For the past few years Wild ‘N Out has been a driving force when it comes to MTV Entertainment Group social/digital success. We operate some of the largest social channels and constantly over-deliver on cross-platform goals and KPIs. Wild ‘N Out was in fact the #2 strongest cable franchise for fan growth in 2021.
Things took a turn for WNO social in March 2020. Throughout the pandemic our show was off air and our social channels went dark, leading to declines across the board. Heading into our most recent season of Wild ‘N Out (WNO), we focused on bringing back the energy we had in March 2020. Trying to regain our following, engagements and presence was an uphill battle but one that we set our sights on.
After all this time, we knew we needed to come back stronger than ever. A new season was being scheduled and our talent was eager to start promoting. New season also meant a fresh batch of content for our channels. Highlighting the new content and tapping the followings of our talent was the key to bringing back WNO social, but as many people in the social industry know, being offline for even a day can ruin all of your success, let alone several months. We were losing followers daily and WNO soon became irrelevant on the internet.
Heading into the new season, we were re-entering a space that we hadn’t engaged with in months. Heading back online we had to make sure we were posting our premium content that would break through all the clutter and put us back into social rotation.
As our social channels came back to life, so did our fans. After months of total darkness across our socials, we were finally back on top and crushing goals across the board. YouTube, specifically, experienced incredible growth once we came back. The WNO YouTube channel:
Contributed 607M views (38%) of all MTV YT views to date. (Source: YouTube Analytics)
Contributed 6.3B minutes (47%) of all MTV YT watch time to date. Wild ‘N Out is MTV’s #1 YouTube channel. (Source: YouTube Analytics)
The Wild ‘N Out YouTube channel continues to break records, hitting 10M total fans in Q3’21. (Source: Domo) - now larger than 11M
Q3’21 was the strongest quarter of the year for the channel with 200M views, growing +19% YoY. (Source: Domo)
The Wild N Out YouTube channel ranks as the #3 largest Cable YouTube channel in the TV Universe (ListenFirst, TV Universe, Cable, excl. news, sports, events)
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