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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Travel & Tourism, Live Streaming Video, Snapchat, Storytelling, Creative use of Technology
finalist
silver honor
SeekDeeper
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven …
TikTok Presence
winner
Seeker on Tik Tok
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, December 2019]. Seeker explains …
Branded Podcast
finalist
Segment - Fixed That For You (FTFY)
Fixed That For You (FTFY for short) is an original podcast from Segment about solving challenging p…
Call to Action
finalist
SEINFELD Festivus Petition
Since the airing of the Seinfeld episode ”The Strike” on December 18th, 1997, Festivus has earned i…
Multi-Platform Campaign
finalist
gold honor
audience honor
Seinfeld: 30 Years
Without the fans, Seinfeld wouldn’t be one of the most beloved and iconic shows of all time. So for…
Multi-Platform Partnership
finalist
silver honor
audience honor
Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it i…
Branded Podcast
finalist
Self questioning technology
Technology is more and more present in our everyday lives. It can be dangerous or it can be very he…
Insights & Trends, Paid & Amplification
finalist
Self-Employed
Our main objective for this campaign was to assess the feasibility of creating bespoke TikTok conte…
Public Service Announcement
finalist
audience honor
Self-Reflect Before You Self-Check
Today’s grocery chains are making record profits, and as minimum wage rises, those same chains are …
Entertainment, Photography and Graphics, Emerging Platform
finalist
bronze honor
Selfie Induced Horror
For the release of the film THE GALLOWS, Warner Bros wanted to gain attention and engagement from …
Launch Campaign, Organic Promotion
finalist
gold honor
Semi-Well-Adjusted Book Launch
Multi-disciplinary entertainer and founder Alyson Stoner was preparing to release their debut memoi…
Comedy Video
winner
Sending 2020 a Big F*%$ You ...for a Cause!
We at Public Inc. always wrap up the year a little differently. Instead of giving out a corporate h…
Television, LGBTQ Community Engagement, Multicultural Community Engagement, Real Time Response, Facebook
winner
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowsk…
Documentary, Pharma & Healthcare
winner
Sensory Overload
For the estimated 1 in 4 people with sensory needs, which include sensitivities to sounds, lights, …
Brand Partnership, Event & Experiential, Fashion & Beauty, Integrated Campaign
finalist
Sephora x Lyft: Shipped To Beauty
Beauty is inherently tactile. Any beauty lover can tell you about when they first found their holy …
Event & Experiential, Extended Reality, Immersive
finalist
gold honor
SEPHORiA: House of Beauty
THE ASK  Transform Sephora’s biggest beauty event of the year – SEPHORiA – into a hybrid experie…
Brand Awareness Campaign, Brand Partnership, Earned Media, Multi-Platform Partnership, Real Time Response, Single Post or Activation, Storytelling, Wine, Beer & Spirits
finalist
bronze honor
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Real Estate
finalist
SERHANT. Editorial
At SERHANT. Studios, we believe luxury real estate deserves the same artistic and editorial storyte…
Real Estate
winner
SERHANT. Signature Content Suite
SERHANT. Signature is our Private Client division for buyers and sellers in the $10M+ bracket, prov…
Real Estate
winner
audience honor
SERHANT. Studios Property Tours
The COVID-19 pandemic limited in-person property tours and open houses, forever shifting the homebu…
Financial Services, Humor, On a Shoestring, Single Post or Activation
finalist
bronze honor
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
TikTok Presence
finalist
Sesame Street on TikTok
TikTok drives and defines internet culture, so our goal on the platform was to build and reinforce …
Vertical Video
finalist
Sesame Street Vertical Originals
TikTok and Instagram are Sesame Street’s fastest growing channels, and our strategy on both platfor…
Chatbots
finalist
bronze honor
audience honor
Sésamo Chatbot for Families on the Go
In Peru, Venezuelan children who migrated to the country lack access to educational content that su…
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