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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 76 entries

Contest or Promotion, Integration with Live Television
finalist
gold honor
bronze honor
audience honor
DORITOS x SUPER BOWL LVI: FLAMIN' HOT OR NOT LIVE SWEEPSTAKES
A leader in its category and legacy Super Bowl advertiser, DORITOS is no stranger to bold, disrupti…
Contest or Promotion, Multi-Platform Campaign, Physical and Digital Convergence
finalist
gold honor
audience honor
DOUBLER by GOLD RUSH
The Florida Lottery reinvests 97 percent of its revenue back into the state's economy. Its main goa…
Contest or Promotion
finalist
DQ Fall Blizzard Scented Pillow Sweepstakes
How does a brand that’s famous for summer treats stay top of mind during fall? With the trendie…
Auto, Contest or Promotion, TikTok Partnership
finalist
Duet with Chevy
To increase awareness of our EV trucks while remaining authentic to our base, we had to not only me…
Contest or Promotion, Multi-Platform Campaign, Retail & E-Commerce
winner
silver honor
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar…
Contest or Promotion, Integrated Campaign, Physical & Digital
finalist
silver honor
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name compet…
Contest or Promotion
finalist
gold honor
Gordon Ramsay’s Food Stars Dollar Bill AR stunt
For Season 1 of Gordon Ramsay's Food Stars, our objective was to craft a creative marketing campaig…
Contest or Promotion, Data & Insights
finalist
gold honor
bronze honor
Grubhub Special Delivery
THE MOST ANTICIPATED MOMENT IN DELIVERY HISTORY We spent months listening to customers talking a…
Contest or Promotion, Food & Beverage, Humor
finalist
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
Call to Action, Contest or Promotion, Food & Beverage
finalist
gold honor
bronze honor
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Contest or Promotion
finalist
bronze honor
Impractical Jokers Surprise and Delight
Impractical Jokers is truTV's highest rated, and most time-shifted series. truTV knows their young …
Contest or Promotion
finalist
audience honor
In Search of Canada’s first #FrozenPizzaPublicist
Frozen pizza doesn’t have a bad reputation—it has bad PR. For decades, Canadians relegated frozen p…
Contest or Promotion, Financial Services
finalist
Intuit QuickBooks Small Business Big Game
In 2013, Intuit QuickBooks designed a program to empower small businesses and fuel their success wh…
Call to Action, Contest or Promotion
finalist
bronze honor
It Pays To Be Friends With Showtime
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime…
Contest or Promotion, Gamification
finalist
audience honor
It's a Wonderful Lifetime Holiday Games
It comes as no surprise as the holiday season is often referred to as the ‘most wonderful time of t…
Contest or Promotion, Social Good Campaign, Hashtag
finalist
JetBlue's Soar With Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginat…
Contest or Promotion
finalist
bronze honor
Knives Out "Get Your Cut" Gamified Transmedia Experience and Sweepstakes
For Lionsgate’s star-studded murder mystery Knives Out, the challenge was to engage a broad audienc…
Contest or Promotion, Integrated Campaign, NFTs
finalist
audience honor
Laffy Taffy: The Summer of Laffter
For America’s favorite taffy brand, our challenge was simple: drive consideration and sales for Laf…
Contest or Promotion
finalist
bronze honor
Lambeau Leap Day
During a time when the NFL news cycle is typically quiet, Bose saw the perfect opportunity to capit…
Contest or Promotion
finalist
LAY'S National Potato Day Getaway
LAY'S, the iconic potato chip brand, aimed to captivate potato enthusiasts and reinforce the fact t…
Influencer & Celebrity Campaign, Integration with Live Television, Contest or Promotion, Business to Business, Integrated Campaign, Consumer Brand, Mobile Campaign, Media Buying Strategy, Video, Creative use of Technology, News, Retail & E-Commerce, Technology, Television
winner
gold honor
silver honor
bronze honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Contest or Promotion
finalist
bronze honor
Marriott Bonvoy Moments: One Point Drops
Marriott Bonvoy Moments is an incredibly popular program for loyal Marriott Bonvoy members. It prov…
Contest or Promotion
finalist
MEAN GIRLS (2024) | "12 DAYS OF FETCH"
When we announced the new MEAN GIRLS movie for 2024, we knew we wanted to make the holiday season e…
Contest or Promotion, Entertainment, Facebook Partnership, Facebook Live
winner
gold honor
silver honor
bronze honor
audience honor
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Paramount & Mean Girls Broadway were looking for a unique way to engage fans, raise awareness and c…
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