THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Facebook Brand Presence
Kingsford Charcoal Fires Up Facebook
Barbecuing over an open flame is the oldest cooking method known to man. At Kingsford, we’re all ab…
Social Media In Real Life
Kingsford Charcoal Summer Solstice Grilling Challenge
On June 20, 2012, Kingsford® Charcoal embarked on a daunting barbecue challenge. The brand set out …
Social Media Manager
Kyle Hoedl
Kyle Hoedl is the Senior Social Media Manager at Viacom International Media Networks (VIMN). In th…
Twitter Campaign, Campaign for Film
finalist
Last Chance Kitchen 2 & Save a Chef
You don’t need to be a foodie to crave Bravo’s hit show Top Chef. In celebration of its season 10,…
Branded YouTube Channel
Last Resort Com Center
To promote the Fall 2012 series premiere of “Last Resort," ABC Network partnered with digital agenc…
Consumer Brand
Launching a Social-Minded Brand, CLEAR SCALP & HAIR THERAPY
Unilever partnered with Weber Shandwick in 2012 to launch a revolutionary line of shampoos and cond…
Best Use of Video
Level Up Choose Your Battle Campaign
To promote the second season of Level Up, Cartoon Network's live action comedy series about high sc…
Viral Campaign
Litzky PR’s “Call Me Maybe" YouTube Recruiting Video
In May 2012, Litzky Public Relations (LPR) was hiring for two entry-level positions. In an effort t…
Campaign for Television, Live Television
finalist
Live TV Social Integration: Telemundo Decision 2012
With 1.295 million social mentions across social networks, Telemundo was the number one Spanish-lan…
Twitter Campaign, Campaign for Television
winner
Live Twitter Feed in a Magazine
For CW’s 2012 Fall Launch, we introduced the first-ever Live Twitter Feed in a Magazine. By adding …
Social Media for News
finalist
Livetweeting the Los Angeles Riots in Real Time
What if Twitter existed in 1992? How would social media help tell the story of Rodney King and the …
Facebook Campaign, Gamification
Lord Somersby's Friendly Challenge
Carlsberg’s premium cider brand, Somersby set out on a mission to create an engaging, share-worthy,…
Promoted on Twitter
winner
Maker's Mark #CocktailParty2012
It’s not about the Democratic Party or the Republican Party. It's about the Cocktail Party. And a p…
Social Media for News
finalist
Making Local News Interactive
The KSL Interactive Team takes news stories on trending topics -- from health to politics to the ec…
Consumer Brand
Maybelline Color Show
Maybelline Color Show is an innovative, user-centric approach to nail polish discovery. Historicall…
Facebook Brand Presence
winner
Maybelline New York Digital Strategy 2012
Maybelline New York is a well renowned brand well loved by women all over the world. Despite a rise…
Social Media In Real Life
Mediabistro
Mediabistro offers its community members news, analysis, and education of traditional, digital, and…
Twitter Hashtag, Social Media for Sports
finalist
Miller Lite Ask An Expert
Fantasy Football players are always looking for a competitive advantage. So we allowed them to twee…
Twitter Hashtag, Social Media for Sports
Miller Lite Brad K #2Tweets
Brad K. was a Twitter celebrity, but NASCAR banned tweeting for the final race of the season. No pr…
Social Media for Sports
finalist
MLB Fan Cave
In its second year, the MLB Fan Cave evolved from a novel idea into a powerful marketing platform f…
Twitter Campaign
MLB Network: Face of MLB competition
Posey. Stanton. Trout. The 2012 season saw young stars emerge across Major League Baseball, challen…
Facebook Brand Presence
Mormon.org
2012 was called the “Mormon Moment" because of high-profile Mormons and Mormon themes appearing in …
Mobile App in a Campaign
MTV EMA Mobile App
The 2012 MTV EMA mobile app offered international music fans a number of “EMAzing" features, includ…
Campaign for Television
MTV EMA Social Media
Social media was totally integral to the 2012 MTV EMA campaign to drive buzz and tune-in. Music fan…
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