THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 21 entries

Real-Time Response, Social Good Campaign, Hashtag on Twitter, IRL, Video
winner
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the vic…
IRL
#UseMeLeaveME
Razorfish wanted to make a splash at SXSW 2013. We thought the best way to do it was take a step ba…
Sports, IRL
finalist
Drafted in Glass
Every year, fans, athletes and the media gather in a flurry of excitement to watch 60 basketball ho…
Real-Time Response, Auto, IRL
finalist
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the re…
Contest, Twitter Campaign, Sports, IRL
finalist
espnW: 98 Days To Shine
espnW is a voice for the woman who loves sports. Founded in July 2010, espnW lives across televisio…
Vine, Travel, IRL
finalist
Hollywood & Vines
“Hollywood & Vines" was a first-of-its-kind, socially-sourced, short film directed via Twitter and …
IRL
Make It Mega at Life Is Beautiful
Branded activations at music festivals are commonplace in today’s sponsorship lineup, but it takes …
Hashtag on Twitter, Financial Services, IRL
finalist
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture…
Twitter Campaign, IRL
NBA Digital Hardwood Classic Takeovers
Reviewing NBA TV’s archives of monumental games, the key games were identified: Los Angeles Lakers …
Tumblr Campaign, IRL, Tumblr of the Year
finalist
Nickelodeon’s Korra Nation: the ultimate tumblr fan destination
After Nickelodeon’s cult cartoon TV series “Avatar: The Last Airbender" ended in 2008, viewers of t…
IRL
Nude by Rihanna: Interactive Digital Campaign
To support Rihanna's new fragrance launch, Nude by Rihanna, Ready Set Rocket partnered with Parlux …
B2B, IRL
Operation: MIPCOM Disruption
Red Touch Media connects content owners, advertisers, retailers and consumers to premium digital co…
Consumer Electronics, Twitter Campaign, Customer Service, IRL
winner
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-e…
Television, IRL
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from ins…
IRL
finalist
Skype: #SmileStation
Skype had just launched a partnership with Toshiba which included one month free of Skype’s Unlimit…
IRL
Skype: Smile as you go…
Skype are known for 1-2-1 video calling but far fewer people know about Skype’s paid services – whi…
Facebook Campaign, IRL
finalist
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one …
IRL
Style.com Fashion Tracker
Since its launch in September 2000, Style.com, a Fairchild Fashion Media (FFM) brand, has continual…
Brand on Twitter, YouTube, Facebook Page, IRL, Video
finalist
TED
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing tog…
Food & Beverage, Twitter Campaign, IRL
finalist
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was pres…
Mobile Campaign, Branded Mobile App, Gamification, Auto, IRL
finalist
Volkswagen SmileDrive, Powered by Google
Introducing SmileDrive. The first social app to maximize fun on every drive. Whether you’re comm…