THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 1st Annual Shorty Social Good Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

Winner

Real Time Response
winner
#ShootATweet
How do we make the daily toll of gun violence something Congress can't ignore?The media does a grea…

Nominees

Real Time Response
#LoveHasNoLabels #Orlando
On June 12, 2016, a single gunman carried out the deadliest attack on the LGBT community in Ame…
Real Time Response
#PinkOut to #StandwithPP
#PinkOut Day on September 29, 2015, was held to demonstrate the breadth and depth of Planned Par…
Real Time Response
#TheReal10
The new 10 ten dollar bill was intended to celebrate women's equality in the United States. The pro…
Real Time Response
(((Echoes)))
As one of the nation's premier civil rights organizations, the Anti-Defamation League (ADL) fights …
Real Time Response
Adopt a Life Partner
The Ashley Madison leak grabbed headline as people collectively laughed about cheaters "getting w…
Real Time Response
Around the World in 200 Milliseconds
The Federation for Internet Alerts (FIA) is helping save lives, quickly. FIA uses ad technology and…
Real Time Response
Dove: Dear Media
“Hot blonde.” “Huge nipples.” “Her ass is quality.” Somehow it’s become acceptable for the media t…
Real Time Response
George Takei fights HB2 with "You Can Pee Next To Me"
In March 2016, North Carolina's governor signed the controversial House Bill 2 (HB2). Among othe…
Real Time Response
RAPP “ACTS OF KINDNESS” HOLIDAY CARD
RAPP decided to raise the bar on what an agency holiday card could be, and tapped into a key pillar…
Real Time Response
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against t…