THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

Robinhood Superapp Website

Entered in Branded Content

Objective

Lockdowns during the COVID pandemic were big catalyst for delivery services growth.   However, consumers often faced problems with higher prices due to shipping cost, and high commission from delivery platforms. SCB as the first Thai bank has played a leading role in providing the financial services needed in Thailand, seen the importance of supporting small Thai businesses during the hardship. The company launched Robinhood Super App under the concept “the app for every people”, to provide full delivery services, which business owners pay less commission, resulted in reasonable price for consumers. 

 

Robinhood Super App website aimed to connect consumers with their new services with trending and personalized contents. The website also contains with vlogs telling insightful stories of all service providers including riders. Robinhood had successfully delved the late king Rama 9’s sufficiency economy philosophy to its business model for sustainable Thailand economy. 

Strategy

Thais love to seek for new exciting activities whether food, sightseeing, etc. However, trends are often faded away quickly, Robinhood Super App Website keeps audience up with trending content, lifestyle idea to fulfill their interests. In addition, website offers personalized content related with time of day such as, lunch idea at noon etc., equipped audience with useful, and relevant information, and led to download Robinhood Super App for service reservation. 

 

 “Platform for every people”, Robinhood’s key value, is reflected by the content presented throughout the site such as the restaurant’s origin, rider’s stories to connect every people together; from shop and business owners, riders, and customers. 

Results

The website is designed with multi-dimensional content to attract the young generation to explore the hidden gems. Services from Robinhood help to create jobs, and opportunities to businesses of all sizes, and provide more service options for customers 

Media

Entrant Company / Organization Name

Mirum (Thailand) Co., Ltd. (Head Office), PURPLE VENTURES

Link