Record-breaking AR activation ignites the launch of Takis’ new hot flavors!
Taki’s needed to showcase its ‘feel the heat’ range of products to audiences in an engaging way that drove awareness but also highlighted the differing flavours intensities to consumers.
Takis, a brand known for intensity and passion, brought its bold flavors to life with an innovative augmented reality (AR) lens activation on Snapchat, transforming snacking into an immersive, fiery challenge.
Users launched the lens to discover Takis range and select their flavour-fueled gamified experience: Takis Fuego, Takis Volcano, or Takis Dragon Sweet Chilli.
Each level embodied escalating heat intensities, seamlessly blending AR face effects with the brand's bold essence inspiring players to fuel their inner fire and face the intensity of all three flavours.
Takis achieved transformative results across multiple metrics for this innovative campaign, with an outstanding Brand Lift Study across the board and above-benchmark playtime performance.
