THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Use of YouTube

This category honors the most effective and creative use of YouTube in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

YouTube
winner
audience honor
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…

Finalists

YouTube
finalist
Advancing Equity and Justice Globally
As part of the Global Lighthouse Partnership, Google and Global Citizen invited PMG to join 10 of t…
YouTube
finalist
Candyman x Velocity - "Growing Up Black: Chicago"
To drive awareness among fans for the theatrical release of Candyman, Universal Pictures partnered …
YouTube
finalist
Netflix Home of True Crime
The True Crime genre has exploded in popularity, spilling across and filling every media format – f…

Nominees

YouTube
winner
audience honor
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…
YouTube
finalist
Advancing Equity and Justice Globally
As part of the Global Lighthouse Partnership, Google and Global Citizen invited PMG to join 10 of t…
YouTube
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
YouTube
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
YouTube
finalist
Candyman x Velocity - "Growing Up Black: Chicago"
To drive awareness among fans for the theatrical release of Candyman, Universal Pictures partnered …
YouTube
Disney+ YouTube Channel
Disney+ is the streaming home of Disney, Pixar, Marvel, Star Wars, National Geographic, and more. C…
YouTube
MTV's Wild N Out YouTube
For the past few years Wild ‘N Out has been a driving force when it comes to MTV Entertainment Grou…
YouTube
finalist
Netflix Home of True Crime
The True Crime genre has exploded in popularity, spilling across and filling every media format – f…
YouTube
The Try Guys EXTREME Pokémon GO Fest Challenge
As the first-ever exclusive Pokémon GO Fest sponsor, Google Play partnered with Niantic, The Pokémo…