THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
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Filter/Lens
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Television
Travel & Tourism
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Influencer & Celebrity Partnership
Instagram Partnership
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Overall Presence
Facebook Presence
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Multi-Platform Presence
Other Platform Presence
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X Presence
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Artificial Intelligence
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Immersive
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X (formerly Twitter)
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Podcast
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NEW!
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Strategy & Engagement
Brand Partnership
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Earned Media
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Gamification
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Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
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Music & Dance
On a Shoestring
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Physical and Digital Convergence
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Real Time Response
SEO & SEM
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Storytelling
Video
Comedy Video
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NEW!
Featurette or Behind The Scenes Video
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Additional Filters
Instagram Presence
Smile Train's Instagram
The driving ideas behind Smile Train’s Instagram strategy are to amplify the voices of those affect…
Filter/Lens
Snapchat x Heinz Tomato Game
Heinz’s AR Tomato Dash game pays homage to the iconic tomato to Ketchup lovers on Snapchat. Heinz,…
Filter/Lens
Snapchat x Takis Dragon Head
Record-breaking AR activation ignites the launch of Takis’ new hot flavors! Taki’s needed to showc…
Immersive
,
Interactive Content
Snapdragon City: Redefining Immersive Storytelling with Left Field Labs and Qualcomm’s AI + XR Tech
Qualcomm partnered with Left Field Labs (LFL) to craft an experience for Snapdragon Summit 2024 tha…
Technology
Snapdragon X 1000heads | Feel the Power
Snapdragon powers some of the world’s best smartphones. 1000heads identified an opportunity in t…
Food & Beverage
,
Social Commerce
So Yummy & Bob Evans Farms "Rise, Shine & Dine" Campaign
So Yummy partnered with Bob Evans Farms to create innovative co-branded content that cuts through t…
Global Campaign
,
Social Good Campaign
Social Campaign for the Arctic
The goal of this campaign was to educate climate advocates across social media about protecting the…
Immersive
Sol de Janeiro Universe: The Most Positive Place on Roblox
The driving idea behind the Sol de Janeiro Universe experience on Roblox was to amplify the brand’s…
Launch Campaign
Sonic 3 TikTok
Paramount Pictures had one mission for Sonic the Hedgehog 3: go bigger, go faster, and dominate the…
Restaurants
SONIC Drive-In Eclipses the Competition
It was clear 2024 was going to be one for the record books – a year filled with many exciting music…
Entertainment
Sony London's Entreatment Technology Reel
We aimed to highlight Sony's expansive technological capabilities, placing a strong emphasis on how…
Vertical Video
Sopranos 25th Anniversary
The overarching goal was to drive Gen Z’s awareness and interest in The Sopranos, particularly in c…
Other Podcast Genres
Sous les Barrages : Tshishe Manikuan
Traditionally nomadic, the Pessamiulnuat, Innus of Pessamit, once travelled the great rivers of the…
TikTok
,
TikTok Partnership
,
Travel & Tourism
Southwest Airlines Shoppable Flights
Historically, consumers could only book Southwest flights through the website or app— this unique b…
Multicultural Community Engagement
,
Short Form Video
SPAM “An Islander Love Story”
“SPAM: An Islander Love Story” was a social first campaign designed to raise awareness among SPAM’s…
Multicultural Community Engagement
,
Short Form Video
SPAM “Sabor A Mi Manera”
The main objective was to connect Hispanic consumers with the Spam brand through custom integrated …
Brand Partnership
,
Real Time Response
Special for a Reason
Cereal, once dominating the breakfast occasion, now shares that stage with a bevy of other breakfas…
Global Campaign
,
Multi-Platform Partnership
,
Travel & Tourism
Spice of Europe - Budapest Influencer Trip
The Spice of Europe – BudapestInfluencer Trip was designed to authentically position Budapest as a …
Branded Content
Spicy & Sweet: The Starbucks Coffee Company x Genius Featuring T-Pain
When The Starbucks Coffee Company launched their Spicy Lemonade Refreshers, they wanted more than a…
Fitness, Health, & Wellness
Spike Sessions
Objective To introduce Lingo— Abbott’s continuous glucose monitor— as a groundbreaking health te…
Multi-Platform Partnership
SpongeBob 25th
Celebrate SpongeBob’s 25th anniversary by uniting creators big and small to flood the internet with…
TikTok Presence
SpongeBob 25th
Every four seconds, someone mentions SpongeBob SquarePants on social media. For SpongeBob’s 25th an…
Single Post or Activation
SpongeBob at The Super Bowl: Bringing Bikini Bottom To Life
Our goal with this video was simple: to ignite excitement for Super Bowl LVIII on Nickelodeon! By f…
Featurette or Behind The Scenes Video
SpongeBob at The Super Bowl: Bringing Bikini Bottom To Life
Our goal with this video was simple: to ignite excitement for Super Bowl LVIII on Nickelodeon! By f…
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