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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 6696 entries

Facebook Campaign, Financial Services
finalist
PNC Neighborhood Wishlist
Attitudes towards banks are at an all time low. Why would anyone “like" one on Facebook? To give pe…
GIFs
finalist
PNC x Chicago Bears GIFs
Ahead of the 2020 NFL season, it was clear that the fan experience was going to look much different…
Celebrity Campaign
finalist
Pocket Like It's Hot
We needed to capture the hearts and stomachs of college age males across the U.S. The answer was to…
Food & Beverage, Multi-Platform Campaign, Emerging Platform
finalist
gold honor
bronze honor
audience honor
Pockets 4 Bits: Gamer Snacks Level Up
Hot PocketsⓇ is a 40-year-old brand with wide recognition. During those four decades, the brand has…
Mobile Campaign
winner
POCKY ALL TASTES COVERED
Glico Philippines wanted to create a social media campaign during the first quarter of 2022 that hi…
Business to Business, Financial Services, Creative use of Technology
winner
gold honor
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 2…
Location-Based Experience
finalist
Poké Palooza
It's no secret that Pokémon Go quickly became a global phenomenon after its release in early Jul…
Real Time Response
finalist
gold honor
Pokémaster | "Catch Em All"
When Pokémon Go hit the grid, its effect rippled across the globe creating a challenge for hopeful …
Augmented Reality, User-Generated Content
finalist
gold honor
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
Extended Reality, Gaming, Immersive, Live Events
winner
gold honor
silver honor
bronze honor
Pokémon GO - Ultra Beast Arrival
In the summer of 2022, Pokémon GO players—or “Trainers”—noticed mysterious sightings of Pokémon thr…
Global Campaign, Globalization, Regional Campaign
winner
audience honor
Pokémon GO - Vivillon Launch
Since its launch in 2016, the mobile game Pokémon GO has encouraged people to set off on real-world…
UX/UI
winner
Poland Spring Origin Website
With year 2 media of Poland Spring Origin launching in 2020, we were tasked to review the brand lan…
Brand Awareness Campaign, Instagram Partnership, TikTok Presence
finalist
PONLE PORK!
Our client, National Pork Board (NPB), leads as a catalyst and connector to add value and build tru…
Emojis
finalist
Poop Pants
For years, Call of Duty fans have been asking for a remaster of one game in the franchise over any …
Online Community
finalist
POP UP SCHHHHOP
In 2019, pop-up stores from brands across the consumer spectrum had become both ubiquitous, yet als…
Social Good Campaign, Social Media Tool, Creative use of Technology
winner
audience honor
Pop Your Bubble: The Anti-Algorithm
In 2017, America was deeply divided. Social media was supposed to be connecting us, but many people…
Integrated Campaign
finalist
gold honor
Pop-Tarts: We Fixed The Pretzel
Pop-Tarts are known for their iconic sweet flavors like frosted strawberry and brown sugar cinnamon…
Entertainment, YouTube Presence
finalist
Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack
Build the most fan-friendly and engaging YouTube channel for movie lovers around the world to reliv…
Restaurants
winner
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Real Time Response
finalist
gold honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Food & Beverage
finalist
gold honor
audience honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Food & Beverage
finalist
Popeyes Marinating Machine
Popeyes chicken is delicious–this is a fact. But few know it's because they marinate their chicken …
Brand Identity, Branded Series, Business to Business, Integrated Campaign
finalist
bronze honor
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
Location-Based Experience
finalist
POPSUGAR's Play/Ground
POPSUGAR’s annual Play/Ground tentpole returned to NYC’s Pier 94 for its second year on June 22 and…
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