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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entry Gallery

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Your search returned 52 entries

Instagram Presence
@TheCheckdown
The Checkdown is a social-driven football-focused digital and social media property focused exclusi…
Sports
finalist
@TheCheckdown
The Checkdown is a social-driven, football-focused digital and social media property focused exclus…
Branded Content
@TheCheckdown presented by Samsung
The Checkdown is a social-driven football-focused digital and social media property focused exclusi…
Multi-Platform Campaign, Hashtag
finalist
#NFL100: A Year-Long Celebration
The celebration of the NFL’s 100th season opened and closed with traditional media: television comm…
Short Form Video
A Football Life: JuJu Smith-Schuster & His Bike, a parody
With just a few tweets, the story of Steelers rookie wide receiver JuJu Smith-Schuster's stolen bik…
Medium-Length Video
Behind the Bowl: New Orleans
To build excite among fans in the weeks leading up to the big game, the NFL created an inspiring sh…
Multi-Platform Campaign
Brees-A-Thon
In anticipation of Drew Brees breaking the NFL's all-time passing yards record on Monday Night Foot…
IGTV
finalist
Everyday Madden Ratings
Madden Ratings season isn’t circled on a lot of people’s calendars. So we wanted to direct everyone…
Instagram Stories
Fit of the Week
A central tenet of The Checkdown’s philosophy is to spotlight and amplify player personalities, and…
Facebook Video
Game Recognize Game
The series aims to bridge the gap between the two footballs and the fans that love them. It does so…
Comedy Video, Single Post or Activation
finalist
bronze honor
Green Screen Guy: Frankie LaPenna x NFL & Ravens
In hindsight, our objective looked simple: create viral content? Sure. But the phrase “viral conten…
Organic Promotion
Madden Mural
The Madden 99 Club is reserved for the best of the best football players. The group is a brotherhoo…
Integrated Campaign, Physical & Digital
finalist
Minshew Mania
After Gardner Minshew lit the football world on fire, we wanted to take the mania to the next level…
Real Time Response, Humor
finalist
Monday Night Football Cat
It’s not every day that a feline finds itself on the NFL gridiron. But that’s exactly what happened…
Integrated Campaign
National Tight Ends Day
There’s a holiday for everything these days. National Pet Day. National Donut Day. National Flag Da…
Brand Awareness Campaign, Sports
winner
gold honor
National Tight Ends Day
National Tight Ends Day (NTED) is the epitome of an organic, player-led idea. What started as a ran…
Images
winner
NFL - Live Content Correspondents
Challenge: The NFL and 32 Clubs had limited resources capturing photos for use on social media on g…
Europe
finalist
NFL Deutschland
The objective of our German initiative was to substantially increase the consumption of the NFL in …
Real Time Response
NFL Draft
The NFL Draft is one of the most celebrated events within the sports world. It’s when young college…
Video
NFL Draft Letters
As one of the rare “helmets-off” events on the league calendar, the NFL Draft is a crucial opportun…
Storytelling
NFL Draft Letters Compilation
The 2025 NFL Draft was the 90th annual meeting of NFL franchises to select newly eligible players. …
Snapchat Discover Story
finalist
NFL Highlights - A New NFL Snapchat Discover Story
The NFL Snapchat rolled out a brand new Discover Story this season, which served as a ground-breaki…
Vertical Video
NFL Honors 2026: Matthew Stafford MVP and MVD
Coinciding with the NFL Honors ceremony, NFL released a social video commending the winner of the 2…
Video Ad, Visual Effects
NFL Pro Bowl takes over Las Vegas: @Johnny_FPV x @NFL
The NFL is full of stars, but only a select few are able to call themselves Pro Bowlers. Fans and p…
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