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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Facebook Brand Presence
Kingsford Charcoal Fires Up Facebook
Barbecuing over an open flame is the oldest cooking method known to man. At Kingsford, we’re all ab…
Social Media In Real Life
Kingsford Charcoal Summer Solstice Grilling Challenge
On June 20, 2012, Kingsford® Charcoal embarked on a daunting barbecue challenge. The brand set out …
Social Media Manager
Kyle Hoedl
Kyle Hoedl is the Senior Social Media Manager at Viacom International Media Networks (VIMN). In th…
Twitter Campaign, Campaign for Film
finalist
Last Chance Kitchen 2 & Save a Chef
You don’t need to be a foodie to crave Bravo’s hit show Top Chef. In celebration of its season 10,…
Branded YouTube Channel
Last Resort Com Center
To promote the Fall 2012 series premiere of “Last Resort," ABC Network partnered with digital agenc…
Consumer Brand
Launching a Social-Minded Brand, CLEAR SCALP & HAIR THERAPY
Unilever partnered with Weber Shandwick in 2012 to launch a revolutionary line of shampoos and cond…
Best Use of Video
Level Up Choose Your Battle Campaign
To promote the second season of Level Up, Cartoon Network's live action comedy series about high sc…
Viral Campaign
Litzky PR’s “Call Me Maybe" YouTube Recruiting Video
In May 2012, Litzky Public Relations (LPR) was hiring for two entry-level positions. In an effort t…
Campaign for Television, Live Television
finalist
Live TV Social Integration: Telemundo Decision 2012
With 1.295 million social mentions across social networks, Telemundo was the number one Spanish-lan…
Twitter Campaign, Campaign for Television
winner
Live Twitter Feed in a Magazine
For CW’s 2012 Fall Launch, we introduced the first-ever Live Twitter Feed in a Magazine. By adding …
Social Media for News
finalist
Livetweeting the Los Angeles Riots in Real Time
What if Twitter existed in 1992? How would social media help tell the story of Rodney King and the …
Facebook Campaign, Gamification
Lord Somersby's Friendly Challenge
Carlsberg’s premium cider brand, Somersby set out on a mission to create an engaging, share-worthy,…
Promoted on Twitter
winner
Maker's Mark #CocktailParty2012
It’s not about the Democratic Party or the Republican Party. It's about the Cocktail Party. And a p…
Social Media for News
finalist
Making Local News Interactive
The KSL Interactive Team takes news stories on trending topics -- from health to politics to the ec…
Consumer Brand
Maybelline Color Show
Maybelline Color Show is an innovative, user-centric approach to nail polish discovery. Historicall…
Facebook Brand Presence
winner
Maybelline New York Digital Strategy 2012
Maybelline New York is a well renowned brand well loved by women all over the world. Despite a rise…
Social Media In Real Life
Mediabistro
Mediabistro offers its community members news, analysis, and education of traditional, digital, and…
Twitter Hashtag, Social Media for Sports
finalist
Miller Lite Ask An Expert
Fantasy Football players are always looking for a competitive advantage. So we allowed them to twee…
Twitter Hashtag, Social Media for Sports
Miller Lite Brad K #2Tweets
Brad K. was a Twitter celebrity, but NASCAR banned tweeting for the final race of the season. No pr…
Social Media for Sports
finalist
MLB Fan Cave
In its second year, the MLB Fan Cave evolved from a novel idea into a powerful marketing platform f…
Twitter Campaign
MLB Network: Face of MLB competition
Posey. Stanton. Trout. The 2012 season saw young stars emerge across Major League Baseball, challen…
Facebook Brand Presence
Mormon.org
2012 was called the “Mormon Moment" because of high-profile Mormons and Mormon themes appearing in …
Mobile App in a Campaign
MTV EMA Mobile App
The 2012 MTV EMA mobile app offered international music fans a number of “EMAzing" features, includ…
Campaign for Television
MTV EMA Social Media
Social media was totally integral to the 2012 MTV EMA campaign to drive buzz and tune-in. Music fan…
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