mitú has always had a clear understanding of its audience. Our community lives at the intersection of culture, nostalgia, and comedy. They grew up on franchises like Harry Potter, but they experience them through bilingual group chats, memes, and inside jokes. They are internet fluent, culturally sharp, and quick to call something out if it feels forced. That sensibility drives everything we create.
For this installment, we combined that insight with our popular host Jean Fernandez and his ongoing series Dominican Man Investigates, this time turning his attention to Hogwarts. The concept was straightforward. Take a globally recognized pop culture universe and filter it entirely through Jean’s perspective.
This lead him to come up with a simple question: What Word in Spanish Sounds Like a Harry Potter Spell?
We were intentional about keeping it simple. The goal was not to overproduce or overthink the execution. It needed to feel native to the internet and true to our voice.
Visually, we kept it social native with tight edits, clean subtitles, and sharp punchlines, using visual effects to ground the piece in the world of Hogwarts without overpowering the joke.
The result was a seamless mix of language, comedy, and internet aesthetics that felt both culturally specific and platform fluent.
The response was immediate and massive. On TikTok, Dominican Man Investigates Hogwarts generated 2.5 million views, 323,000 likes, and more than 4,500 comments.
On Instagram, the video reached 5.1 million views, earning 383,000 likes and 8,400 comments.
Beyond the numbers, the engagement told the real story. Viewers tagged friends, and the comment sections became an extension of the joke, with fans adding their own joining in on the game.
The performance of this video proved that our content does more than entertain. It connects.
