ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best Social Movement Campaign

This award honors the best campaigns supporting social activism movements and cultural moments. Campaigns run by brands and organizations to bring about social change for various political, social, and environmental issues are eligible.

See previous winners and honorees here.

Finalists

finalist
#VenmoItForward
Venmo was founded in 2009 by two former college roommates who wanted a better way to pay each other back. Over the years, Venmo has evolved from a simple SMS platform to send and receive money, to a social payments app with over 60 million users using the app to split bills, pay each other back for rent, and make purchases both online and offline.…
finalist
Alzheimer’s Association United Campaign
Create a breakthrough campaign that increases unaided awareness  by X%* of the Alzheimer’s Association and concern for the disease during the 2020 election cycle, running media during the debate with a timely message: United.
finalist
Lift Every Voice: Black History Month
Celebrate and honestly reflect the experience of modern life through the lens of the Black community and Facebook groups.
finalist
The Pledge for Paternity Leave
Since 2010, Dove Men+Care has been committed to expanding men’s opportunities to care by addressing stereotypes around masculinity, fatherhood and sports. In 2018, the brand grew its purpose from simply celebrating the caring role of men to driving action around an issue that’s been preventing dads from caring – the lack of paternity leave. Thr…
finalist
Verizon - PayItForwardLIVE
In March 2020, COVID-19 brought America to a stand-still. Everyone was sheltering at home, and millions of small businesses across the country were closed—with no sense of when or even if they’d ever open again.   As the company that builds the networks that move the world forward, Verizon wanted to deliver on its brand mission to support sm…
finalist
WE ARE THE DREAM: ROAD TO YOUR DREAMS
To shine a light on HBO’s We Are the Dream as well as to raise awareness around the Oakland MLK Oratorical Fest, we created the Road to Your Dreams Workshop. The story of We Are the Dream: The Kids of the Oakland MLK Oratorical Fest chronicled the journey of children who participated in the Oakland MLK Oratorical Festival, a stirring public speaki…

Nominees

AMC Networks Black History Month PSA Campaign
Since 2014, AMC Networks has raise awareness around the historical importance and modern-day significance of Black History Month in the United States through the company’s award-winning annual Public Service Announcement campaign. The objective of the campaign has been and always will be to communicate the tremendous impact of Black History Month by feat…
Human Rights Campaign
Equality for all, not for some. The Human Rights Campaign is the go-to information resource for LGBTQ people and allies worldwide. Their website’s purposes are as broad as the organization’s initiatives: it’s the home base for their advocacy work, a place for updates on legislative news, and an information library for millions of people. The new site sets o…
KOALAS OF NYC
In the summer of 2019/2020, Australia was ravaged by its worst bushfire season on record. 1 billion of the country’s unique wildlife - killed, with surviving species facing extinction.  In an effort to connect New Yorkers to this heartbreaking tragedy and raise awareness around the devastating impact of the bushfires, Koalas of NYC was born. The objectiv…
Our Power
March For Our Lives is a national youth-led movement to end gun violence in America.  The primary focus of the Our Power Campaign is to increase voter participation among young voters by mobilizing them around issues they care about, including gun violence. In this election, Gen Z voters are projected to comprise one-in-ten eligible voters and most will …
Talking About Race
Talking About Race is an online resource for educators, parents and caregivers and the general public designed to demystify and empower communities to discuss race and its role in our lives. With the understanding that talking about race, although hard, is necessary, the National Museum of African American History & Culture’s (NMAAHC), launch of an online h…
The Other Bar
“Be Radical, Choose Equality” is the message from UNDP (United Nations Development Programme) and the FairChain Foundation for the launch of The Other Bar, a chocolate bar that challenged consumers to take direct action against poverty.  Launched in the UK in November 2019, this experiment piloted a new way of doing business with developing-world produce…
“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard USA
According to the Rape, Abuse and Incest National Network (RAINN), an American is sexually assaulted every 73 seconds. And perpetrators of sexual assault often use alcohol as both a tool and an excuse to commit their crimes. The spirits industry advocates loudly for responsible drinking, but it is quiet on the topic of alcohol’s role in rape, sexual assault …