THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

18th Annual Shorty Awards Winners

Campaign

Brand Awareness Campaign

The Muppets 70th Anniversary Celebration
The Walt Disney Company
Winner Miracle-Gro Full Bush Summer
MARTIN*, Scotts Miracle-Gro
Gold SuperAwesome x Paramount: How 'The SpongeBob Movie' Became a Cross-Game Adventure for Gen Alpha
SuperAwesome, in partnership with Gamefam and Spark Foundry, Paramount Pictures
Audience Honor, Silver Pete Davidson, Official Boyfriend of Reformation
Reformation
Bronze

Foreign Language Campaign

Immigration TV
Julio Oyhanarte
Winner, Audience Honor Boah, Bahn!
wtf GmbH, Deutsche Bahn AG
Gold "Israelis and Iranians Stand Together" Campaign
Builders of the Middle East
Silver

Integrated Campaign

Sydney’s Bathwater Bliss for Dr. Squatch
Dr. Squatch
Winner Corona: Beach 100
WINK, AB InBev
Gold Late Checkout: A Ritz-Carlton Story Chapter II
The Ritz-Carlton
Silver The White Lotus Season 3 Integrated Campaign
HBO Max
Bronze Frigidaire Gallery Range with Stone-Baked Pizza Mode Launch
Ruder Finn, Electrolux
Audience Honor

Local Campaign

See the Sublemonal
broadhead., Sunkist
Winner Chamchamal Floods: From Broadcast to Boots on the Ground
AVA Media
Gold Song for Charlie: Community-Led Fentanyl Prevention in California
XOMAD, Song for Charlie
Audience Honor, Silver Everand’s Read Every Which Way Campaign
Everand
Bronze

Multicultural Campaign

Bad Bunny "Una Más" Amazon Music Livestream
Amazon Music
Winner HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song
HBO Max
Gold NO CHOICE
United Nations Population Fund
Silver Immigration TV
Julio Oyhanarte
Audience Honor, Bronze

Social Good Campaign

#WeRideTogether Presents: Out of Bounds
#WeRideTogether
Winner Brought to You by the First Amendment
LUDWIG+
Gold Nipsey Hussle x Metro: The Marathon Continues
LA Metro
Silver Take Back Sports
ESPN
Bronze 46,000 Crisis Interventions in 8 Months: Scaling Mental Health Support When America Needs It Most
NoGood, Child Mind Institute
Audience Honor

Campaign by Diverse-Owned Businesses

ONE Musicfest: The “Family Reunion” That Became a Year-Round Cultural Channel
We Thrive Media, ONE Musicfest
Winner 2025 National Fried Chicken Festival presented by Raising Cane's
Spears Group, National Fried Chicken Festival presented by Raising Cane's
Audience Honor

Global Campaign

194구
Hunter & Gale, starpower, Tequila Don Julio
Winner HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song
HBO Max
Gold Late Checkout: A Ritz-Carlton Story Chapter II
The Ritz-Carlton
Silver Genshin x Duolingo
Genshin Impact
Bronze Baby Shark 10th Anniversary Global Campaign
The Pinkfong Company
Audience Honor

Launch Campaign

FX's The Lowdown: Ethan is Everywhere
FX Networks
Winner Semi-Well-Adjusted Book Launch
Crispy Chicken, Alyson Stoner
Gold FX's The Beauty - Social Campaign
FX Networks
Silver Gemini Live Launch Campaign
1000heads, Google Pixel
Bronze LANÇAMENTO A FAZENDA 17
RECORD
Audience Honor

Multi-Platform Campaign

Eat Your Words
Edelman, Hellmann's
Winner Black Mirror x TCKR Systems
MAKE IT SOCIAL, Netflix
Gold color e.l.f.nalysis
Movement Strategy, e.l.f. Cosmetics
Silver Agua de Kefir X Nicolandria
GT's Living Foods and Agua de Kefir
Audience Honor, Bronze

Rebrand Campaign

Elder Millennial Ft. Iliza Shlesinger
Bliss
Winner Nat Geo History
National Geographic, National Geographic
Audience Honor

Content and Media

Blog & Micro-blog

Science of Health Blog
University Hospitals, Cleveland
Winner, Audience Honor

Branded Content

Bestsmeller
Edelman, Hellmann's
Winner Converse Hoops - SHAI 001 Launch
Day One Agency, Converse
Gold W PRESENTS: The Retreat
W Hotels, Marriott International
Silver Slurpee® Day 2025: The Slurpee® Tongue-Too Takeover
7-Eleven, Inc., 7-Eleven
Bronze Made With Lenovo Yoga
IFP, Lenovo
Audience Honor

Contest or Promotion

Draft Kraft
The Kitchen North America, Kraft Mac & Cheese
Winner Tatted Like A Chipotle Bag
Day One Agency, Chipotle Mexican Grill
Gold Borden Cheese Swatch Book
FINN Partners, Borden Cheese
Silver The Lowe’s Bucket That Broke The (Black Friday) Internet
Lowe's
Bronze The Farm Rich Mozzarella Stick Scarf
EP+Co., Farm Rich
Audience Honor

Email & Newsletter

Endless Urgency with Mike Nellis
Endless Urgency
Winner The Business of Creativity Newsletter
The Business of Creativity, part of Whalar Group
Audience Honor

Meme, GIF, & Emojis

Hey Chicago, He’s a White Sox Fan
Chicago White Sox
Winner The Re-Rebrand
HBO Max, Razorfish
Gold Pingu: The Noot Noot Phenomenon
NinetyEight, Mattel
Silver W Hotels "Cheeky Text"
W Hotels, Marriott International
Bronze Swooon Instagram on 'The Summer I Turned Pretty': Engaging with Television Through Meme-ing
Swooon
Audience Honor

Single Post or Activation

Final Destination: 4DX Death Chair
Loop, Warner Bros.
Winner Miracle-Gro Full Bush Summer
MARTIN*, Scotts Miracle-Gro
Gold IKEA x Severance Inspired Responsive Post
IKEA
Audience Honor, Silver Owning the Moment: Leadership in the Age of Virality
Houston Texans
Bronze

User-Generated Content

The Unfinished Film
Adobe
Winner Dare to Dream: Empowering the Next Generation of Entrepreneurs
Stan
Gold Loco AI
INNOCEAN USA, El Pollo Loco
Silver Cinemark Builds on Bring Your Own Bucket with the Lowe’s Blue Bucket
Lowe's & Cinemark
Bronze Owner Community UGC
Davis Elen Advertising, Toyota
Audience Honor

Brand Voice

Lobos 1707 'UnDomesticate'
Hudson Rouge, A VML Company, Lobos 1707
Winner How Casey’s Connected With Gen-Z Through Absurdism & Content Chaos
Acadia, Casey's
Audience Honor, Gold California Post: Betting the House on Bold Conviction
Code and Theory, California Post
Silver Branch Yarderman
Cramer-Krasselt, ECHO Outdoor Power Equipment
Bronze

Branded Series

Minnie’s Daily Routines
The Walt Disney Company
Winner Home for the Pawlidays
PetSmart Charities
Gold Celebrity Substitute
Amazon
Silver Boah, Bahn!
wtf GmbH, Deutsche Bahn AG
Bronze Made With Lenovo Yoga
IFP, Lenovo
Audience Honor

Copywriting

The Penguin
MOCEAN, HBO Max Marketing Team
Winner White Claw Holiday Roast
VCCP, White Claw
Gold The Business of Creativity Newsletter
The Business of Creativity, part of Whalar Group
Silver Miracle-Gro Full Bush Summer
MARTIN*, Scotts Miracle-Gro
Audience Honor, Bronze

Episodic

The Ick
American Picture Company
Winner Celebrity Substitute
Amazon
Gold InStyle's "The Intern" Series
InStyle
Silver LIV Golf’s The Duels: Season 1
Summit House, LIV Golf
Audience Honor, Bronze

Micro-Site

White Claw Holiday Roast
VCCP, White Claw
Winner color e.l.f.nalysis
Movement Strategy, e.l.f. Cosmetics
Audience Honor, Gold Black Mirror x TCKR Systems
MAKE IT SOCIAL, Netflix
Silver Grindr UNWRAPPED 2025
Sling & Stone, Grindr
Bronze

Use of Viral Content

Better in Denim
Invisible Dynamics, Gap
Winner e.l.f. Cosmetics - Halo Gloss
Movers+Shakers, e.l.f. Cosmetics
Gold The Dr Pepper Jingle
Deutsch, Dr Pepper
Silver The Book Is Too Good Campaign
Diana Petrova
Audience Honor, Bronze

Creator & Influencer Partnerships

Instagram Partnership

White Claw No Bail Bondsman
VCCP, White Claw
Winner Jägermeister 90th Birthday Celebration
GLOW Interactive, Jägermeister
Gold October 3 Gets the Showgirl Treatment
United Airlines
Silver Xfinity Brings Frankenstein Alive IRL
Carmichael Lynch, Xfinity
Audience Honor, Bronze

Other Platform Partnership

Audible's "What Could Go Wrong?": A Look into Human-AI Collaboration
Dexerto, Audible
Winner DC Inauguration Blitz
Rival, Tumblr
Audience Honor, Gold Legion Live
Lenovo Legion
Silver Adidas x Reddit Hailey Van Lith AMA
KarmaLab (at Reddit), Adidas
Bronze

Multi-Platform Partnership

Kitchen Confessions
The Food Group, Unilever Food Solutions
Winner October 3 Gets the Showgirl Treatment
United Airlines
Gold Collectively, Popsicle x Jake Shane “Popsicle Reveal”
Collectively, The Magnum Ice Cream Company
Silver Croissant Clutch on the Red Carpet
Digitas, Panera
Bronze Agua de Kefir X Nicolandria
GT's Living Foods and Agua de Kefir
Audience Honor

TikTok Partnership

NOW YOU SEE ME: NOW YOU DON’T - MAKING MAGIC HAPPEN WITH ZACH KING
Think Jam, Lionsgate
Winner Ides of March
McKinney, Little Caesars
Audience Honor, Gold Let the Creators Lead: Chili’s Triple Dipper Campaign Powered by Real-Life Social Stories
Influencer, Chili’s Grill & Bar
Silver

YouTube Partnership

Rewriting Tournament Golf for YouTube
Summit House, LIV Golf
Winner, Audience Honor The Great American Golf Adventure
Portal A, GMC
Gold The IONIQ 9 Escape Garage
INNOCEAN USA, Hyundai Motor America
Silver The Creator Infomercial: A Better Deal
Unreasonable Studios, Verizon
Bronze

Design

Animation

Genshin x Duolingo
Genshin Impact
Winner Human Nature
Coinbase Creative Studio
Gold Check, Mate
McKinney, Voices of Alzheimer’s
Audience Honor, Silver Hank Hill on This Past Weekend with Theo Von
Hulu Originals
Bronze

Audio & Music

NMDP PSA - Know your NMPDs
Tombras, NMDP
Winner Xfinity x Lil Dicky - Boom, Boom, Boom
Carmichael Lynch, Xfinity
Audience Honor, Gold

Brand Redesign

The Bar
Critical Mass, Diageo
Winner Brand Identity Refresh
Colle McVoy, La-Z-Boy Incorporated
Gold Product Marketing Design System
Critical Mass, BNY
Silver GoFundMe Brand ReDesign
GoFundMe
Bronze The Evolution of EA: from gaming legacy to entertainment leader
Instrument, Electronic Arts
Audience Honor

Graphic Art

The Bad Guys 2 - Mr. Shark Week
Home Brew Agency, Universal Pictures
Winner, Audience Honor

Website/App

Google Language Explorer
Hook, Google Research
Winner Verity : Using AI to Rebuild Trust in News | Empowering Journalists, Not Replacing Them
Improve the News Foundation
Gold TIME: Reinventing a 102-Year Icon for the Modern Attention Economy
Code and Theory, TIME
Silver A More Intuitive ŌURA App
Instrument, ŌURA
Bronze NFL: No Guessing, Just Game
Code and Theory, NFL
Audience Honor

Art Direction

See the Sublemonal
broadhead., Sunkist
Winner Taco Bellt
72andSunny, Venmo | PayPal
Gold Listen to the Whales
Critical Mass, Project CETI
Silver Ambition
Robinhood Markets, Inc.
Bronze Barbie Dream Search
Polycount, Mattel
Audience Honor

Brand Identity

Archer Packaging Redesign
AMP Agency, Archer
Winner, Audience Honor

Generative AI

RazorpayX : Trial of the Century
RazorpayX Payroll
Winner SCORES Network: Leveraging AI, Sport and Poetry to Transform Youth Lives
Code and Theory, SCORES Network
Gold Call Gronk on the Guacline
270B, Avocados From Mexico
Audience Honor, Silver Razorpay : The Fleece India Company
Razorpay
Bronze

Images

St. Regis Hotels & Resorts - Tony Kelly Fine Art Images
St. Regis Hotels & Resorts
Winner, Audience Honor

Industry

Auto

Ford Racing and Red Bull Racing: 2026 Launch
Imagination, Ford Racing
Winner Brock Purdy Chat Bot- Northern CA Toyota Dealers
H/L, Northern California Toyota Dealers Association
Gold Shaped by Hope: The Story of “Azul”
BPCM, Volkswagen of America, Inc
Audience Honor, Silver Ram Trucks - Smells Powerful
Razorfish, Stellantis / Ram
Bronze

Consumer Brand

The 58 Year Old Freshman
MARTIN*, Opella - Aspercreme
Winner Snooze Insurance
Golin, Grubhub
Gold Miracle-Gro Full Bush Summer
MARTIN*, Scotts Miracle-Gro
Audience Honor, Silver The So Fresh So Clean Washing Machine
Whirlpool
Bronze

Entertainment

Paramount+’s The Lodge 2025
15|40 Productions, Paramount+
Winner NEON x Together Talent Content
Flighthouse Media, NEON
Gold How Live Nation Fans Became Artist Champions Through the Pulse Advocacy Program
1000heads, Live Nation
Silver Bachelor in Paradise x Sony "I Know What You Did Last Summer"
Disney CreativeWorks, Sony
Bronze Carrie Underwood: Idol to Icon
Carrie Underwood: Idol to Icon
Audience Honor

Financial Services

Razorpay : Save The Cards
Razorpay
Winner RazorpayX : Trial of the Century
RazorpayX Payroll
Gold Life, Love, & Finances
Heart & Soul Marketing, FMS Bank
Silver REVOLT's Overtime Hustle presented by Ally (Season 2)
Six Zeros (REVOLT), Ally Financial
Bronze Ally Financial - Cuentas Claras (Our Two Cents)
TelevisaUnivision, Ally Financial
Audience Honor

Food & Beverage

Kraft Mac & Cheese Apple Pie
The Kitchen North America, Kraft Heinz
Winner Tatted Like A Chipotle Bag
Day One Agency, Chipotle Mexican Grill
Gold Heir Richie
The Kitchen North America, Ore-Ida, Kraft Heinz
Silver Dr Pepper Blackberry presents: Sounds of Succulence
Deutsch, Dr Pepper
Bronze Agua de Kefir X Nicolandria
GT's Living Foods and Agua de Kefir
Audience Honor

Government & Politics

Gavin Newsom
LaMont Digital, Gavin Newsom
Winner Jasmine for Texas - "New Star"
The Adwell Group, Jasmine for Texas
Gold Yes on 50
LaMont Digital, Yes on 50
Audience Honor, Silver "Break a Mindless Habit"
Copacino Fujikado, Sound Transit
Bronze

Insurance

"Plan Well, Play Well"
Copacino Fujikado, Symetra Life Insurance Company
Winner What do you do?
Delta Dental
Audience Honor, Gold

News & Media

TIME: Reinventing a 102-Year Icon for the Modern Attention Economy
Code and Theory, TIME
Winner, Audience Honor Morning Brew
Morning Brew Inc.
Gold California Post: Betting the House on Bold Conviction
Code and Theory, California Post
Silver Deutsche Welle JaafarTalk: Free but never freed - A Syrian Mother’s survival in a life of loss
Deutsche Welle - JaafarTalk
Bronze

Pets & Animals

Building a Global Rescue Community Through Long Form Storytelling
The Golden Kobe Family
Winner The Chewy Claus Wish-A-Thon
We Are Social North America, Chewy
Audience Honor

Real Estate

Get Golden Home
Camp + King, REMAX
Winner "My Dear GPT"
Gotham Group USA, Latitude
Audience Honor

Retail & E-Commerce

Better in Denim
Invisible Dynamics, Gap
Winner “Love the Way You Look” by Men’s Wearhouse and Party Land
Party Land, Men's Wearhouse
Gold One Strange Target Run [Stranger Things 5 x Target Partnership]
Target
Silver The New Weekday: Redefining Fashion Through Creator-Led Storytelling
The Shelf, Inc., H&M / Weekday
Audience Honor

Sports

The 58 Year Old Freshman
MARTIN*, Opella - Aspercreme
Winner Seattle Seahawks Schedule Release Video
Seattle Seahawks
Gold Inside the Ropes at The Duels
Summit House, LIV Golf
Silver It's Not ChatGPT, It's ChuckGPT
FanDuel
Bronze NFL: No Guessing, Just Game
Code and Theory, NFL
Audience Honor

Television

King of the Hill Social Media Campaign
Hulu Originals
Winner Walking With Dinosaurs II
BBC Studios Creative, BBC Studios
Gold Prime Video’s The Summer I Turned Pretty: Building a Cultural Sendoff Through Social
Saylor, Prime Video
Audience Honor, Silver Abbott Elementary Season 5 Social Campaign
ABC
Bronze

Wine, Beer & Spirits

Corona: Beach 100
WINK, AB InBev
Winner "Thermal Buzz" by Garage Beer
Garage Beer
Audience Honor, Gold White Claw Holiday Roast
VCCP, White Claw
Silver Somersby #TimeOutFromTheBullshit Social Entertainment Series
We Are Social, Somersby
Bronze

Business to Business

Max Needs Help
luquire, luquire
Winner Microsoft: Yours to Build
Code and Theory, Microsoft
Audience Honor, Gold Amazon Ads: Matches Are Made With Amazon Ads
Code and Theory, Amazon Ads
Silver AI Guy: Own Your Narrative
neuemotion, Webflow
Bronze

Education

Immigration TV
Julio Oyhanarte
Winner, Audience Honor Dr. Seuss Enterprises - Little Dot Studios
Dr. Seuss Enterprises
Gold University of New Haven: “Paw-tnership” with Doug the Pug
University of New Haven
Silver Full Roster, No Rest
Avalaunch Media, The Piano Place
Bronze

Fashion & Beauty

Billie’s Scratch and Sniff Campaign
Billie
Winner e.l.f. Cosmetics - Halo Gloss
Movers+Shakers, e.l.f. Cosmetics
Gold MAC x Doja Cat Eat the MTV VMAs
MAC Cosmetics
Silver color e.l.f.nalysis
Movement Strategy, e.l.f. Cosmetics
Audience Honor, Bronze

Fitness, Health, & Wellness

The 58 Year Old Freshman
MARTIN*, Opella - Aspercreme
Winner Nature Made: Care Everywhere
1000heads New York, Nature Made
Gold Saying BITE ME to industry norms with TRUBAR
Acadia, TRUBAR
Audience Honor, Silver

Gaming

Call of Duty: Black Ops 7 - The Guild
Mutiny, 72andSunny, Activision Call of Duty
Winner Genshin x Duolingo
Genshin Impact
Gold Manchester City StickerBook Challenge
Manchester City FC
Silver Spotify x The Game Awards - 1st Edition
Spotify
Audience Honor

Hospitality

Late Checkout: A Ritz-Carlton Story Chapter II
The Ritz-Carlton
Winner "I AM THE LUXURY COLLECTION" GLOBAL BRAND CAMPAIGN
THE LUXURY COLLECTION
Audience Honor

Live Events

LA Phil × Coachella: Debut in the Desert
LA Phil
Winner Robinhood - Product Launches Built for the Big Screen
Kettle, Robinhood
Gold Fabric & Kleenex: Reframing Tissues for Gen Z with Mr Doodle Design Cubes
Fabric Social, Kimberly-Clark
Silver Soundstorm: Building the City of Beats
The Media Nanny, MDLBEAST
Bronze Tidal Rave Festival 2025
EchoHouse, Tidal Rave Festival
Audience Honor

Non-Profit

Military Appreciation Month 2025
Call of Duty Endwoment
Winner NO CHOICE
United Nations Population Fund
Gold Brought to You by the First Amendment
LUDWIG+
Audience Honor, Silver Inspira Health: Jersey Generations
Inspira Health
Bronze

Pharma & Healthcare

Sensory Overload
Publicis LeOne & Vox Creative, Haleon
Winner Cologuard: Screen!
Blue Hour Studios, Cologuard
Audience Honor, Gold Merz Aesthetics Instagram
Merz Aesthetics
Silver Clearing the Confusion: Health Insurance Explained
Cigna Healthcare
Bronze

Restaurants

Chili’s Scranton Branch: Where Fiction Became Fan Reality
Edelman, Chili’s Grill & Bar
Winner Making a Myth: SONIC’s Unicorn Horn
MSL, SONIC (Inspire Brands)
Gold Snooze Insurance
Golin, Grubhub
Silver Burgers, Fries, Pies And Lies With Perkins
Acadia, Perkins American Food Co
Audience Honor, Bronze

Social Activism

Defending Due Process, Keeping Families Together
Vera Institute of Justice
Winner, Audience Honor

Technology

Gemini Live Launch Campaign
1000heads, Google Pixel
Winner Microsoft: Yours to Build
Code and Theory, Microsoft
Gold Google Android x McLaren "Lights Out"
THE·TEAM, Google
Silver Microsoft Developer TikTok Channel
Ayzenberg, Microsoft
Audience Honor

Travel & Tourism

Icelandair: The Real Unreal
FleishmanHillard, Icelandair
Winner Mother Nature's City
Copacino Fujikado, C+C, Visit Seattle
Gold Tripadvisor: From Boomer Paradise to a Gen Z Hotspot
We Are Social North America, Tripadvisor
Silver Expedition Iceland
Kubbco, Icelandair
Bronze Not Gonna Lie with Kylie Kelce & Disney Experiences "My Disney Spectacular" from Walt Disney World
Disney Experiences
Audience Honor

Overall Presence

Facebook Presence

Indiana Fever Facebook
Pacers Sports & Entertainment
Winner, Audience Honor

LinkedIn Presence

Slack from Salesforce: Brand Love and Engagement on LinkedIn
Slack
Winner, Audience Honor

Other Platform Presence

Overall Presence Pixar Threads
Pixar Animation Studios
Winner, Audience Honor

X Presence

The Penguin
MOCEAN, HBO Max Marketing Team
Winner, Audience Honor Proton VPN on X: The Censorship Watchdog With a Spine
Proton VPN
Gold David vs. Goliath: Proton Mail’s Challenger Voice on X
Proton Mail
Silver Proton Drive on X: The Cloud That Claps Back
Proton
Bronze

Instagram Presence

Garage Beer Did Instagram
Garage Beer
Winner, Audience Honor Overheard: The Blueprint for an Instagram-First Media Brand
Overheard (Doing Things)
Gold Saratoga Made Instagram Its Canvas
The Lab @ Primo Brands, Saratoga Spring Water
Silver How Gushers Broke Instagram’s Algorithm
The Social Lights, General Mills
Bronze

Multi-Platform Presence

Converse Hoops - SHAI 001 Launch
Day One Agency, Converse
Winner Indiana Pacers Road to the NBA Finals Playoff Campaign
Indiana Pacers
Gold Shrek
MOCEAN, Universal x DreamWorks
Silver Immigration TV
Julio Oyhanarte
Bronze Creators are the Channel: QYOU x Hulu
QYOU Media, Hulu
Audience Honor

TikTok Presence

Paramount Pictures Tiktok AOR
Flighthouse Media, Paramount Pictures
Winner LA Phil on TikTok: Classically Unfiltered
LA Phil
Gold Becoming the Fan: Amazon Music’s TikTok Transformation
We Are Social, Amazon Music
Silver Microsoft Developer TikTok Channel
Ayzenberg, Microsoft
Bronze Immigration TV
Julio Oyhanarte
Audience Honor

YouTube Presence

YouTube
We Are Social North America, YouTube
Winner, Audience Honor Maxinomics
Morning Brew Inc.
Gold Overall YouTube Presence
Sam Eckholm - Host, Access Granted
Silver MS NOW Digital Content
MS NOW
Bronze

Platforms & Technology

Artificial Intelligence

Verity : Using AI to Rebuild Trust in News | Empowering Journalists, Not Replacing Them
Improve the News Foundation
Winner Loco AI
INNOCEAN USA, El Pollo Loco
Gold AMD “VOID RUN” | Where Open-Source AI Meets Cinematic Brilliance
Ruder Finn, AMD
Silver Linguana & Slav's Adventures: From Magnet Fishing to Multilingual Fame
Linguana, Slav's Adventures
Bronze Samsung x Google Gemini Museum Tour
Cheil USA, Samsung Electronics America
Audience Honor

Facebook

From Awareness to Action: Exceeding Goals in Rare Disease Lead Generation
Minds + Assembly & HashtagHealth, Crinetics
Winner, Audience Honor

Instagram

Who Are You and Where Is My Child? – Hiya New Year Comedic Campaign
Hiya
Winner, Audience Honor Late Checkout: A Ritz-Carlton Story Chapter II
The Ritz-Carlton
Gold Paradise Social Campaign
Hulu Originals
Silver

LinkedIn

From the Office: Etiquette Roulette
AARP
Winner, Audience Honor

TikTok

The Career Ladder
Max Klymenko, represented by Sixteenth UK, part of Whalar Group, Max Klymenko
Winner, Audience Honor

YouTube

Avengers: Doomsday | Cast Announce
Walt Disney Studios
Winner, Audience Honor

Extended Reality

McDonaldland VR
ADMERASIA, McDonald's
Winner Samsung x Google Gemini Museum Tour
Cheil USA, Samsung Electronics America
Audience Honor

Immersive

The Great Big Giant MAX Creator Challenge
Adobe
Winner One Battle After Another: The Revolution
Sawhorse Productions, Warner Bros. Pictures
Gold Ballerina: Fire vs Ice
Loop, Lionsgate
Silver Old Navy & Gamefam: Building Brand Love on Roblox
Old Navy & Gamefam
Audience Honor

Interactive Content

Feel Closer
Shell
Winner Sinners: Survive the Night on Fortnite
Sawhorse Productions, Warner Bros. Pictures
Gold Call of Duty Black Ops 6 - Plate Up
Mutiny, Activision Call of Duty
Silver color e.l.f.nalysis
Movement Strategy, e.l.f. Cosmetics
Bronze Pickle Quest
McKinney, Popeyes Louisiana Kitchen
Audience Honor

Other Platform

Razorpay : Fix My Itch
Razorpay
Winner Coinbase X Cars & Bids
Coinbase Creative Studio
Audience Honor

Podcast

Art & Culture Podcast

Pizza Film School
AGBO, AGBO
Winner Joe and Jada
The Volume, Joe and Jada
Gold Crunchyroll Presents: The Anime Effect
Crunchyroll
Silver In Tune with Tradition - Perspectives on Session Etiquette in Irish Traditional Music
Tara Connaghan, Session Etiquette
Audience Honor, Bronze

Business Podcast

Morning Brew Daily
Morning Brew Inc.
Winner Founders Mentality: The CEO Sessions
Lower Street, Bain & Company
Audience Honor, Gold Brand Slam: The Winning Brands Podcast
(add)ventures, Brand Slam: The Winning Brands Podcast
Silver Better Vantage by Vanguard
The Trust (Custom Content from WSJ), Vanguard
Bronze

Lifestyle & Entertainment Podcast

Pizza Film School
AGBO, AGBO
Winner On Purpose with Jay Shetty
On Purpose with Jay Shetty
Gold ReLiving Single
Hartbeat
Silver What Are We Even Doing? with Kyle MacLachlan
Full Picture Productions, Kyle MacLachlan
Audience Honor, Bronze

Other Podcast Genres

The Thrifty Traveler Podcast
Thrifty Traveler
Winner, Audience Honor

Sports Podcast

Underdog's The Arena
Underdog
Winner, Audience Honor

True Crime & Documentary Podcast

True Crime Reports
Al Jazeera Digital
Winner The Last Appeal
Dateline NBC
Gold Who Took Misty Copsey?
ID
Silver Criminally Obsessed: Murdaugh Family Housekeeper Tells All
Sinclair Broadcast Group
Audience Honor

Branded Podcast

Who's the Asshole? Grindr's Sex-Positive Podcast
Sling & Stone, Grindr
Winner Prime Video: Brain on Prime Podcast
We Are Social North America, Prime Video
Gold Silver Linings with the Old Gays
Ruby by iHeartMedia
Audience Honor, Silver Bet It Drives Show
GR8 Tech
Bronze

Health & Wellness Podcast

Why2k Podcast
Razorfish, Dove
Winner LG Transparent Conversations
Lupine Creative, LG Electronics USA
Audience Honor, Gold On Purpose with Jay Shetty
On Purpose with Jay Shetty
Silver

News & Politics Podcast

The Weekly Show
The Daily Show
Winner The Keith Edwards Show
Keith Edwards
Audience Honor, Gold Bi Tawqeet Dimashq
Mazeej from Al Arabiya News Channel
Silver The Take
Al Jazeera Digital
Bronze

Podcast Mini Series

Table Read
Table Read podcast
Winner, Audience Honor

Technology and Education Podcast

Fissionary: What Powers Wonder?
None, NEI
Winner First Frame Podcast, presented by TELUS STORYHIVE
TELUS STORYHIVE
Audience Honor, Gold The View From Mt. Scopus Podcast
American Friends of the Hebrew University
Silver Clear the Air- Episode 9 (Rainier Metal Works)
SMACNA
Bronze

Strategy & Engagement

Brand Partnership

Spotify x Stranger Things S5
Game Seven, Spotify
Winner Logitech G x McLaren
Bond Brand Loyalty, Logitech G
Gold Tequila Don Julio x Popeyes Championship Lineup Menu
Hunter Public Relations, Tequila Don Julio
Silver Collectively, Popsicle x Jake Shane “Popsicle Reveal”
Collectively, The Magnum Ice Cream Company
Bronze Not Gonna Lie with Kylie Kelce & Disney Experiences "My Disney Spectacular" from Walt Disney World
Disney Experiences
Audience Honor

Community Engagement

Nipsey Hussle x Metro: The Marathon Continues
LA Metro
Winner Philadelphia Cream Cheese x Reddit ‘Chivelord Saga’
KarmaLab (at Reddit), Kraft-Heinz (Philadelphia Cream Cheese)
Gold Heir Richie
The Kitchen North America, Ore-Ida, Kraft Heinz
Silver The Last Hater
Deutsch, Taco Bell
Bronze Immigration TV
Julio Oyhanarte
Audience Honor

CTV/OTT

Made With Lenovo Yoga
IFP, Lenovo
Winner, Audience Honor Jonas Brothers FanVote: Making FAST Interactive
Samsung TV Plus
Gold

Earned Media

Chili’s Scranton Branch: Where Fiction Became Fan Reality
Edelman, Chili’s Grill & Bar
Winner Peppa Pig - PIG Changes
Hasbro
Gold Progresso Soup Drops
Edelman, Progresso
Silver Bestsmeller
Edelman, Hellmann's
Bronze The Farm Rich Mozzarella Stick Scarf
EP+Co., Farm Rich
Audience Honor

Gamification

Cracking the date of Google I/O 2025
Left Field Labs, Google
Winner Genshin x Duolingo
Genshin Impact
Gold YouTube Celebrations 1 Trillion Views on Roblox
YouTube
Audience Honor, Silver Data War.
The official card game of Billionaire Blast Off.
Mondo Robot, Mozilla Firefox
Bronze

Humor

Jeep Grand Wagoneer "Family SUV"
Highdive, Jeep
Winner Believe That Awards
Three Fifths, Portal A, Wheelhouse, Anthony Edwards
Gold Progresso Soup Drops
Edelman, Progresso
Silver The Unreturnable PartyBox
JBL
Bronze "Brotherly Shovel" by Garage Beer
Garage Beer
Audience Honor

Integration with Traditional Media

The IHOP 24-Hour Challenge
Deutsch, IHOP
Winner, Audience Honor Billie’s Scratch and Sniff Campaign
Billie
Gold It's Not ChatGPT, It's ChuckGPT
FanDuel
Silver Vacation Flex
OLIVER, WestJet
Bronze

Micro-Influencer Strategy

JBL Campus: A Year Heard Through College Voices
JBL
Winner, Audience Honor

On a Shoestring

LA Phil × Coachella: Debut in the Desert
LA Phil
Winner Pizza Hut Vertical Box
Iris London, Pizza Hut
Audience Honor, Gold itsu: The Anti-Christmas, Christmas Ad
Block Report, itsu
Silver The Most Transparent Campaign
Salta With Us & Ko-op Media, AAF DC
Bronze

Paid & Amplification

Jones Soda x Bethesda: Making the In-Game Quest Real
Pillar Marketing Corporation, Jones Soda
Winner "I AM THE LUXURY COLLECTION" GLOBAL BRAND CAMPAIGN
THE LUXURY COLLECTION
Audience Honor, Gold

Public Service Announcement

Adapt2Win
Adapt2Win
Winner, Audience Honor NO CHOICE
United Nations Population Fund
Gold

SEO & SEM

daydream & OpenArt - 19.8M Clicks with Programmatic SEO Across Google and AI Platforms
daydream, OpenArt
Winner JBL: Showing Up Loud in AI Search
Code and Theory, JBL
Audience Honor, Gold Time-Sensitive Targets
Critical Mass, First Command
Silver Inspira Health: Jersey Generations
Inspira Health
Bronze

Storytelling

Snooze Insurance
Golin, Grubhub
Winner Making a Myth: SONIC’s Unicorn Horn
MSL, SONIC (Inspire Brands)
Gold Derrick Rose Jersey Retirement
Chicago Bulls
Silver Amplifying the Voices of Older Adults on Issues That Matter
AARP
Bronze Snapple Snaps Back
Deutsch, Snapple
Audience Honor

Call to Action

Bobbie x Cardi B: The ‘B’ is for Bobbie
Bobbie
Winner The Unsheltered Project
Bader Rutter, Courage+
Gold Bird Calls
Visit Philadelphia
Silver The Chewy Claus Wish-A-Thon
We Are Social North America, Chewy
Bronze St. Jude: Giving Tuesday 2025 Puppet Theater
Full Picture Productions, St. Jude Children's Research Hospital
Audience Honor

Creative Use of Technology

It's Not ChatGPT, It's ChuckGPT
FanDuel
Winner Feel Closer
Shell
Gold Ballerina: Fire vs Ice
Loop, Lionsgate
Silver Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet
Left Field Labs, Salesforce
Bronze Samsung x Google Gemini Museum Tour
Cheil USA, Samsung Electronics America
Audience Honor

Data & Insights

Snooze Insurance
Golin, Grubhub
Winner The [Blank] Effect
Spotify
Gold The Unreturnable PartyBox
JBL
Silver Pickle Quest
McKinney, Popeyes
Audience Honor

Event & Experiential

Beast Games Season 2 VIP Creator Screening
Mirrored Media, Prime Video
Winner JBL's Power Partnerships at SXSW Grab Gen Z Attention
JBL
Gold A Year of Making Edge AI Real Through Experiential with Qualcomm
Left Field Labs, Qualcomm
Silver UNO Social Club Las Vegas
Mirrored Media, Mattel
Bronze 1800 Tequila: The Taste Collective
Sidecar Drinks, 1800 Tequila
Audience Honor

GEO (Generative Engine Optimization)

GEO from Zero: How SteelSeries Became the #1 Retrieved Gaming Brand in AI Search
NoGood, SteelSeries
Winner JBL: Showing Up Loud in AI Search
Code and Theory, JBL
Gold Project BRIDGE: Trust-First Civic GEO
City of Albuquerque Office of Asian Pacific Islander Native Hawaiian (APINH) Affairs
Audience Honor, Silver daydream & OpenArt - 19.8M Clicks with Programmatic SEO Across Google and AI Platforms
daydream, OpenArt
Bronze

Innovative Media Buying Strategy

SuperAwesome x Paramount: How 'The SpongeBob Movie' Became a Cross-Game Adventure for Gen Alpha
SuperAwesome, in partnership with Gamefam and Spark Foundry, Paramount Pictures
Winner, Audience Honor Philadelphia Cream Cheese x Reddit ‘Chivelord Saga’
KarmaLab (at Reddit), Kraft-Heinz (Philadelphia Cream Cheese)
Gold

Internal Communications

Reimagining Michigan Stadium Event Safety Briefings Through Storytelling and Video Innovation
The University of Michigan's Division of Public Safety and Security (DPSS)
Winner, Audience Honor

Music & Dance

LA Phil × Coachella: Debut in the Desert
LA Phil
Winner, Audience Honor HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song
HBO Max
Gold Spotify x The Game Awards - 1st Edition
Spotify
Silver

Organic Promotion

Seattle Seahawks Schedule Release Video
Seattle Seahawks
Winner LA Phil × Coachella: Debut in the Desert
LA Phil
Audience Honor, Gold Krypto Saves the Day: Dogfluencer Unboxing
Lupine Creative, DC Entertainment
Silver Peanuts 75th Anniversary Influencer Campaign
Influence & Inspire Consulting, Peanuts Worldwide
Bronze

Physical and Digital Convergence

Follow Your Ears
MSL, Froot Loops (WK Kellogg Co)
Winner Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet
Left Field Labs, Salesforce
Gold 7-ELEVEn × Hot Wheels, The First Official 7-ELEVEn Car Meet
Dentsu Creative, 7-Eleven
Audience Honor, Silver Ballerina: Fire vs Ice
Loop, Lionsgate
Bronze

Real Time Response

The Dr Pepper Jingle
Deutsch, Dr Pepper
Winner Logitech G x Barley the Burr
Bond Brand Loyalty, Logitech G
Gold Miracle-Gro Full Bush Summer
MARTIN*, Scotts Miracle-Gro
Silver Heir Richie
The Kitchen North America, Ore-Ida, Kraft Heinz
Bronze The Axe AXE Can
MARTIN*, Unilver
Audience Honor

Social Commerce

The Axe AXE Can
MARTIN*, Unilver
Winner Crocs' 24/7 Month-Long Livestream Phenomenon
Crocs, Crocs
Gold Newell Brands: From IRL Influence to In‑Cart Impact
Newell Brands
Audience Honor

Video

Comedy Video

Owning the Moment: Leadership in the Age of Virality
Houston Texans
Winner The Rabbit Hole with Jimmy Kimmel
Jimmy Kimmel (ABC)
Gold Dominican Man Investigates - Hogwarts
mitú
Audience Honor, Silver

Feature Film

adidas Chasing 100
We Are Social, adidas
Winner, Audience Honor

Instructional Video

How Do You Print on a Sticky Note?
Patreon
Winner, Audience Honor

Long Form Video

The Rabbit Hole with Jimmy Kimmel
Jimmy Kimmel (ABC)
Winner Chicago Bulls Derrick Rose: Banner Unveil
Chicago Bulls
Gold Late Checkout: A Ritz-Carlton Story Chapter II
The Ritz-Carlton
Silver Black Men's Roundtable Presented by SisterSong & BLD PWR
SisterSong Inc.
Audience Honor, Bronze

Music Video

HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song
HBO Max
Winner Xfinity x Lil Dicky - Boom, Boom, Boom
Carmichael Lynch, Xfinity
Audience Honor, Gold A Gil Brentley Christmas
And That's Strategy, Maybe Happy Ending on Broadway
Silver

Short Form Video

Final Destination: 4DX Death Chair
Loop, Warner Bros.
Winner Branch Yarderman
Cramer-Krasselt, ECHO Outdoor Power Equipment
Gold Cologuard: Screen!
Blue Hour Studios, Cologuard
Audience Honor, Silver Chief Mature Officer Ft. Kristen Chenoweth
Laura Geller Beauty
Bronze

Video Ad

The MARVEL Strike Force Marionettes
Scopely
Winner InStyle's The Intern and FX's The Beauty: Social Series Collaboration
People Inc. (InStyle), FX Networks
Gold “Order of the Blade”
Humanaut, Dollar Shave Club
Silver Codeword - One Battle After Another - TikTok Story Selection
HBO Max
Audience Honor, Bronze

Documentary

The Taliban Highway: From the Last Nomads to the New Silk Road
fern
Winner, Audience Honor Flying the U-2 Spy Plane 70,000 Feet to the Edge of Space
Sam Eckholm/SE Media
Gold

Featurette or Behind The Scenes Video

FX's Alien: Earth - Behind-The-Scenes Series
FX Networks
Winner Percy Jackson and the Olympians S2 The Wedding Dress Mockumentary
Disney Branded Television, Disney Branded Television
Audience Honor

Live Video

The Chewy Claus Wish-A-Thon
We Are Social North America, Chewy
Winner, Audience Honor

Medium-Length Video

Seattle Seahawks Schedule Release Video
Seattle Seahawks
Winner Peacemaker Bird Blindness PSA
MOCEAN, HBO Max Marketing Team
Audience Honor, Gold

Product Feature Video

Pretzel Crust Island
McKinney, Little Caesars
Winner, Audience Honor

Vertical Video

⚠️ Don't Try This at Home ⚠️ Cirque du Soleil Warns You
Cirque du Soleil Entertainment Group
Winner Dude Perfect: Impossible Wall Series
Dude Perfect
Gold Security & Trending Scam Education
Navy Federal Credit Union
Silver Brace Face Betty – My Drama series
HOLYWATER
Audience Honor

Video Series

9 Video Partnership Series: SE Media/Sam Eckholm & US Air Force/US Space Force
Sam Eckholm/SE Media
Winner The Ick
American Picture Company
Gold Art for All
The Museum of Modern Art
Silver Year Five with Anthony Edwards
Three Fifths, Portal A, Wheelhouse, Anthony Edwards
Bronze American High Digital: Minimum Wage
American High
Audience Honor

Of the Year

Creator Advocate of the Year

Shira Lazar Winner

Large Agency of the Year

Martin Agency - Large Agency of the Year
Martin Agency
Winner

Mid-sized Agency of the Year

Code and Theory - Mid-Sized Agency of the Year
Code and Theory
Winner

Photography Creator of the Year

Elias Weiss Friedman, The Dogist Winner

Small Brand of the Year

Seattle Seahawks - Small Brand of the Year
Seattle Seahawks
Winner

Sports Creator of the Year

Stephania Ergemlidze Winner

Large Brand of the Year

The Walt Disney Company - Large Brand of the Year
The Walt Disney Company
Winner

Mid-sized Brand of the Year

FX Networks - Mid-sized Brand of the Year
FX Networks
Winner

Small Agency of the Year

Loop - Small Agency of the Year
Loop
Winner

Small Non-Profit of the Year

LA Phil - Small Non-Profit of the Year
LA Phil
Winner

Viral Creator of the Year

Haley Baylee Winner