THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Instagram

This category honors the most effective and creative use of Instagram in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

Instagram
winner
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…

Finalists

Instagram
finalist
gold honor
WHERE THE CRAWDADS SING - A Swift Reveal
“Secrets are buried within the marsh.” We needed to stoke intrigue for the upcoming theatrical rele…
Instagram
finalist
silver honor
Harry Styles Love On Tour x MSG Social Campaign
MSG Entertainment ran a month-long social campaign throughout Harry Styles' 15-night run at The Gar…
Instagram
finalist
bronze honor
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Instagram
finalist
Chewy Games Social
HARIBO is the world's leading manufacturer of gummi products and original inventor of the gummi bea…
Instagram
finalist
Logitech’s International Wellbeing Week 2022
With many people working from home or operating in a hybrid-work model, Logitech wanted to come tog…
Instagram
finalist
The Museum of Recent History
Coming out of the pandemic, Northwestern Mutual saw Americans collectively experiencing a “Great Re…
Instagram
finalist
The School for Good and Evil - Social Campaign
Netflix came to us with a magical opportunity: launch the campaign for their blockbuster level comi…
Instagram
finalist
audience honor
The Waiting Game – The World’s Most Boring Game
Life is full of boring moments: long lines, traffic, call queues. So, we made boring fun. Introduci…
Instagram
finalist
Topo Premieres
The Topo Chico brand was built in the field, case-by-case, bottle-by-bottle. To achieve their cult …
Instagram
finalist
US Open Instagram
The objective was to use the recent features of Instagram [all individual videos publishing as Reel…

Nominees

Instagram
Ball Aluminum Cup "Make a Statement" Campaign
Billions of single-use plastic cups wind up in landfills each year. To combat this environmental ca…
Instagram
Instagram for Business
Businesses see Instagram as a business growth driver and as a must-have in their marketing plan, bu…
Instagram
Yellowstone Instagram
Our objectives are to share engaging, platform-specific content that allows our fans to deepen thei…