THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 11th Annual Shorty Awards

The Daily Show

Winner in Twitter Video

Objectives

As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Twitter connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid response jokes, original videos, memes, GIFs and more.

Strategy and Execution

@TheDailyShow is staffed by producers and writers with a combination of video editing skills and ability to research and uncover archived footage that no other outlet has. Because of these resources, @TheDailyShow is able to break news by unearthing contradictions and hypocrisies, as well as highlighting aspects of a report, speech, or controversy that have gone unnoticed by other outlets.

Results

In 2018, @TheDailyShow garnered over 131 million video views and 9 million total engagement across 1.6K total tweets, making it the most socially engaging show on Twitter in all of late night.

Media

Video for The Daily Show

Entrant Company / Organization Name

The Daily Show, Comedy Central

Links

Entry Credits