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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 7456 entries

LinkedIn
winner
Wells Fargo
Hey, Shorty. In 2014 our LinkedIn mission was very simple: help our followers be better at what the…
Multi-Platform Campaign
finalist
bronze honor
Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
African Americans (AA) are passionate about their history and take great pride in celebrating their…
Humor, Video
finalist
Wendy's Bacon Portabella Melt on Brioche Campaign
How do you get people talking about something they can’t even pronounce? The word “brioche" was …
Comedy Video
finalist
Wendy's Open Call
The goal of this campaign was to drive awareness to the Pretzel Bacon Pub Cheeseburger in a unique …
Food & Beverage
finalist
Wendy's Pretzel Bacon Cheeseburger Love Songs
When Wendy’s launched its new Pretzel Bacon Cheeseburger in test markets, we noticed an enormous vo…
Event & Experiential, Humor
finalist
silver honor
Wendy’s Frosty Fix
Wendy’s iconic Frosty treats are a hallmark of our brand. But in the fast-paced world of quick serv…
Food & Beverage
finalist
audience honor
Wente #MakeTime Campaign
Founded in 1883, Wente Family Estates is the oldest continuously-operated family-owned winery in th…
Contest or Promotion, Earned Media, Single Post or Activation
finalist
Werther's Original Pocket Jeans
Werther's Original was a brand in need of some cultural notoriety to finally break through the earn…
Real Time Response, Emerging Platform
finalist
gold honor
West Elm Zoom Backgrounds
As the Covid-19 pandemic escalated in March 2020, millions of people found themselves turning to a …
Music & Dance
finalist
West Indies Deyah
In the West Indies, cricket is more than a sport. It is a reason for nine island nations to come to…
Education
finalist
gold honor
West Virginia University Social Media
At West Virginia University, our social media accounts are used to engage with current and prospect…
Chatbots
finalist
Western Union Facebook Bot Launch
The overall objective of the Western Union Facebook BOT campaign was to drive awareness and usage o…
Travel & Tourism, Facebook Partnership, Branded Content, Facebook, Facebook Live
finalist
gold honor
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of …
Integrated Campaign, Multi-Platform Campaign, Physical & Digital, Social Good Campaign, Travel & Tourism
winner
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…
Travel, Consumer Brand, Video, Viral Campaign
winner
WestJet Christmas Miracle: Real -Time Giving
At a time of year when flights are at capacity and stress levels run high, Canada’s preferred airli…
Branded Content, Long Form Video, Storytelling
finalist
silver honor
WestJet Christmas Miracle: To give or receive
For the past eight years, WestJet has been surprising and delighting its guests throughout the holi…
Branded Content, Facebook, Facebook Video, Medium-Length Video, Storytelling
finalist
silver honor
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with…
Pets & Animals
finalist
audience honor
Westminster Kennel Club: Road to Westminster 2016
The Westminster Kennel Club Dog Show is an annual event held in New York City featuring thousands o…
Games, Artificial Intelligence
winner
gold honor
Westworld: The Maze
HBO's Westworld tells the story of a Western-themed amusement park inhabited by lifelike robot "ho…
Television, Integrated Campaign, Creative use of Technology
finalist
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworl…
Snapchat
winner
Wet Seal
Wet Seal, a popular teen retailer with 500 brick and mortar stores nationwide and a sizable e-comme…
Contest or Promotion, Travel & Tourism, Integrated Campaign
winner
gold honor
WFH - Work from Hawaii
In 2018, tourism from New York to Hawaii was lagging. In fact, our research found that New Yorkers …
Facebook Advertising
finalist
WGN America "How I Met Your Mother" Facebook Advertising Campaign
Chicago-based TV station WGN America was looking to boost ratings with a younger audience. Although…
Facebook Brand Presence
finalist
WGN America "How I Met Your Mother" Facebook Campaign
Chicago-based TV station WGN America was looking to boost ratings with a younger audience. Although…
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