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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Star Trek™️ Fleet Command

Finalist in Gaming

Objective

Lean into the 2009, 2013 and 2016 cinematic Star Trek universe with the newest iteration of the franchise -- the mobile game Star Trek™️ Fleet Command.

Successfully launch the game with immersive experiences for fans around the globe -- driving high engagement and retention.

Strategy

Based on the 2009, 2013 and 2016 cinematic Star Trek universe, Star Trek™️ Fleet Command is the first free-roaming multiplayer Star Trek experience to combine role-playing game style progression and real-time battles with enemy ships on mobile devices.

Players have the opportunity to build dream teams made up of their favorite characters including Captain Kirk, Spock and Uhura as well as from different factions such as the Federation, Klingons and Romulans as they determine their place in the cosmos.

The game also boasts augmented reality (AR) *See bottom image in entry features, bringing a football field-sized USS Enterprise into the real world for the first time. Players can use their mobile camera to hover their ship over their home or local park, allowing them to capture screenshots to share with friends.

The game offers players the ability to customize their gameplay experience through various narrative paths across hundreds of available missions. How players interact with other deep-space denizens and utilize the different factions' unique officers, ships and technologies further tailors each user experience, making the amount of personalization offered in the game about as limitless as the universe.

To celebrate the launch of the game, YouTube star Typical Gamer hosted a roundtable discussion about all things Star Trek with franchise star John Cho and superfans actress Megan Fox, musician Steve Aoki and athlete Hunter Pence. The first Star Trek talk premiered November 29, 2018 on Typical Gamer's YouTube channel (youtube.com/typicalgamer) with an additional episode December 1, 2018.

Published by Scopely, the game was created and developed in partnership with DIGIT Game Studios.

Results

Star Trek™️ Fleet Command launched worldwide on iOS and Android November 29, 1018:

At launch, the game attracted genre- and industry-leading player retention with massive engagement.

- 90% of players are playing 5 out of 7 days a week!!!!

- Over 100 million+ battles were played in the first 10 days alone!

- The game was featured as 'Game of the Day' in the App Store across multiple territories

- The augmented reality (AR) features allow fans to land the USS Enterprise anywhere they choose

- And the game is a truly immersive, interactive experience

Media

Video for Star Trek™️ Fleet Command

Produced by

Scopely

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.