THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Brands & Orgs Influencers Impact
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Gaming
Call of Duty: Warzone Mobile Social Campaign
In the gaming universe, Call of Duty Warzone is a living legend - a blueprint for FPS battle royale…
Data & Insights
Call of Duty: Warzone Mobile. Nostalgia In The Crosshairs
Activision's Call of Duty: Warzone was the most popular Battle Royale game in the world during the …
Real Time Response
Call the Shots
The goal was to keep Jägermeister top of mind and ensure it remained the go-to shot for nights out,…
Brand Awareness Campaign
CALM
Overall Campaign Objectives 1. Grow awareness for CALM Nola community 2. Shorten pathways to …
Gaming, TikTok Partnership
Candy Crush All Stars - Sweet Just Got Serious
To mark the fourth Candy Crush Saga All Stars in-app tournament, the iconic gaming sought to ignite…
Podcast Mini Series, True Crime & Documentary Podcast
Candyman: The True Story Behind the Bathroom Mirror Murder
This podcast aimed to explore the complex, haunting story of Ruthie Mae McCoy’s death and highlight…
Multi-Platform Presence
CANTA COMIGO
  Canta Comigo is a musical competition show broadcast by RECORD, known for its innovative forma…
Food & Beverage
Cappy’s AI-Powered Taste of Adventure
The idea behind the Cappy activation was to transform Coca-Cola’s new juice into an unforgettable, …
Real Time Response
Capri Sun Pouch Pallet
In August 2024, an accidental leak of a new single serve bottle innovation and a subsequent Instagr…
Event & Experiential, Live Events, User-Generated Content
Careers in Care: Off the Clock
The healthcare industry is facing a critical shortage of workers despite growing demand, with healt…
Launch Campaign
Caribou Coffee Dream Date
To launch Caribou Coffee’s new energy drinks platform and connect with a new generation of consumer…
Long Form Video
Caroline Love, You are Never Alone | Finding Strength in Community
Charlotte FC sets out to tell authentic stories that humanize our fans and their relationship with …
Contest or Promotion, Event & Experiential, Financial Services, Gamification, Immersive, Launch Campaign, Physical and Digital Convergence, Single Post or Activation
Cash App - "The Angel Machine"
To announce Cash App’s year-long partnership with WNBA star Angel Reese, they needed an approach th…
Branded Podcast, Pets & Animals, Podcast Mini Series
Catch A Cat Burglar: Purry Duty
Please review the confidential section for the written submission, podcast episodes and case video.
TikTok
Caught in the Curse: Smile 2
For Smile 2, Paramount Pictures aimed to reignite fans who embraced the original film while drawing…
Multi-Platform Partnership
Cayman Jack Legendary Artists Influencer Program
When Cayman Jack reached a critical marketing moment as America’s #1 Margarita, the brand faced a u…
Social Good Campaign
CCRM Fertility 'IVF, Baby' Program
Fertility conversations have taken center stage in recent months, with growing discourse around rep…
Multi-Platform Partnership
CCXP PRIME VIDEO
  Generar awareness y expectativa por la cuarta temporada de The Boys en CCXP, aprovechando la c…
YouTube Partnership
Celebrating shared values with brand ambassador Max Maeder
In 2024, DBS announced a partnership with national kitefoiler Maximilian Maeder ahead of his debut …
Branded Series, Long Form Video, Storytelling
Celebrity Substitute
Teachers are critical to inspiring the next generation. But often, our educators don’t have access …
TikTok Partnership
Celebs, they're (pregnant) just like us!
At Babylist, our goal is to ensure expecting parents feel seen, heard, and supported in their paren…
Beauty, Integrated Campaign, Multi-Platform Campaign, Multi-Platform Partnership, Multi-Platform Presence, Storytelling, Use of Viral Content
CeraVe: Michael CeraVe
In a crowded skincare market saturated with celebrity endorsements, CeraVe needed to disrupt the st…
Beauty, Use of Viral Content
Cetaphil Game Time Glow: A New Sports Tradition for Dads & Daughters
In the US, the Super Bowl is one of the biggest moments for brands and consumers alike. Beginning w…
Entertainment
CHALLENGERS (2024) | DIGITAL CAMPAIGN
Fans and critics alike were excited to see Zendaya step into one of her first major leading film ro…
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