ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards Best Use of Social Media for Travel

This awards honors the best use of social media in a marketing campaign by a travel brand. Submissions will be accepted for brands working in all aspects of the Travel industry, including accommodation, transportation, aggregation, group travel, tours and more.

Nominees

Hilton Worldwide – DTour Hub
To create a better way to plan and share trips, we worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks to make sharing travel moments easy. To engage travelers, we launched “DTour of a Lifetime"–a contest to find 6 “DTourists" to travel globally as content creators and share highlights via blogs, vid…
Hollywood & Vines
“Hollywood & Vines" was a first-of-its-kind, socially-sourced, short film directed via Twitter and shot entirely by Airbnb’s fans on Vine. Our film director tweeted shot descriptions to the travel site’s Twitter followers who executed six-second clips and uploaded them with the hashtag: #AirbnbHV. The final film was a story of travel, adventure, and finding…
MSC Divina's Debut
In November 2013, MSC Divina became the first member of the MSC Cruises fleet to sail the Caribbean year-round. To celebrate the occasion, on November 19th, the dazzling MSC Divina was escorted into PortMiami by a fleet of high powered FIAT personal watercraft. The spectacular entrance concluded with MSC Divina’s 18-night Atlantic Ocean crossing to Miami fr…
The San Francisco International Airport Brings Holiday Cheer
The San Francisco International Airport (SFO) has a solid presence across multiple social media platforms. In an effort to capitalize on the busy Holiday travel season and engage all of the airport’s social communities, SFO launched a five-week long photo campaign. Playing off the cardboard cut out concept, SFO invited fans to either upload a picture taken …
Travel Nevada Across the Social Channels
The Nevada Commission on Tourism hired Proof Integrated Communications and its sister company, Burson-Marsteller, to help rebuild its social media presence, and to re-position its consumer-facing brand, Travel Nevada, to better highlight Nevada as a unique, thrilling and quirky travel destination. In creating the NCOT social media campaign for Travel Nevad…
Virgin America Remixes the Safety Video
With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approach to the entire flying experience, Virgin America’s mission has always been to bring the fun back to flying. As the airline marked its sixth year of flying, Virgin America decided it was time to revisit its already irreverent and fan-favorite safety video to c…