Objective

"بتوقيت دمشق Damascus time" was created in a historic moment: the fall of Bashar Al‑Assad’s regime. With the news breaking across the world and Al Hadath’s coverage leading the narrative, the now‑iconic voice that announced:
"الساعة الآن السادسة… سوريا بلا بشار الأسد"  "The time is now 6:18 sharp, Damascus time, Syria without Bashar Al‑Assad."
became a symbol of a new chapter for Syrians.

Mazeej launched this podcast to capture that moment and to document the untold stories behind it. The objective was to produce a credible, deeply resonant program that:

• Brings firsthand insights from the influential figures who shaped or witnessed Syria’s political and media landscape.
• Provides clarity and context at a time when the audience is overwhelmed with fragmented information.
• Strengthens Mazeej’s positioning as a trusted platform for high‑impact, timely, and regionally relevant content.
• Leverages the presenter’s relevance and emotional connection with viewers at a pivotal moment.

The goal was not just to report history, but to archive it through the voices of the people who lived it.

Strategy

To achieve its objectives, بتوقيت دمشق embraced a strategy built on credibility, timeliness, and storytelling power:

1. Timely Launch Aligned With a Historic Moment

The podcast was released following Assad’s fall, a rare moment when global attention was focused on Syria. This timing amplified demand, urgency, and emotional connection.

2. A Presenter With Authority and Emotional Weight

The choice of the Al Hadath syrian presenter whose voice became synonymous with the fall of Assad added instant credibility and audience trust. His delivery, known across Arab media, anchored the podcast in authenticity.

3. High‑Profile, High‑Access Guests

The show secured exclusive conversations with influential Syrian figures who hold rare insider knowledge.
The first episode featured Kamel Saqer, former Director of the Media Office at the Syrian Presidency, a guest with unparalleled proximity to the regime’s inner workings.

These guests offered analysis, stories, and revelations unavailable elsewhere, positioning the podcast as a must‑watch source for context and truth.

4. Premium Production Designed for Digital Virality

Mazeej produced the show with a visual and narrative structure optimized for digital platforms:

• Clean, interview-style framing built for TikTok, YouTube, and Reels.
• Segmentable conversations allowing for viral clips.
• Strong editorial pacing that keeps viewers engaged for long durations.

5. Multi‑Platform Distribution & Social Optimization

Content was strategically released across YouTube, TikTok, X, and Instagram, with each platform receiving tailored edits and hooks.
The YouTube rollout prioritized discoverability through:

• Topically relevant titles
• Search‑optimized metadata
• Strong retention-focused thumbnail design

This ensured the podcast reached both core audiences and new viewers searching for trusted Syria coverage.

Results

1. Breakout Performance

The debut episode achieved 2.7 million YouTube views, becoming one of Mazeej’s strongest political podcast launches. Retention metrics showed that viewers stayed engaged far longer than typical benchmarks.

2. Strong Audience Growth

Across platforms, the podcast boosted subscriptions, followers, and overall engagement. Short‑form clips significantly amplified exposure.

3. Influence & Conversation

The podcast quickly became a reference point in Syrian and Arab discussions. Its clips trended on X, sparking reactions from journalists, analysts, and viewers who connected emotionally with the presenter’s historic line.

4. Strengthened Brand Positioning

By owning the moment through authoritative storytelling, Mazeej reinforced its status as a trusted, impactful media producer during major regional events.

Media