12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best Integrated Campaign

This award honors the social good campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its social impact goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Finalists

finalist
gold
Project #ShowUs
Worldwide, 70% of women — inclusive of all female-identifying and non-binary individuals — say they still don’t feel represented in media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who women are, what they should look like, and what they can/can’t achieve. Every day, women’s health, r...
finalist
Bring Good Home
Goodwill was getting a bad rap. Public opinion was full of misperceptions, including that the stores were for-profit, it was “Big Box thrift,” and frankly, it was boring. But that couldn’t have been further from the truth. For starters, Goodwill is a nonprofit driven by a strong mission: to help local community members overcome challenges by ...
finalist
Make-A-Wish® Where There's A Wish, There's A Way
On April 3, 2019, Make-A-Wish launched the 360-degree, "Where There's A Wish, There's A Way" integrated marketing campaign in collaboration with TBWA\CHIAT\Day. The campaign objective was to increase brand familiarity and consideration through significant earned media exposure. By engaging millions of new supporters, we move closer to achieving ...
finalist
TD Thanks You – Small business with big hearts.
The primary objective for this campaign was to drive brand affinity for TD across N. America (US & Canada). This was to be done using online / social channels to drive video views as well as our retail network and employees to drive engagement. 2019 J.D. Power data indicates that since the financial crisis, bank reputations have declined – wi...
finalist
“With Love, Me” presented by Your Cancer Game Plan
In 2017, Merck—in partnership with the cancer advocacy community—launched Your Cancer Game Plan (YCGP), a resource to help cancer patients and caregivers cope with the emotional, nutritional, and communicational challenges when facing cancer. Through it we learned that, when diagnosed with cancer, patients want more than information—they want to...

Nominees

#DearSenators/#StopKavanaugh
Our goal for the Dear Senators campaign was to mobilize people to take action in order to block Justice Brett Kavanaugh from being seated on the Supreme Court.
Goldman Sachs 10,000 Women Portraits Campaign
Founded in 2008, the Goldman Sachs 10,000 Women (10KW) program is a global initiative that fosters economic growth by providing women entrepreneurs around the world with a business and management education, mentoring and networking, and access to capital. To date, the program has reached small business owners in over 56 countries and has more than 10,000 ...
Shake Shack Pride 2019 Campaign
At Shake Shack, we’re committed to providing equal opportunities for success, removing obstacles and fostering a culture of diversity, inclusion and empowerment to ensure that our company continues to be a great place to work. The goal for our 2019 Pride campaign was to celebrate and show our support for the LGBTQIA+ community, as well as our team members...
TeenDrive365
When a teenager hits the road for the first time, he or she enters what the National Safety Council has deemed one of the most dangerous years of a person’s life– one that has become exponentially more perilous as cell phones have been added to the mix of inexperience behind the wheel.  Car accidents caused by distracted driving are the leading cause of d...
The Makers of Vita Coco & Lonely Whale Launch an Alternative to Single-Use Plastic Water Bottles
According to market research group Euromonitor, one million single-use plastic bottles are sold every minute around the world. To their credit, consumers today are becoming increasingly aware of the negative impact of single-use plastic. A new study by the Shelton Group, for example, suggested that 80% of consumers would buy an alternative to single-us...
Yes, I Am
Within the vibrant and diverse cultural tapestry of Los Angeles are the entrepreneurs, trailblazers, and leaders of tomorrow: they are the Girl Scouts of Greater Los Angeles. The Yes, I Am campaign is a message to young girls that we see and believe in their boundless potential. And it is a message to all of Los Angeles – and to the world – that girls pos...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.