Overall Campaign Objectives
1. Grow awareness for CALM Nola community
2. Shorten pathways to care (DUP) Duration of untreated Psychosis
3. Reduce stigma around Psychosis
All consumer touchpoints were covered in New Orleans including Billboards, Transit, and social media
Campaign Success Metrics
1. Reduction in DUP from 15 months to 6 months
2. The number of fans and supporters in the community increased expotentially
2. Success of fundraising efforts (IMM Event)
