Best Integrated Campaign in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best Integrated Campaign

This award honors the social good campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Winner

Integrated Campaign

Lift Every Voice: Black History Month

Celebrate and honestly reflect the experience of modern life through the lens of the Black community and Facebook groups.

Finalists

Integrated Campaign

In the summer of 2019/2020, Australia was ravaged by its worst bushfire season on record. 1 billion of the country’s unique wildlife - killed, with surviving species facing extinction. In an effort to connect New Yorkers to this heartbreaking tragedy and raise awareness around the devastating impact of the bushfires, Koalas of NYC was born. Th…

Integrated Campaign

Smile with Lay’s

Creating small moments of joy is megabrand Lay’s promise and purpose for tens of millions of fans who trust in the red, white, and yellow label to be a burst of bliss in their day. Joy, as the brand understands, is a platform that resonates as authentic and meaningful to its fans. It’s a compelling notion that Lay’s takes very seriously as a brand…

Integrated Campaign

Disney The Lion King Protect the Pride

Since Disney’s The Lion King was first released in theatres 25 years ago, Africa has lost half of all lions in the wild. So, as part of our efforts celebrating the release of the 2019 reimagining of the film, The Lion King, Disney announced a global conservation campaign to raise awareness and support the Wildlife Conservation Network’s (WCN)…

Integrated Campaign

Education City Speaker Series: Race and Identity in the 21st Century

Launched in November 2018, the Education City Speaker Series (ECSS) is aimed to build a community around knowledge sharing and discourse, provide a platform for Qatar Foundation (QF) and the wider community for open dialogue, discourse, and critical thinking, and increase QF's local and international brand awareness. One of our campaigns for EC…

Integrated Campaign

Make-A-Wish® Wishes Need Stars Like You

April 29, 2020, marked the 40th anniversary of the wish that inspired the founding of Make-A-Wish ®, the organization that grants life-changing wishes for children with critical illnesses worldwide. After 40 years of wish granting, Make-A-Wish has proven time and time again that light can shine in even the darkest and most uncertain times. Make-A-…

Nominees

Integrated Campaign

#TurboTaxLiveIt

The U.S. Latinx community continues to be a major driver in the economic growth of our nation. Building on its commitment to the Latinx community, TurboTax was looking to empower the Latinx community and increase awareness of TurboTax, its culturally-relevant support content, and the resources available to Latinx tax filers through TurboTax Live. Toget…

Integrated Campaign

Acts of Caring: Mobilizing CIT employees, customers and others to give back

CIT is committed to giving back in communities it calls home. Each year, the company spearheads an annual employee volunteer initiative in June called CIT Cares Month. This year, however, CIT transformed its annual employee volunteer initiative to reflect the needs of the current environment and introduced Acts of Caring – a program that, simply put, foc…

Integrated Campaign

Ella the Jellyfish

Ella the Jellyfish is the first and only skill for Amazon Alexa that’s designed for families affected by Lennox-Gastaut syndrome (LGS). Children who are living with LGS often feel isolated and may never meet someone in their lifetime who is quite like them. Because of these feelings of isolation, the team created a tool that helps children experience the wo…

Integrated Campaign

Essential Thanks

In early March, almost overnight, the world stopped. Events were canceled, restaurants shuttered their doors and grocery stores became the most essential business in the community, a lifeline. Wakefern Food Corp launched the “Essential Thanks” integrated marketing campaign to honor all of our Essential Heroes on the frontline during the pandemic, on behalf …

Integrated Campaign

Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem

Situation analysis Allergy immunotherapy manufacturer Stallergenes Greer (STAGR) has more than 100 years of history in providing high-quality products and personalized service to its allergy specialist customers. Allergenic extracts, STAGR’s primary product offering, are a commoditized product, with price and supply driving much of the customer’s decision …

Integrated Campaign

NYC Care: UNLOCK Access to Health Care

In NYC, we believe everybody deserves access to health care regardless of immigration status and income. That's why we created NYC Care, a health care access program by NYC Health and Hospitals, the largest public health system in the US, that offers services at little or no cost to New Yorkers unable to afford or ineligible for health insurance. NYC Care i…

Integrated Campaign

Proyecto Ser Humano (The Humanity Project) - CNN en Español

Proyecto Ser Humano (The Humanity Project) is an ongoing campaign that defines CNN en Español mission. Proyecto Ser Humano focus on modern-day discrimination and how society is working to solve this violation of human rights and how we can all combat the stereotypes and behaviors that lead to the indignities that are the hallmarks of discrimination. Given r…

Integrated Campaign

United Way’s Everyone In: What is L.A. County Doing to End Homelessness?

We created a special campaign to educate L.A. County about the people and services that are at work to end homelessness. We aimed to reinforce the value of services, permanent housing, and short-term housing solutions by showing real stories of where programs and investment have changed the lives of people experiencing homelessness. This campaign was about …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!