THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Instagram

This category honors the most effective and creative use of Instagram in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.
Instagram
Ball Aluminum Cup "Make a Statement" Campaign
Billions of single-use plastic cups wind up in landfills each year. To combat this environmental ca…
Instagram
Chewy Games Social
HARIBO is the world's leading manufacturer of gummi products and original inventor of the gummi bea…
Instagram
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Instagram
Harry Styles Love On Tour x MSG Social Campaign
MSG Entertainment ran a month-long social campaign throughout Harry Styles' 15-night run at The Gar…
Instagram
Instagram for Business
Businesses see Instagram as a business growth driver and as a must-have in their marketing plan, bu…
Instagram
Logitech’s International Wellbeing Week 2022
With many people working from home or operating in a hybrid-work model, Logitech wanted to come tog…
Instagram
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Instagram
The Museum of Recent History
Coming out of the pandemic, Northwestern Mutual saw Americans collectively experiencing a “Great Re…
Instagram
The School for Good and Evil - Social Campaign
Netflix came to us with a magical opportunity: launch the campaign for their blockbuster level comi…
Instagram
The Waiting Game – The World’s Most Boring Game
Life is full of boring moments: long lines, traffic, call queues. So, we made boring fun. Introduci…
Instagram
Topo Premieres
The Topo Chico brand was built in the field, case-by-case, bottle-by-bottle. To achieve their cult …
Instagram
US Open Instagram
The objective was to use the recent features of Instagram [all individual videos publishing as Reel…
Instagram
WHERE THE CRAWDADS SING - A Swift Reveal
“Secrets are buried within the marsh.” We needed to stoke intrigue for the upcoming theatrical rele…
Instagram
Yellowstone Instagram
Our objectives are to share engaging, platform-specific content that allows our fans to deepen thei…