Snapdragon powers some of the world’s best smartphones.
1000heads identified an opportunity in the launch of the latest Samsung Galaxy smartphone to make sure that Snapdragon’s critical role didn’t go unnoticed.
Our goals were to:
The Samsung flagship phone is one of the year's most anticipated technology releases. But many users don't know it's powered by the fastest Snapdragon processor ever.
While we could talk endlessly about hardware acceleration, neural networks, and gigapixels, our research revealed that we’d need to do much more to ensure that Snapdragon stands out in people’s social feeds.
What truly matters is experiencing Snapdragon power firsthand. But unfortunately, most people are not holding the new Samsung S23 when they’re on social media.
That’s where 1000heads came in.
We devised and executed a social-first video campaign designed to let everyone experience the power of Snapdragon.
Introducing… Feel the Power.
Feel the Power was a social campaign designed to immerse audiences in the capabilities of Snapdragon through their social feeds.
The campaign took the hero features of the S23 enabled by Snapdragon and transformed them into immersive, interactive content.
We kicked off the campaign with gamification elements, transforming a smartphone's multitasking capabilities into interactive Instagram Stories. Users could engage with dynamic games that showcased the phone's Snapdragon-powered performance, turning social feeds into playful experiences that drove deeper interaction.
We turned multitasking capabilities into an engaging game, playable through Instagram Stories.
In parallel, we partnered with creators and photographers to push the limits of the phone's camera features.
By highlighting powerful before-and-after photography transformations, these collaborations demonstrated the advanced low-light and color-processing capabilities of Snapdragon, making the benefits tangible and shareable within social circles.
We collaborated with photographers to push the boundaries of what's possible through Snapdragon’s power.
And we created interactive posts that showed how Snapdragon could transform the images at your fingertips.
We introduced social hacks using 3D visual illusions and immersive content. Leveraging animated illusions, we created captivating posts that pulled users into the action, letting them feel the power of Snapdragon firsthand through their feeds—no special devices required.
Feel the Power pushed the boundaries of what's possible on social media, allowing us to showcase the power of Snapdragon through any device you view it on.
But don’t take our word for it, see the campaign in action in the case study video below...
The Feel the Power campaign was a breakthrough in driving engagement and shifting perceptions.
With standout results in views, social interactions, and brand awareness, we transformed Snapdragon's presence in the tech space.
The campaign not only captured attention but also turned potential upgraders into Snapdragon advocates.
We increased awareness and reach of the Snapdragon brand’s tech story: 28 assets promoted as part of the Snapdragon for Galaxy campaign have generated a total of 6,105,264 impressions and 54,017 engagements; with influencer content driving 7% and 28% of these total volumes, respectively.
Snapdragon became a more engaging brand that people wanted to get involved with: we achieved record levels of social engagements, +449% YoY, +30% uplift in avg IG UK engagements and +164% uplift in X engagements.
Perception of Snapdragon as a brand to look for and/or powering critical features of technology devices shifted: Awareness of Snapdragon among Samsung users has increased by 2-3pp
A survey of the audience revealed positive improvements in preference: 75% of those who plan to upgrade this year said they will look for a Snapdragon-powered device.
