THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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Innovative Media Buying Strategy
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NEW!
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From the 14th Annual Shorty Awards
Use of YouTube
This category honors the most effective and creative use of YouTube in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.
See previous winners and honorees here.
Winner
YouTube
winner
audience honor
Add An Ad 3.0
BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…
Finalists
YouTube
finalist
Advancing Equity and Justice Globally
As part of the Global Lighthouse Partnership, Google and Global Citizen invited PMG to join 10 of t…
YouTube
finalist
Candyman x Velocity - "Growing Up Black: Chicago"
To drive awareness among fans for the theatrical release of Candyman, Universal Pictures partnered …
YouTube
finalist
Netflix Home of True Crime
The True Crime genre has exploded in popularity, spilling across and filling every media format – f…
Nominees
YouTube
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
YouTube
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
YouTube
Disney+ YouTube Channel
Disney+ is the streaming home of Disney, Pixar, Marvel, Star Wars, National Geographic, and more. C…
YouTube
MTV's Wild N Out YouTube
For the past few years Wild ‘N Out has been a driving force when it comes to MTV Entertainment Grou…
YouTube
The Try Guys EXTREME Pokémon GO Fest Challenge
As the first-ever exclusive Pokémon GO Fest sponsor, Google Play partnered with Niantic, The Pokémo…
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