Past Winners & Nominees - The Shorty Awards

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Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Shorty Awards Entries

Financial Services

In 2020, Intuit Turbo had low brand awareness and share of voice in the crowded personal finance space. The brand launched a large-scale social WOM campaign to provoke, amplify and extend consumer conversations via an integrated campaign that was rooted in the consumer insig…

Entertainment, Animations, Music & Dance, TikTok, User-Generated Content

#SavageChallenge

Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became the fan-favorite. That same day, Megan posted a TikTok of herself sporting different outfits that reflected “Savage”’s punchy chorus, “Classy, Bougie, Ratchet.” Initially, the pla…

#ShareInvisibleStories

Inspired by conversations around discrimination, disparity and isolation sparked online by the Black Lives Matter movement and COVID-19, Visible set out to spark and sustain conversations around the invisible, yet powerful, stories that shape our identity. The idea began to take…

Greta Thunberg. Xiuhtezcatl Martinez. Joshua Wong. Ilwad Elman. Kennedy Odede. Nawaal Akram. What do all these people have in common? They are young, they are hopeful, they are driven and they are #SolvingIt. #SolvingIt is a weekly Instagram series that highlights young a…

Real Time Response

#StayingintheTARDIS – Doctor Who’s lockdown initiative and response to COVID-19

At the beginning of the 2020 lockdown in March, no one could have known what was going to happen. The world had gone into lockdown and people were encouraged to stay at home to protect themselves and their families. Doctor Who has often been a source of positivity, escapism and …

Cases of COVID-19 are on the rise. Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing. To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #S…

#StayTheFFHome - Do's and Don'ts

Cases of COVID-19 are on the rise. Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing. To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #S…

Social Good Campaign

#StayTheFFHome Campaign

Cases of COVID-19 are on the rise. Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing. To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #S…

Social Good Campaign

#StopHateForProfit

Facebook has a major problem with hate speech and misinformation. Facebook also earns 90% of its profits from advertising. That’s why in June of 2020, a group of like-minded organizations joined forces to ask major advertisers to “Stop Hate For Profit” and boycott Facebook adver…

Non-Profit, Social Good Campaign

#StopHateForProfit

"Stop Hate For Profit" had a simple goal: send a message that Facebook must stop valuing profits over racism, antisemitism and all forms of hate. The campaign was a response to Facebook’s long history of allowing racist, violent, antisemitic, and verifiably false content to run …

#TexansHelpingTexans

H-E-B was facing down a global pandemic in early March and April. They knew, as a corporate citizen, that their role was much more than a grocery store - H-E-B has been a cornerstone of Texas culture since 1905 when they opened their first grocery store. It was too early to k…

#ThisIsBliss: Collab | Movers + Shakers | Bliss

After some initial success on TikTok, beauty brand Bliss was ready to do something big on the platform. This is exactly what they did for the launch of their new product line, Clear Genius. Clear Genius is a product line that focuses on skin problems. TikTok has been recognized …

Food & Beverage, User-Generated Content

In 2020, Thomas’ commemorated 140 years since their very first Nooks & Crannies English Muffin. After a decline in bread sales in 2019, our challenge was to honor the past, solidify Thomas’ place in modern kitchens, and gather a new, younger generation of followers along the way…

Education, Local Campaign, Multi-Platform Campaign

#VictoryPages: Social Media History

In Russia, Victory Day is among the most remarkable dates. Almost every family had ancestors who fought in the war. But the younger people are losing connection with this part of history. That's why we decided to give young Russians a chance to express themselves in digital art …

#VictoryPages: WWII Stills In Motion

In 2019, the last Soviet war correspondent who shot World War II on film died. Great frontline cameramen are leaving, but their work has gone down in history forever. Through the lense of their photo and movie cameras, we can see the events today the way they saw them then. D…

Integrated Campaign

#VOMO: Vote or Miss Out

The 2020 election season was unprecedented and it was more important than ever to ensure that the American people had the necessary information and incentive to vote. In 2016, the election was decided by 100,000 votes (less than the total number of people who attended Coachella)…

LGBTQ Community Engagement

After four years of White House attacks on the LGBTQ+ community, Equality Illinois and Hauswirth/Co decided to put power back into the hands of Illinois’ 508,000-strong LGBTQ+ community and allied coalitions to ensure that their voices were heard at the ballot boxes and thereby …

#VotingAccessSavesLives

Brady is one of our nation’s oldest and boldest gun violence prevention organizations. Our namesakes, Jim and Sarah Brady, fought tirelessly to pass the Brady Bill, which established the Brady Background Check System for gun sales. While it may seem odd to see Brady, an organiza…

Twitter Partnership, Twitter

#WatchWithTheAcademy

In an effort to bring filmmakers and fans together during the pandemic, the Academy began "Watch with the Academy" - a series of Twitter watch parties where the cast and crew of each film live tweeted comments and stories from the making of the film. #WatchWithTheAcademy

Micro-Influencer Strategy

#WeStandTogether - Amplifying Our Strong Pride(ful) Voices

Bigo Live broadcaster Code.Beau is a charismatic multimedia creator with a passion for amplifying underrepresented voices. Those tuning in to watch him live can always count on seeing his iconic ear-to-ear grin and playful chatter, complimented by his hot takes on the ‘latest.’ …

Multi-Platform Campaign

The overall goal of the #WhatWeDoNext campaign was to put the spotlight on brilliant, inspiring Gen Z minds from diverse backgrounds who are building a better future through connected technology. Gen Z is often negatively stereotyped as screen-obsessed, self-serving, superficial…

Mobile Campaign, TikTok

2020 Billboard Music Awards TikTok Vote

For decades, the Billboard Music Awards (BBMA) has recognized and honored music’s most popular artists of the year. Though the majority of the show’s awards are determined based on charts and performance data, a few exceptions are made for fan-voted awards. These awards celebra…

2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter

With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio had to reimagine a way to connect them with their favorite country stars like never before. iHeartRadio decided to embrace new technology and partner with the digital agency, Alive…

2020 iHeartRadio Jingle Ball Movie Posters

Two major holiday season staples had to face COVID-19 head-on: Highly anticipated movie releases and the iconic iHeartRadio Jingle Ball at Madison Square Garden. Unable to rely on the usual buzz and thrill that is found in a packed Madison Square Garden, iHeartRadio needed to fi…

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