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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Short Form Video
Star Trek: Strange New Worlds Windows to the Words Social Video
Paramount+’s “Star Trek: Strange New Worlds” is a spin-off of “Star Trek: Discovery” that expands o…
Graphic Art
finalist
silver honor
Star Trek: Strange New Worlds Windows to the Worlds Social Posters Campaign
Paramount+’s “Star Trek: Strange New Worlds” is a spin-off of “Star Trek: Discovery” that expands o…
Gaming
finalist
Star Trek™️ Fleet Command
Lean into the 2009, 2013 and 2016 cinematic Star Trek universe with the newest iteration of the fra…
Games
finalist
Star Trek™ Fleet Command "Shields Up, Warp Speed" with Alice Eve
Following the successful launch of Star Trek™ Fleet Command, a mobile MMO strategy game based on JJ…
Real Time Response
Star Wars Facebook Response
To challenge the idea of traditional gender roles, as well as the idea that armor of any sort shoul…
Television
finalist
silver honor
Star Wars: The Clone Wars (The Final Season)
Canceled in 2012, the fan-favorite animated series Star Wars: The Clone Wars returned in 2020 for t…
Campaign by Diverse-Owned Businesses
,
Multi-Platform Partnership
,
Multicultural Community Engagement
Starbucks “Amplify Your Happy”
Starbucks was looking to reach multicultural consumers across our network to drive awareness and co…
Branded Content
finalist
audience honor
Starbucks “Pumpkin Like It’s 2003”
Starbucks and SPARK (Starbucks’ media agency) wanted to leverage custom, cross-platform content wit…
Call to Action
,
Instagram
winner
Starbucks Barista Call Outs
The global pandemic led lockdown went live in India from March 2020. As a result, Starbucks outlets…
Food & Beverage
,
Multi-Platform Campaign
,
Hashtag
,
Call to Action
finalist
bronze honor
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million member…
TikTok Presence
STARBUCKS DAYS
En la campaña de Starbucks Days, nuestro objetivo era generar awareness de la nueva promoción de un…
Influencer & Celebrity Campaign
,
Food & Beverage
Starbucks Frappuccino Summer of Fun
While Starbucks is a category and market leader, the summer beverage landscape is increasingly crow…
Art Direction
,
Graphics
,
Food & Beverage
,
Native Advertising
finalist
Starbucks Happy Hour
Starbucks is a morning essential, but not necessarily an afternoon destination. In order to drive …
Food & Beverage
,
Multi-Platform Campaign
Starbucks Holiday Red Cups Return
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement fo…
Online Community
winner
Starbucks Leaf Rakers Society
The Pumpkin Spice Latte (PSL) is a beloved beverage that, upon even a hint of its name, generates e…
Multi-Platform Partnership
,
Integrated Campaign
Starbucks Made Ready Portfolio Campaign
Starbucks is a leader in the ready-to-drink (RTD) coffee category. Starbucks beverages deliver on g…
Twitter
,
Twitter Campaign
,
Consumer Brand
,
Tumblr Campaign
,
Animated GIFs
,
Food & Beverage
winner
silver honor
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
Food & Beverage
,
Online Community
,
Facebook Live
,
Live Streaming Video
finalist
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual retur…
Consumer Brand
,
Restaurants
winner
audience honor
Starbucks Rewards Stars for Everyone
Starbucks faced both an awareness and a conversion barrier to their loyalty program, Starbucks Rewa…
Food & Beverage
finalist
Starbucks: PSL 20th Anniversary
Every year for the past two decades, the Pumpkin Spice Latte (“PSL”) at Starbucks marked the unoffi…
Branded Content
Starcom & Man at Arms: Reforged
After a strong showing at E3, where EA and DICE's Battlefield 1 received five Best of E3 Game Criti…
Single Post or Activation
Starfield Mission Patch
Ahead of the release of one of the most anticipated games of the year, we wanted to further celebra…
Entertainment
,
Facebook Video
,
Long Form Video
Stargazing
What do the stars have in store for us?Stargazing is our guide to the astrological forces that are …
Art Direction
finalist
Stars on Mars: The Game
To launch excitement for the most out-of-this-world reality show ever, our marketing team ventured …
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