THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

H&R Block and Nextdoor are back at it, bringing neighbors together to improve their communities

Entered in Branded Content, Contest or Promotion, Local Campaign

Objective

H&R Block wanted to raise awareness of its Make Every Block Better community impact platform, which is dedicated to building connections among neighbors and helping small businesses thrive. By gathering neighbors together, H&R Block is helping to foster an environment that builds strong, effective connections that inspire block-by-block change.

Strategy

For the second year in a row, Nextdoor + H&R Block brought neighbors together through projects that truly improved and uplifted local communities around the country with the Make Every Block Better initiative. Neighbors were directed to a custom site, built by Seven2, where they had the opportunity to nominate their community for a project that would improve their neighborhood and bring people together. Ten submissions were chosen out of more than 1,500 from all 50 states, and with the help of local businesses and leaders, Make Every Block Better was able to make them a reality. Nextdoor promoted a robust, localized awareness campaign, including a custom email for neighborhood leads which helped drive even more submissions. With the help of neighbors, local businesses and the experiential marketing agency Be the Machine, 10 winning projects helped uplift, improve and strengthen neighborhoods in 2021.

Results

H&R Block + Nextdoor received more than 1,500 submissions from all 50 states. With the help of neighbors, local businesses and the experiential marketing agency Be the Machine, 10 winning projects helped uplift, improve and strengthen neighborhoods in 2021. 

Media

Entrant Company / Organization Name

Nextdoor

Links