ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best Integrated Campaign

This award honors the social good campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Finalists

finalist
gold
KOALAS OF NYC
In the summer of 2019/2020, Australia was ravaged by its worst bushfire season on record. 1 billion of the country’s unique wildlife - killed, with surviving species facing extinction.  In an effort to connect New Yorkers to this heartbreaking tragedy and raise awareness around the devastating impact of the bushfires, Koalas of NYC was born. Th…
finalist
gold
Smile with Lay’s
Creating small moments of joy is megabrand Lay’s promise and purpose for tens of millions of fans who trust in the red, white, and yellow label to be a burst of bliss in their day. Joy, as the brand understands, is a platform that resonates as authentic and meaningful to its fans. It’s a compelling notion that Lay’s takes very seriously as a brand…
finalist
Disney The Lion King Protect the Pride
  Since Disney’s The Lion King was first released in theatres 25 years ago, Africa has lost half of all lions in the wild. So, as part of our efforts celebrating the release of the 2019 reimagining of the film, The Lion King, Disney announced a global conservation campaign to raise awareness and support the Wildlife Conservation Network’s (WCN)…
finalist
Education City Speaker Series: Race and Identity in the 21st Century
Launched in November 2018, the Education City Speaker Series (ECSS) is aimed to build a community around knowledge sharing and discourse, provide a platform for Qatar Foundation (QF) and the wider community for open dialogue, discourse, and critical thinking, and increase QF's local and international brand awareness. One of our campaigns for EC…
finalist
Make-A-Wish® Wishes Need Stars Like You
April 29, 2020, marked the 40th anniversary of the wish that inspired the founding of Make-A-Wish ®, the organization that grants life-changing wishes for children with critical illnesses worldwide. After 40 years of wish granting, Make-A-Wish has proven time and time again that light can shine in even the darkest and most uncertain times. Make-A-…

Nominees

#TurboTaxLiveIt
The U.S. Latinx community continues to be a major driver in the economic growth of our nation. Building on its commitment to the Latinx community, TurboTax was looking to empower the Latinx community and increase awareness of TurboTax, its culturally-relevant support content, and the resources available to Latinx tax filers through TurboTax Live. Toget…
Acts of Caring: Mobilizing CIT employees, customers and others to give back
CIT is committed to giving back in communities it calls home. Each year, the company spearheads an annual employee volunteer initiative in June called CIT Cares Month. This year, however, CIT transformed its annual employee volunteer initiative to reflect the needs of the current environment and introduced Acts of Caring – a program that, simply put, foc…
Ella the Jellyfish
Ella the Jellyfish is the first and only skill for Amazon Alexa that’s designed for families affected by Lennox-Gastaut syndrome (LGS). Children who are living with LGS often feel isolated and may never meet someone in their lifetime who is quite like them. Because of these feelings of isolation, the team created a tool that helps children experience the wo…
Essential Thanks
In early March, almost overnight, the world stopped. Events were canceled, restaurants shuttered their doors and grocery stores became the most essential business in the community, a lifeline. Wakefern Food Corp launched the “Essential Thanks” integrated marketing campaign to honor all of our Essential Heroes on the frontline during the pandemic, on behalf …
Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem
Situation analysis Allergy immunotherapy manufacturer Stallergenes Greer (STAGR) has more than 100 years of history in providing high-quality products and personalized service to its allergy specialist customers. Allergenic extracts, STAGR’s primary product offering, are a commoditized product, with price and supply driving much of the customer’s decision …
NYC Care: UNLOCK Access to Health Care
In NYC, we believe everybody deserves access to health care regardless of immigration status and income. That's why we created NYC Care, a health care access program by NYC Health and Hospitals, the largest public health system in the US, that offers services at little or no cost to New Yorkers unable to afford or ineligible for health insurance. NYC Care i…
Proyecto Ser Humano (The Humanity Project) - CNN en Español
Proyecto Ser Humano (The Humanity Project) is an ongoing campaign that defines CNN en Español mission. Proyecto Ser Humano focus on modern-day discrimination and how society is working to solve this violation of human rights and how we can all combat the stereotypes and behaviors that lead to the indignities that are the hallmarks of discrimination. Given r…
United Way’s Everyone In: What is L.A. County Doing to End Homelessness?
We created a special campaign to educate L.A. County about the people and services that are at work to end homelessness. We aimed to reinforce the value of services, permanent housing, and short-term housing solutions by showing real stories of where programs and investment have changed the lives of people experiencing homelessness. This campaign was about …