THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
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Images
Website/App
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Beauty
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Consumer Brand
Education
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Fitness, Health, & Wellness
Food & Beverage
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Government & Politics
Hospitality
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News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
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Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
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TikTok
X (formerly Twitter)
YouTube
Podcast
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Branded Podcast
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NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
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True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
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NEW!
Featurette or Behind The Scenes Video
Instructional Video
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Long Form Video
Medium-Length Video
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Product Feature Video
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Video Series
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Additional Filters
Call to Action
,
Images
,
Integrated Campaign
,
Pets & Animals
,
X (formerly Twitter)
Duriel’s Offering
Darkness lies at the core of the Diablo video games, yet even in that shadow, sparks of hope can be…
Featurette or Behind The Scenes Video
During Commercial Break
"During Commercial Break" gives viewers a behind-the-scenes look at the hilarious and sometimes hea…
Food & Beverage
Dutch Bros Passenger Princess Promotion
Keep beloved coffee chain Dutch Bros culturally relevant by activating a social-first, buzz-worthy …
Entertainment
,
Live Events
,
Live Video
E! @ Wicked Premiere CreatorCam
If the E! @ Wicked Premiere Livestream brings you the glossy, manicured glamour of the red carpet e…
Entertainment
,
Graphic Art
,
Live Events
,
Live Video
E! @ Wicked Premiere Livestream
Front row access to the hottest ticket in town, in a way that only E! News can offer. Our dynamic, …
Vertical Video
E! News' The Rundown
The Rundown on Snapchat delivers the most relevant celebrity news stories to our audience in a uniq…
Website/App
e.l.f. Beauty
Once known for one-dollar lipsticks, e.l.f. Beauty is now a billion-dollar company with a portfolio…
Beauty
e.l.f. Cosmetics: Building a Beauty Ecosystem That Inspires and Engages
The driving force behind e.l.f. Cosmetics’ social media strategy was to build a thriving, engaged c…
Beauty
,
Multi-Platform Campaign
,
Multi-Platform Partnership
e.l.f. Cosmetics: Judge Beauty
The objective of the campaign was to establish e.l.f. as a cultural power player by leveraging Amer…
Single Post or Activation
e.l.f. Cosmetics: Turning a Restock into a Viral Success with Mikayla as "CEO of the Day"
TikTok superstar and beauty aficionado, Mikayla Nogueira originally entrusted e.l.f. Cosmetics to c…
Beauty
,
Humor
e.l.f. SKIN - Holy Hydration
Pimple picking, sleeping in your makeup, not getting enough sleep… There’s no denying it, we’ve al…
Multi-Platform Partnership
,
Pets & Animals
Earth Rated Grooming Line Launch, "Can I Smell Your Dog"?
The global pet grooming market is projected to reach $14.5 billion by 2025, driven by increased pet…
Social Good Campaign
Eat. Move. Save. Empowering Families for Healthier Tomorrows
The Eat.Move.Save. campaign was born from a simple yet powerful vision: to help SNAP-eligible famil…
Video Series
EDITION Profiles
EDITION Profiles is a video content series designed to amplify cultural authority, celebrate crafts…
LGBTQ Community Engagement
Elton John AIDS Foundation's 'Speak Up Sing Out' campaign
At the Elton John AIDS Foundation, we set out to raise awareness that the HIV/AIDS crisis is not a …
Health & Wellness Podcast
Emotional Inve$tment
Emotional Inve$tment was created to explore the often-overlooked connection between money and menta…
Food & Beverage
,
Launch Campaign
Emotional Support Ketchup Bottle
In 2024, Heinz faced a double threat: rising inflation and the surging popularity of private label …
Single Post or Activation
Empire State Building Earthquake Tweet
To engage with the public in a lighthearted, reassuring manner during an unexpected event—a 4.8-mag…
Brand Partnership
Empire State Building Rainforest Cafe
On April Fools' Day, the Empire State Building made waves with a clever joke announcing the transfo…
Branded Series
,
Storytelling
,
Video Series
Empowered: The Story of Avangrid Empowering Rural America
Avangrid is leading the transformation of the U.S. energy industry, including hundreds of rural com…
Entertainment
Entertaining A Gen-Z Audience - PlutoTV x Wilderness Agency
Pluto TV, for better or for worse, is packed with hundreds of old shows. Some may see this as borin…
Instructional Video
,
Product Feature Video
,
Video Series
Entrepreneur Quest
Being a small business owner can be a roller coaster of emotions, as they juggle the demands of run…
Comedy Video
,
Consumer Brand
,
Video Ad
eos Dirty DMs
The girlies have gone absolutely feral on social media with their comments about eos 24H Moisture B…
Travel & Tourism
Epic Food Journeys with Mark Wiens
From the bustling streets of Bangkok to the rural village of the Karen Tribe, Mark goes on an adven…
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