3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 6th Annual Shorty Awards Best Use of Social Media for Travel

This awards honors the best use of social media in a marketing campaign by a travel brand. Submissions will be accepted for brands working in all aspects of the Travel industry, including accommodation, transportation, aggregation, group travel, tours and more.


Hilton Worldwide – DTour Hub
To create a better way to plan and share trips, we worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks to make sharing travel moments easy. To engage travelers, we launched “DTour of a Lifetime"–a contest to find 6 “DTourists" to travel globally as content creators and share highlights via blogs, v...
Hollywood & Vines
“Hollywood & Vines" was a first-of-its-kind, socially-sourced, short film directed via Twitter and shot entirely by Airbnb’s fans on Vine. Our film director tweeted shot descriptions to the travel site’s Twitter followers who executed six-second clips and uploaded them with the hashtag: #AirbnbHV. The final film was a story of travel, adventure, and findi...
MSC Divina's Debut
In November 2013, MSC Divina became the first member of the MSC Cruises fleet to sail the Caribbean year-round. To celebrate the occasion, on November 19th, the dazzling MSC Divina was escorted into PortMiami by a fleet of high powered FIAT personal watercraft. The spectacular entrance concluded with MSC Divina’s 18-night Atlantic Ocean crossing to Miami ...
The San Francisco International Airport Brings Holiday Cheer
The San Francisco International Airport (SFO) has a solid presence across multiple social media platforms. In an effort to capitalize on the busy Holiday travel season and engage all of the airport’s social communities, SFO launched a five-week long photo campaign. Playing off the cardboard cut out concept, SFO invited fans to either upload a picture take...
Travel Nevada Across the Social Channels
The Nevada Commission on Tourism hired Proof Integrated Communications and its sister company, Burson-Marsteller, to help rebuild its social media presence, and to re-position its consumer-facing brand, Travel Nevada, to better highlight Nevada as a unique, thrilling and quirky travel destination. In creating the NCOT social media campaign for Travel Nev...
Virgin America Remixes the Safety Video
With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approach to the entire flying experience, Virgin America’s mission has always been to bring the fun back to flying. As the airline marked its sixth year of flying, Virgin America decided it was time to revisit its already irreverent and fan-favorite safety video to...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City