to use the recent features of Instagram [all individual videos publishing as Reel…

Nominees

Instagram
Ball Aluminum Cup "Make a Statement" Campaign
Billions of single-use plastic cups wind up in landfills each year. To combat this environmental ca…
Instagram
Instagram for Business
Businesses see Instagram as a business growth driver and as a must-have in their marketing plan, bu…
Instagram
Yellowstone Instagram
Our objectives are to share engaging, platform-specific content that allows our fans to deepen thei…