THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 14th Annual Shorty Awards Use of YouTube

This category honors the most effective and creative use of YouTube in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

YouTube
winner
audience honor
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…

Finalists

YouTube
finalist
Advancing Equity and Justice Globally
As part of the Global Lighthouse Partnership, Google and Global Citizen invited PMG to join 10 of t…
YouTube
finalist
Candyman x Velocity - "Growing Up Black: Chicago"
To drive awareness among fans for the theatrical release of Candyman, Universal Pictures partnered …
YouTube
finalist
Netflix Home of True Crime
The True Crime genre has exploded in popularity, spilling across and filling every media format – f…

Nominees

YouTube
winner
audience honor
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…
YouTube
finalist
Advancing Equity and Justice Globally
As part of the Global Lighthouse Partnership, Google and Global Citizen invited PMG to join 10 of t…
YouTube
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
YouTube
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
YouTube
finalist
Candyman x Velocity - "Growing Up Black: Chicago"
To drive awareness among fans for the theatrical release of Candyman, Universal Pictures partnered …
YouTube
Disney+ YouTube Channel
Disney+ is the streaming home of Disney, Pixar, Marvel, Star Wars, National Geographic, and more. C…
YouTube
MTV's Wild N Out YouTube
For the past few years Wild ‘N Out has been a driving force when it comes to MTV Entertainment Grou…
YouTube
finalist
Netflix Home of True Crime
The True Crime genre has exploded in popularity, spilling across and filling every media format – f…
YouTube
The Try Guys EXTREME Pokémon GO Fest Challenge
As the first-ever exclusive Pokémon GO Fest sponsor, Google Play partnered with Niantic, The Pokémo…