ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

Nominees

#LoveHasNoLabels #Orlando
On June 12, 2016, a single gunman carried out the deadliest attack on the LGBT community in American history at a nightclub in Orlando, Florida. While the entire nation grieved many turned to social media for information and comfort. Love Has No Labels is an Ad Council campaign to help people recognize their implicit bias and embrace diversity. Sinc…
#PinkOut to #StandwithPP
#PinkOut Day on September 29, 2015, was held to demonstrate the breadth and depth of Planned Parenthood's massive supporter base nationwide in the face of opposition attacks on reproductive health and rights, and to gain momentum for the fights ahead. BACKGROUND: In July 2015, Planned Parenthood faced unprecedented political attacks on their netw…
#TheReal10
The new 10 ten dollar bill was intended to celebrate women's equality in the United States. The problem is women in America are still far from equal as they're paid much less for the same work as man. Seeing an opportunity to hijack the conversation, the AAUW submitted their own redesign within a few days of the announcement. One that represented what women…
(((Echoes)))
As one of the nation's premier civil rights organizations, the Anti-Defamation League (ADL) fights anti-Semitism and bigotry by tracking, researching and exposing hate online, working with social and digital media networks on policy to improve security and provide education, guidance and resources about hate speech online.During the course of the 2016 presi…
Adopt a Life Partner
The Ashley Madison leak grabbed headline as people collectively laughed about cheaters "getting what they deserved." But instead of joining in the negativity, we wanted to use the publicity for a positive cause – and get all the newly single people to find a better life partner, and adopt a rescue dog.
Around the World in 200 Milliseconds
The Federation for Internet Alerts (FIA) is helping save lives, quickly. FIA uses ad technology and the global cloud to disseminate emergency alerts to digital devices around the world in the event of a child abduction or natural disaster. FIA was started in recognition of the massive potential the internet had to save lives and the FIA Alert Hub represents…
Dove: Dear Media
“Hot blonde.” “Huge nipples.” “Her ass is quality.” Somehow it’s become acceptable for the media to judge women by their appearance instead of their accomplishments. And elite athletes are no exception. When women compete at the largest sporting events in the world, commentators from television, radio and print focus on how they look instead of what they c…
George Takei fights HB2 with "You Can Pee Next To Me"
In March 2016, North Carolina's governor signed the controversial House Bill 2 (HB2). Among other discriminatory measures, the so-called "Bathroom Bill" requires transgender people to use the restroom corresponding to the sex on their birth certificate, rather than the gender with which they identify. In response, actor and activist George Takei deci…
RAPP “ACTS OF KINDNESS” HOLIDAY CARD
RAPP decided to raise the bar on what an agency holiday card could be, and tapped into a key pillar of our culture to make a holiday card that our employees and clients truly cared about.At RAPP we our mantra is: Be Smart. Be Creative. Be Kind. For the 2015 holiday season, during a time when so many troubling events were taking place, we wanted to spread ou…
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. Our objective was to encourage voters to speak up against this legislation, and tell Georgia Gov…