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NFL Draft Letters Compilation

Entered in Storytelling

Objective

The 2025 NFL Draft was the 90th annual meeting of NFL franchises to select newly eligible players. It took place in Green Bay for the first time.  What began as a social campaign years ago, "Draft Letters" has become an NFL staple series for prospects turned pros on Draft Night.  

Football fans everywhere have come to embrace this tradition as these young players share their emotions just moments after the biggest event of their lives.

Strategy

NFL Draft Letters featured Cameron Ward (Tennessee Titans), Shemar Stewart (Cincinnati Bengals), Ashton Jeanty (Las Vegas Raiders), Jihaad Campbell (Philadelphia Eagles), Mason Graham (Cleveland Browns) Malaki Starks (Baltimore Ravens), Travis Hunter (Jacksonville Jaguars), Tyler Booker (Dallas Cowboys), and many more as these rising stars reacted in real time to surprise letters read from family members back home.  

Results

Draft Letters remains among the most engaging content produced out of the entire NFL Draft campaign, connecting with audiences everywhere, bringing fans closer to the new players joining their team, and showing what the NFL Draft is all about. 

Entrant Company / Organization Name

NFL, NFL

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