THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Impact Awards Best Branded Content

This award honors the most effective and creative use of branded content by a brand, agency or organization to promote a pro-social cause.

Winner

Branded Content
winner
Rockstar Energy “Respect The Hustle”
This project aimed to empower LA’s street food vendors, who struggle to work in the face of strict …

Finalists

Branded Content
finalist
gold honor
Bridging the Gap
Whether it be a product, experience, or space, meaningful representation starting at the beginning …
Branded Content
finalist
silver honor
The Park Bench
Medical debt and disparities in health and wealth in America affects close to 50% of Americans and …
Branded Content
finalist
bronze honor
The Beauty of Blackness
The Beauty of Blackness tells the story of the Black beauty industry through the lens of Fashion Fa…
Branded Content
finalist
A Winning Mindset (IPC & Allianz)
A Winning Mindset is a podcast like no other: Guests and the host all have a disability and tell ph…
Branded Content
finalist
Google x YouTube BrandConnect
Despite there being more than a billion disabled people globally, accessibility is still frequently…
Branded Content
finalist
Horizon Worlds "Be You"
Since launch, Horizon Worlds has become so many different things for visitors and creators from acr…
Branded Content
finalist
audience honor
How to Travel Better
When we step out into the world, we are forever transformed by the places, cultures and people we e…
Branded Content
finalist
United Esports x Tampax
When world-renowned brand Procter & Gamble turned to United Esports (UE) to increase brand awarenes…
Branded Content
finalist
“Force Multiplier”: A Podcast from Salesforce.org Where Action Meets Impact
“Force Multiplier” is an original podcast that brings technology, culture, and community together t…

Nominees

Branded Content
H&R Block and Nextdoor are back at it, bringing neighbors together to improve their communities
H&R Block wanted to raise awareness of its Make Every Block Better community impact platform, which…
Branded Content
Halo "Reflecting the Real World in Sci-Fi" Panel
In its adaptation for Paramount+, “Halo” takes place in the universe that first came to be in 2001 …
Branded Content
Non-Profit Best in Financial Health
The mission of The Singleton Foundation for Financial Literacy & Entrepreneurship is to make financ…
Branded Content
OHZI INTERACTIVE
We want to design and create the UI/UX of the future, but before that, we needed a website. OHZI…
Branded Content
Robinhood Superapp Website
Lockdowns during the COVID pandemic were big catalyst for delivery services growth.   However, cons…