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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 7456 entries

Contest or Promotion, Consumer Electronics, Vine
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Influencer & Celebrity Campaign, Contest or Promotion, Consumer Brand, Vine
finalist
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
Micro-Influencer Strategy, Paid & Amplification
winner
audience honor
JBL Campus: A Year Heard Through College Voices
The most powerful influence doesn’t feel like advertising — it feels like shared recognition. JBL s…
Contest or Promotion, Retail & E-Commerce, Technology, Location-Based Experience, Multi-Platform Campaign, YouTube
finalist
audience honor
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and…
Event & Experiential
finalist
JBL Fest - Dare To Vegas
JBL Fest created culture-making moments that brought its Dare To brand position to life. After a 2 …
Earned Media
finalist
JBL X 100 Thieves
Gamers seek authentic voices and turn to trusted influencers and experts for product recommendation…
Multi-Platform Partnership, Organic Promotion
finalist
JBL x Benson Boone -- Undeniably Original
Magic happens when undeniable originals align. Benson Boone’s meteoric rise has followed no traditi…
Consumer Brand, Copywriting, GEO (Generative Engine Optimization), SEO & SEM, Storytelling
finalist
gold honor
audience honor
JBL: Showing Up Loud in AI Search
Search is no longer confined to the search bar. It’s everywhere. Large language models. Socia…
Earned Media, Event & Experiential
finalist
gold honor
JBL's Power Partnerships at SXSW Grab Gen Z Attention
JBL arrived at SXSW 2025 with a clear ambition: turn music discovery into shared experience — and u…
Paid & Amplification, Technology
winner
silver honor
JBLiens Ear-n-vasion
The earbud category has long been dominated by the default incumbent and their always (only) white …
Branded Content, Event & Experiential, Facebook Partnership, Live Video, Retail & E-Commerce
finalist
bronze honor
audience honor
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …
Innovative Media Buying Strategy
finalist
audience honor
JCPenney Holiday GiftBot
The holidays are overwhelming enough without the added stress and confusion over finding the perfec…
Community Management, Real Time Response, Single Post or Activation
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Instagram, Home & Decor
finalist
JCPenney's A+ Instagram Guide for Back-to-School
JCPenney wanted to authentically engage college-bound students on social media during the back-to-s…
Auto
finalist
Jeep Cherokee "Billy Goes To The River"
The mid-size SUV segment dominates the U.S. market because it hits the sweet spot for families: saf…
Auto, Humor
winner
Jeep Grand Wagoneer "Family SUV"
Parents perceived Jeep as rugged and adventurous, not roomy or refined. Despite the Grand Wagoneer’…
Auto, Extended Reality, Immersive
finalist
silver honor
bronze honor
Jeep Grill Scan
Jeep is more than its SUV’s. It’s a lifestyle. It’s about adventure, getting out there and living l…
Snapchat Filter/Lens
finalist
audience honor
Jeep Hair, Don't Care
-Take Jeep 4x4 Day to The Next Level.-The task was to activate 4x4 Day (April 4th) on social media …
Event & Experiential
finalist
Jeep Recon Reveal
Tasked with driving hands-on engagement with the Jeep Recon, AEON Point designed an immersive world…
Auto, Organic Promotion, Emojis
winner
gold honor
Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. …
Snapchat Partnership
finalist
Jeff Mauro Takes Over Food Network’s Discover Platform
Snapchat has allowed Food Network to continue using its wide array of culinary talent to reach new …
Facebook Presence
finalist
Jellysmack's Beauty Studio for Best Use of Facebook
Beauty Studio, the unconventional beauty channel's objective is to bring beauty to everyone through…
Sports, Facebook Presence
finalist
Jellysmack’s “Oh My Goal” Scores Big Worldwide
Establish a hyper-engaged global community of soccer lovers on Facebook by creating original soccer…
Multi-Platform Partnership
finalist
bronze honor
Jeni's × Dolly Parton, Strawberry Pretzel Pie
Industry insiders, food critics, and connoisseurs have long considered Jeni’s the gold standard of …
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